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Lesson 2: Jump Pad: Brand Idea for Category Elevation

Learn how to evolve your brand idea creatively and emotionally to elevate & redefine the category/brand

  1. Learn all about innovation spectrum
  2. Jump Pad, the problem it solves and how
  3. Tools
  4. 6C Analysis,
  5. Persona Trifecta Evolution,
  6. Brand Growth Hypothesis


Bonus slides and content

  • Download slides on 6C analysis, Persona Trifecta Evolution and Growth Hypothesis
  • Bonus video on emotion & science of hyper-growth for beauty brands
  • Bonus article on 6C Analysis

Free 14 days trial

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