Hyper-Growth!
Accelerate women-led, early-stage beauty brands in the new world of digital + physical with your only custom fit, full & fundamental hyper-growth solution based on fundamentals of science & emotion
Jump@Accelerator
Your fans love your products,
then why aren’t you a $100 or even a $10 million dollar beauty brand?
- 20% growth isn’t enough. The core challenge isn’t money, price, mentorship, network, distribution, advertising or marketing!
- Solutions in isolation: price, promotion, pack, web, social, shows at best get incremental results W/O JUMP.
Jump@Accelerator
- Why do 75% of VC-funded brands fail if money could solve all the startup woes?
- Why don’t consultants take guarantees?
- Why do growth marketers experiment at your expense?
How are we a Jump ahead of other solutions?
- We “took the road less taken”. While I cannot guarantee that you’ll be a $100M brand in a few years, I’ll dramatically up your probability of reaching there.
- We walk the talk and put our skin in the game.
What’s the fundamental truth for hyper-growth for a startup beauty brand?
- 6X Profitable SuperFans(independent of price, distribution or marketing) + Awareness. Awareness alone creates a top-down funnel, which is expensive.
-
How: Emotional Resonance= A paradigm Jump in Love at First Sight with potential superfans and early stage stakeholders
- How: Science of Diffusion of a brand to early adopters to early mainstream & late mainstream consumers for 10X Consumers
How do we deliver hyper- growth?
Traditional strategy, story, branding, distribution or any marketing won’t solve the uphill battle for an early stage beauty brand even when you check all the boxes.
Reimagine Hyper-Growth!
Jump Pad
(Strategy for a Hyper-Jump Opportunity)
Using our Matrix of 5 determinants to create a Jump Strategy for a hyper-jump opportunity that is fit, relevant, emotional, interesting, scalable, & advocates, partnerships friendly
Jump in Love at
First Sight-All Touch Points
Leverage the hyper-jump(growth) opportunity to make your consumers jump in love at first sight with an Element of Surprise + Emotional Resonance applied to every touch point with your potential superfan
Jump Start Your Tribe:
Activate Advocacy
Create your tribe of 6X profitable super fans and leverage for potential superfans acquisition and spreading the love at first sight for 10X Awareness with strategic partnerships, communities, channels
Jump Market:
Market Amplification
Increase cash flow, source capital, launch at right retailers, improve velocity from retail stores, hire the right people, implement a margin-based strategy
COLLABORATIVE COURSES
The collaborative courses include videos explaining the process in detail with homework assignments, review & edits, 1:1 correspondence & group calls.
Done For You
Sit back, relax and let us do all the honours. Just be available.
100% MONEY BACK GUARANTEE + FLEXIBLE PAYMENTS
If, at the end of the program, you feel you did not receive 10X value, then you can have all your money back. On top, you can make flexible payments.
| JUMP | Pre-Seed/Seed |
Seed-Early Stage |
Early-Growth Stage |
|
|---|---|---|---|---|
| JUMP PAD-STRATEGY | MODULE 1-HYPER-JUMP OPPORTUNITY | |||
MODULE 2: DEEP DIVE WITH 3C ANALYSIS | ||||
MODULE 3-SUPER FANS BRIEF 1:1s | ||||
MODULE 4-SUPER FANS SURVEY | ||||
MODULE 5-SUPER FANS DEEP DIVE | ||||
MODULE 6: BRAND ACCELERATION FUNDAMENTALS | ||||
| JUMP IN LOVE (AT FIRST SIGHT)-BRAND STORY | MODULE 1-HEADLINE AND TAG LINE | |||
MODULE 2-STORY STRUCTURE & TOV | ||||
MODULE 3-WIREFRAMING DESIGN | ||||
MODULE 4-COPY FOR PERSUASION AND BUZZ | ||||
MODULE 5-MOMENTS OF RESONANCE | ||||
| JUMPSTART TRIBE | MODULE 1-TRIBE STRATEGY & COMMUNITY | |||
MODULE 2-AMBASSADORS | ||||
MODULE 3-CONVERSATION CATALYST | ||||
MODULE 4-COMMUNITY SEEDING | ||||
MODULE 5.1-CHANNEL PARTNERSHIPS-SPAs/SALONs/CLINICs etc. | ||||
MODULE 5.2-CHANNEL PARTNERSHIPS-SPAs/SALONs/CLINICs etc. | ||||
MODULE 5.3 PART 1-CHANNEL PARTNERSHIPS-SPAs/SALONs/CLINICs etc. | ||||
MODULE 5.3 PART 2: CHANNEL PARTNERSHIPS-SPAs/SALONs/CLINICs etc. | ||||
MODULE 6-SEO STRATEGY TO RANK #1 ON GOOGLE | ||||
MODULE 7-EMOTIONALLY RESONANT REWARDS PROGRAM | ||||
| JUMP MARKET | MODULE 1-SELL IN TO RETAILERS | |||
MODULE 2-SELL IN TO RETAILERS-WHAT BUYERS WANT | ||||
MODULE 3-SELL IN TO RETAILERS-PROOF OF CONCEPT | ||||
MODULE 4-SELL IN TO RETAILERS-PERFECT PITCH | ||||
MODULE 5-SELL IN TO RETAILERS-OUTREACH | ||||
MODULE 6-PERFECT PITCH TO VC/INVESTOR | ||||
Support for life
Coaching and Consulting on Sell-in campaigns to stores, Sell-out campaigns from stores, Social and email campaigns, Tribe strategy execution, Innovation Plan, Scripts and more…
VCs, Retail Buyers, Influencers, DM Agencies, Copywriters, Designers, R&D Labs.
Benefit Comparison Chart
| JUMP ACCELERATOR-Reimagine Hyper-Growth! | BEAUTY ACCELERATOR |
GROWTH MARKETING AGENCY |
STRATEGY CONSULTING |
|
|---|---|---|---|---|
| Core Deliverable |
Complete Hyper-Growth Solution Delivered: Jump Pad: Hyper-Growth Brand Idea + Jump in Love at First Sight at all touch points + Jump Start Tribe +Consulting and Coaching Support for Life: DTC promos, Stores Sell-In & Sell-out Strategy and Tactics, Promotions, Social and Email Campaigns, Innovation, Education Scripts | Mentorship & Education on Growth Strategy | Paid Advertising Campaigns | Strategy on Power Point with the most beautiful slides.Uncanny knack to make everything work on powerpoint. |
| Duration | Delivered in 3 Months + Lifetime Support | 4-6 Months | Runway to support advertisement expenses, Till you are cash flow+ | 3-4 Months |
| Success Guarantee and Commitment | Performance based support for Lifetime to achieve both short-term and long-term goals + Network(beta) | Network | We only do strategy. Next! | |
| Venture Location | Off Site | On Site | Off Site | Off Site |
| