Your fans love your products,
then why aren’t you a $100M or even a $ 20M beauty brand?
How are we a Jump ahead of other solutions?
WHAT’S THE FUNDAMENTAL FIRST PRINCPLES TRUTH OF HYPER-GROWTH?
How do we deliver hyper- growth?
Traditional strategy, story, branding, distribution or any marketing won’t solve the uphill battle for an early stage beauty brand even when you check all the boxes.
(Strategy for a Hyper-Jump Opportunity)
Using our Matrix of 5 determinants to create a Jump Strategy for a hyper-jump opportunity that is fit, relevant, emotional, interesting, scalable, & advocates, partnerships friendly
Jump in Love at
First Sight-All Touch Points
Leverage the hyper-jump(growth) opportunity to make your consumers jump in love at first sight with an Element of Surprise + Emotional Resonance applied to every touch point with your potential superfan
Jump Start Your Tribe:
Create your tribe of 6X profitable super fans and leverage for potential superfans acquisition and spreading the love at first sight for 10X Awareness with strategic partnerships, communities, channels
Increase cash flow, source capital, launch at right retailers, improve velocity from retail stores, hire the right people, implement a margin-based strategy
The collaborative solutions include videos explaining the process in detail with homework assignments, review & edits, 1:1 correspondence & group calls.
Done For You/Workshop
Sit back, relax and let us do all the honours. Just be available.
MODULE 1-HYPER-JUMP OPPORTUNITY: 6C ANALYSIS
MODULE 2: DEEP DIVE WITH 3C ANALYSIS
MODULE 3-SUPER FANS BRIEF 1:1s
MODULE 4-SUPER FANS SURVEY
MODULE 5-SUPER FANS DEEP DIVE
MODULE 6: BRAND ACCELERATION FUNDAMENTALS & EMOTIONAL TRANSFORMATION
MODULE 1-CORE EMOTIONAL PROMISE + HEADLINE AND TAG LINE
MODULE 2-BRAND STORY STRUCTURE & TONE OF VOICE
MODULE 3-STORY WIREFRAMING DESIGN
MODULE 4-COPY FOR PERSUASION AND BUZZ
MODULE 5-MOMENTS OF RESONANCE
MODULE 6-PACKAGING FMOT
JT MODULE 1-TRIBE STRATEGY OVERVIEW
JT MODULE 2-CONVERSATION CATALYST
JT: MODULE 3.1-AMBASSADORS-1
JT: MODULE 3.2-AMBASSADORS-2
JT MODULE 5.1-CHANNEL PARTNERSHIPS
JT MODULE 5.2-CHANNEL PARTNERSHIPS
JT MODULE 5.3 CHANNEL PARTNERSHIPS
JM: MODULE 2-SELL IN TO RETAILERS-WHAT BUYERS WANT
JP MODULE 3-SELL IN TO RETAILERS-PROOF OF CONCEPT
JP MODULE 4-SELL IN TO RETAILERS-PERFECT PITCH
JM: MODULE 5-SELL THROUGH AT RETAIL-SHOPPER MARKETING
JM MODULE 6-SELL IN TO RETAILERS-OUTREACH
MODULE 7-PERFECT PITCH TO VC/INVESTOR
Support for life
Coaching and Consulting on Sell-in campaigns to stores, Sell-out campaigns from stores, Social and email campaigns, Tribe strategy execution, Innovation Plan, Scripts and more…
VCs, Retail Buyers, Influencers, DM Agencies, Copywriters, Designers, R&D Labs.
Benefit Comparison Chart
|JUMP ACCELERATOR-Reimagine Hyper-Growth!||BEAUTY
|Complete Hyper-Growth Solution Delivered: Jump Pad: Hyper-Growth Brand Idea + Jump in Love at First Sight at all touch points + Jump Start Tribe +Consulting and Coaching Support for Life: DTC promos, Stores Sell-In & Sell-out Strategy and Tactics, Promotions, Social and Email Campaigns, Innovation, Education Scripts||Mentorship & Education on Growth Strategy||Paid Advertising Campaigns||Strategy on Power Point with the most beautiful slides.Uncanny knack to make everything work on powerpoint.|
|Duration||Delivered in 3 Months + Lifetime Support||4-6 Months||Runway to support advertisement expenses, Till you are cash flow+||3-4 Months|
|Success Guarantee and Commitment||Performance based support for Lifetime to achieve both short-term and long-term goals + Network(beta)||Network||We only do strategy. Next!|
|Venture Location||Off Site||On Site||Off Site||Off Site|
|Selection||Very Competitive-30% acceptance rate, 3 intakes/year||Competitive, Cyclical||Ongoing||Ongoing|
|Stage||Early Stage focus with proof of concept: $500k USD-$5M USD, exceptions for pre-launch, <$500K USD, bet $5M-$20M||Early with Proof of Concept||Early, Proof of Concept||Any|
|Cohorts or Individual Attention||1:1 Individual, 100% focus||Cohorts, distributed focus||Individual, 100% focus||Individual, 100% focus|
|Pricing||Win-Win Options + Performance-based||N/A||% Commission||Hourly-Make Hay!|
|Guarantee||Performance-based till you achieve your big, short-term & long-term goals||None||None, cause success is contingent on a host of other factors since they don’t first create the complete solution inc. brand, products, money,founders, media platform||None|
|Founder Trait||Open-minded, ambitious & looking for delivery of short & long-term results||Open-minded, ambitious and looking for money||Conservative & looking for short-term results||Rich, looking for stimulating conversations and can figure out details on her own for long-term results|
Flexible Payment Plan
100% Money-Back & Results Assurance
Free 30-Day Trial
<1M-Group Collaboration + 1:1
How It Works?
