Hyper-Growth!
Profitable Acceleration for women-led, early-stage beauty brands to $20M-$50M-$100M with a fit & full solution by creating 6X profitable super fans using science & emotion.
-Without breaking the bank on ads, agencies, influencers or distribution
-30+ beauty brands have successfully implemented
Hyper-Growth!
Accelerate women-led, early-stage beauty brands to $20M-$100M with a fit, full & fundamental solution using first principles of science & emotion
Jump@Accelerator
Your fans love your products,
then why aren’t you a $100M or even a $ 20M beauty brand?
- 20% growth isn’t enough. The core challenge isn’t money, price, mentorship, network, distribution, advertising or marketing!
- Solutions in isolation: price, promotion, pack, web, social, shows at best get incremental results W/O JUMP and usually hardly any results.
Jump@Accelerator
Rethink!
- Why do 75% of VC-funded brands fail if money could solve all the startup woes?
- Why don’t consultants give assurance?
- Why do growth marketers experiment at your expense?
How are we a Jump ahead of other solutions?
- We “took the road less taken”. While I cannot guarantee that you’ll be a $100M brand in a few years, I’ll dramatically up your probability of reaching there.
- We walk the talk & create a win-win solution with 100% guarantee of results
WHAT’S THE FUNDAMENTAL FIRST PRINCPLES TRUTH OF HYPER-GROWTH?
- Emotional Resonance= A paradigm Jump in Love at First Sight with 6X Profitable potential superfans and early-stage stakeholders (independent of price, distribution or marketing) kickstart your marketing funnel
- Science of Diffusion= Strategy to drive adoption of brand from early adopters to early mainstream & late mainstream consumers for 10X Consumers
How do we deliver hyper- growth?
Traditional strategy, story, branding, distribution or any marketing won’t solve the uphill battle for an early stage beauty brand even when you check all the boxes.
Reimagine Hyper-Growth!
Jump Pad
(Strategy for a Hyper-Jump Opportunity)
Using our Matrix of 5 determinants to create a Jump Strategy for a hyper-jump opportunity that is fit, relevant, emotional, interesting, scalable, & advocates, partnerships friendly
Jump in Love at
First Sight-All Touch Points
Leverage the hyper-jump(growth) opportunity to make your consumers jump in love at first sight with an Element of Surprise + Emotional Resonance applied to every touch point with your potential superfan
Jump Start Your Tribe:
Activate Advocacy
Create your tribe of 6X profitable super fans and leverage for potential superfans acquisition and spreading the love at first sight for 10X Awareness with strategic partnerships, communities, channels
Jump Market:
Market Amplification
Increase cash flow, source capital, launch at right retailers, improve velocity from retail stores, hire the right people, implement a margin-based strategy
COLLABORATIVE SOLUTIONS
The collaborative solutions include videos explaining the process in detail with homework assignments, review & edits, 1:1 correspondence & group calls.
Done For You/Workshop
Sit back, relax and let us do all the honours. Just be available.
BATCH STARTING
BATCH STARTING
ONGOING
JUMP |
Pre-Seed/Seed |
Pre-Seed/Seed |
Early-Growth Stage |
|
|---|---|---|---|---|
 JUMP PAD-STRATEGY | MODULE 1-HYPER-JUMP OPPORTUNITY: 6C ANALYSIS | |||
MODULE 2: DEEP DIVE WITH 3C ANALYSIS | ||||
MODULE 3-SUPER FANS BRIEF 1:1s | ||||
MODULE 4-SUPER FANS SURVEY | ||||
MODULE 5-SUPER FANS DEEP DIVE | ||||
MODULE 6: BRAND ACCELERATION FUNDAMENTALS & EMOTIONAL TRANSFORMATION | ||||
| JUMP IN LOVE (AT FIRST SIGHT)-BRAND STORY | MODULE 1-CORE EMOTIONAL PROMISE + HEADLINE AND TAG LINE | |||
MODULE 2-BRAND STORY STRUCTURE & TONE OF VOICE | ||||
MODULE 3-WIREFRAMING DESIGN | ||||
MODULE 4-COPY FOR PERSUASION AND BUZZ | ||||
MODULE 5-MOMENTS OF RESONANCE | ||||
MODULE 6-PACKAGING FMOT | ||||
| JUMPSTART TRIBE | MODULE 1-TRIBE STRATEGY & COMMUNITY | |||
MODULE 2-BRAND AMBASSADORS PROGRAM | ||||
MODULE 3-CONVERSATION CATALYST | ||||
MODULE 4-COMMUNITY SEEDING | ||||
MODULE 5.1-BRAND PARTNERSHIPS | ||||
