The Color of You
JUMPS: STRATEGY, STORY & TRIBE
The brand had been there for over a decade but growth had slowed down and was stuck in a certain super niche.
Through exhaustive consumer research, we discovered the real reason the brand was bought by her super fans, and used it as a hyper-jump opportunity for creative redefinition & emotional transformation of the promise.
Fresh Brows & Eyes to Match Your Vibe: Embrace your day, effortlessly
JUMPS-STRATEGY, STORY, TRIBE & MARKET
SITUATION & DIAGNOSIS
Growth had slowed down over the course of the decade and brand had become dependent on regular promotions and discounts to meet its numbers.
The brand had lost its focus and was not clear and aligned on “why” the fans buy their products.
Through extensive secondary and primary research, Jump uncovered a hyper-jump opportunity at the intersection of category, channel, and competition gaps and aligned with the key finding of why the super fans are so for creating a full hyper-growth solution.