Approx. 50 hours of video content with in-detail, step by step instructions for your beauty brand’s custom solution, homework assignments with >600 slides and sheets and docs, 4 one on one 90 mins calls, detailed feedback and edits on assignments, 24 group calls, Custom go ahead for every Jump
<$3M 1:1 Collaboration
50+ hours of video content with in-detail, step-by-step instructions for your beauty brand’s custom solution, homework assignments with approx. 500 slides, sheets & docs, 12 one on one 90 mins calls, Unlimited detailed feedback and edits on assignments, Custom go ahead for every Jump, Jump Market Module
>$3M- Done For You/4-Day Workshop
A clean haircare brand grew beyond 7 figures, has recruited 300 potential super fans into its tribe initiative within a few days, skyrocketed DTC conversions & has generated interest from potential buyers while growing at a higher rate over last year in the current economy.
A 7-figure clean makeup brand listed with 50 new accounts in 3 months post-launch from Mar’23 to May’23 and is growing month on month over last year.
A 7-figure retro cosmetics brand reinvented the brand and category to resonate better with their consumers, and is acquiring new consumers at a way higher rate than before using a tribe strategy even during this tough economy, and is close to becoming an 8-figure beauty brand
Code of Harmony,,
Rohit will define every detail of what your customer likes and why they purchase. He has helped me define my customer base and be able to speak to them with a new awareness of what they need to hear. This has also been a key element in defining my branding. As a busy business owner with no time to spare, he has helped to facilitate a rebrand that I know will help my business grow in a more strategic way. We are still in the middle of the rebrand, but I have confidence that once completed, this will set the tone for future success.
Rohit was a gem of a find. I am a veteran in the marketing industry and have been building my own skincare line. Rohit was able to dive into the brand strategy and help us define and refine our voice. He led consumer research and competing landscaping and helped us find our differentiating DNA. We have been collaborating on tribe strategy and growth and I can honestly say that we wouldn't be where we are without the help of Rohit.
Clean Kiss Lifesyle Skincare,
I had the wonderful experience of working with Rohit in 2019-20 in order to create a new story for my brand, Clean Kiss. I knew I found the right partner to work with right away as he stood out from the sea of other marketing consultants offering to help me design a new brand story. His approach was truly remarkably different from the others. He operates from facts not opinions; data vs. hunches. He is willing to customize to your individual needs. As a brand founder I needed his expertise in the skincare/beauty industry to move my brand to the next level. He went above and beyond our deliverables to help me execute on my brand story. I highly recommend Rohit if you are looking for a partner to help you take your brand to the next level.
Kanopi Beauty & Bloomtown,
Depends on the tier. For the 1st tier-Group Collaboration + 1:1, you will learn all the frameworks and the tips from the videos and help sheets, seek clarity during the 1:1 and group calls, work on the assignments, but would get edits and feedback from Rohit on each JUMP module deliverable plus there will be edits and inputs given during 1:1 and group calls
For the 2nd tier-1:1 Collaboration, you will learn all the frameworks and the tips from the videos and help sheets & 1:1 calls plus seek clarity during the 1:1 and group calls, work on the assignments, and would jointly work on assignments during 1:1 calls + get edits and feedback from Rohit plus there will be edits and inputs given during 1:1 and group calls, Unlimited detailed feedback and edits on assignments, Custom 1:1 go ahead for every Jump
For the 3rd tier-Done For You, there is no work needed but feedback & availability for the call
If at the end of a year, post all 4 Jumps, you don’t feel that you are on the path to hyper-growth and achieve your dream of becoming a $20M-$100M beauty brand, we will either refund up to 100% of your money or work with you free of cost till you achieve the desired results
If at the end of 30 days, you don’t feel you are on the road to profitable growth & be the next talk of the town, we will refund all your money and you can keep all your learnings!
-We offer 100% money-back guarantee and 60-day free trial-Risk on Us
-We offer flexible payments based on your unique cash flow situation and monthly revenue
-If we are a fit and you are hungry to make it big with your beauty brand, we will find a win-win arrangement to work with you!
Jump Fit-Who are we a fit for?
<$1M-$5M USD in revenue but do work with beauty brands that are pre-launch or between $5M & $20M in revenue.