MODULE 5.2-BRAND PARTNERSHIPS | ||||
MODULE 5.3 PART 1-BRAND PARTNERSHIPS | ||||
MODULE 5.3 PART 2: BRAND PARTNERSHIPS | ||||
MODULE 6-SEO STRATEGY TO RANK #1 ON GOOGLE | ||||
MODULE 7-EMOTIONALLY RESONANT REWARDS PROGRAM | ||||
| JUMP MARKET | MODULE 1-GO TO RETAIL STRATEGY + SELL IN TO RETAILERS | |||
MODULE 2-SELL IN TO RETAILERS-WHAT BUYERS WANT | ||||
MODULE 3-SELL IN TO RETAILERS-PROOF OF CONCEPT | ||||
MODULE 4-SELL IN TO RETAILERS-PERFECT PITCH | ||||
MODULE 5-SELL THROUGH AT RETAIL-SHOPPER MARKETING | ||||
MODULE 6-SELL IN TO RETAILERS-OUTREACH | ||||
MODULE 7-PERFECT PITCH TO VC/INVESTOR | ||||
Support for life
Coaching and Consulting on Sell-in campaigns to stores, Sell-out campaigns from stores, Social and email campaigns, Tribe strategy execution, Innovation Plan, Scripts and more…
VCs, Retail Buyers, Influencers, DM Agencies, Copywriters, Designers, R&D Labs.
Benefit Comparison Chart
| JUMP ACCELERATOR-Reimagine Hyper-Growth! | BEAUTY ACCELERATOR |
GROWTH MARKETING AGENCY |
STRATEGY CONSULTING |
|
|---|---|---|---|---|
| Core Deliverable |
Complete Hyper-Growth Solution Delivered: Jump Pad: Hyper-Growth Brand Idea + Jump in Love at First Sight at all touch points + Jump Start Tribe +Consulting and Coaching Support for Life: DTC promos, Stores Sell-In & Sell-out Strategy and Tactics, Promotions, Social and Email Campaigns, Innovation, Education Scripts | Mentorship & Education on Growth Strategy | Paid Advertising Campaigns | Strategy on Power Point with the most beautiful slides.Uncanny knack to make everything work on powerpoint. |
| Duration | Delivered in 3 Months + Lifetime Support | 4-6 Months | Runway to support advertisement expenses, Till you are cash flow+ | 3-4 Months |
| Success Guarantee and Commitment | Performance based support for Lifetime to achieve both short-term and long-term goals + Network(beta) | Network | We only do strategy. Next! | |
| Venture Location | Off Site | On Site | Off Site | Off Site |
| Selection | Very Competitive-30% acceptance rate, 3 intakes/year | Competitive, Cyclical | Ongoing | Ongoing |
| Stage | Early Stage focus with proof of concept: $500k USD-$5M USD, exceptions for pre-launch, <$500K USD, bet $5M-$20M | Early with Proof of Concept | Early, Proof of Concept | Any |
| Cohorts or Individual Attention | 1:1 Individual, 100% focus | Cohorts, distributed focus | Individual, 100% focus | Individual, 100% focus |
| Investment-Equity | No | Yes | No | No |
| Pricing | Win-Win Options + Performance-based | N/A | % Commission | Hourly-Make Hay! |
| Guarantee | Performance-based till you achieve your big, short-term & long-term goals | None | None, cause success is contingent on a host of other factors since they don’t first create the complete solution inc. brand, products, money,founders, media platform | None |
| Founder Trait | Open-minded, ambitious & looking for delivery of short & long-term results | Open-minded, ambitious and looking for money | Conservative & looking for short-term results | Rich, looking for stimulating conversations and can figure out details on her own for long-term results |
Flexible Payment Plan
100% Money-Back & Results Assurance
Free 45 Days Trial
MECHANICS
<1M-Group Collaboration + 1:1
7-10 hours/week
3-5
How It Works?
Approx. 50 hours of video content with in-detail, step by step instructions for your beauty brand’s custom solution, homework assignments with >600 slides and sheets and docs, 4 one on one 90 mins calls, detailed feedback and edits on assignments, 24 group calls, Custom go ahead for every Jump
<$3M 1:1 Collaboration
4-6 hours/week
50+ hours of video content with in-detail, step-by-step instructions for your beauty brand’s custom solution, homework assignments with approx. 500 slides, sheets & docs, 12 one on one 90 mins calls, Unlimited detailed feedback and edits on assignments, Custom go ahead for every Jump, Jump Market Module
>$3M- Done For You/4-Day Workshop
Zero hours
- Approx. 700+ done for you slides + sheets + docs with every deliverable done for you by JUMP TEAM. JUMP typically spends >400 hours building the complete solution.
- If & as needed(partners for amazon, google, social, retail & shopper, M&A agencies for exit)
- Pitch Day: VCs and Retailers(depending on retail strategy)
Case Studies
Suntouched
A clean haircare brand grew beyond 7 figures, has recruited 300 potential super fans into its tribe initiative within a few days, skyrocketed DTC conversions & has generated interest from potential buyers while growing at a higher rate over last year in the current economy.
Chella
A 7-figure clean makeup brand listed with 50 new accounts in 3 months post-launch from Mar’23 to May’23 and is growing month on month over last year.
Besame
A 7-figure retro cosmetics brand reinvented the brand and category to resonate better with their consumers, and is acquiring new consumers at a way higher rate than before using a tribe strategy even during this tough economy, and is close to becoming an 8-figure beauty brand
Testimonials
Gabriela Hernandez
, Besame Cosmetics,
Gabriela Hernandez
Janet Schriever
, Code of Harmony,
Janet Schriever
Rohit will define every detail of what your customer likes and why they purchase. He has helped me define my customer base and be able to speak to them with a new awareness of what they need to hear. This has also been a key element in defining my branding. As a busy business owner with no time to spare, he has helped to facilitate a rebrand that I know will help my business grow in a more strategic way. We are still in the middle of the rebrand, but I have confidence that once completed, this will set the tone for future success.
Evelyn Sprigg
, JustUs Skincare,
Evelyn Sprigg
Rohit was a gem of a find. I am a veteran in the marketing industry and have been building my own skincare line. Rohit was able to dive into the brand strategy and help us define and refine our voice. He led consumer research and competing landscaping and helped us find our differentiating DNA. We have been collaborating on tribe strategy and growth and I can honestly say that we wouldn't be where we are without the help of Rohit.
Jeremy Gardner
, MadeMan
Jeremy Gardner
Jodie Pappas
, Clean Kiss Lifesyle Skincare
Jodie Pappas
I had the wonderful experience of working with Rohit in 2019-20 in order to create a new story for my brand, Clean Kiss. I knew I found the right partner to work with right away as he stood out from the sea of other marketing consultants offering to help me design a new brand story. His approach was truly remarkably different from the others. He operates from facts not opinions; data vs. hunches. He is willing to customize to your individual needs. As a brand founder I needed his expertise in the skincare/beauty industry to move my brand to the next level. He went above and beyond our deliverables to help me execute on my brand story. I highly recommend Rohit if you are looking for a partner to help you take your brand to the next level.
Preya Culmer
, Kanopi Beauty & Bloomtown
Preya Culmer
FAQs
Depends on the tier. For the 1st tier-Group Collaboration + 1:1, you will learn all the frameworks and the tips from the videos and help sheets, seek clarity during the 1:1 and group calls, work on the assignments, but would get edits and feedback from Rohit on each JUMP module deliverable plus there will be edits and inputs given during 1:1 and group calls
For the 2nd tier-1:1 Collaboration, you will learn all the frameworks and the tips from the videos and help sheets & 1:1 calls plus seek clarity during the 1:1 and group calls, work on the assignments, and would jointly work on assignments during 1:1 calls + get edits and feedback from Rohit plus there will be edits and inputs given during 1:1 and group calls, Unlimited detailed feedback and edits on assignments, Custom 1:1 go ahead for every Jump
For the 3rd tier-Done For You, there is no work needed but feedback & availability for the call
If at the end of a year, post all 4 Jumps, you don’t feel that you are on the path to hyper-growth and achieve your dream of becoming a $20M-$100M beauty brand, we will either refund up to 100% of your money or work with you free of cost till you achieve the desired results
If at the end of 45-60 days or end of the first JUMP, you don’t feel you already got 10X value to be on the road to hyper-growth, we will refund all your money and you can keep all your learnings!
-We offer 100% money-back guarantee and 60-day free trial-Risk on Us
-We offer flexible payments based on your unique cash flow situation and monthly revenue
-If we are a fit and you are hungry to make it big with your beauty brand, we will find a win-win arrangement to work with you!
Jump Fit-Who are we a fit for?
<$1M-$5M USD in revenue but do work with beauty brands that are pre-launch or between $5M & $20M in revenue.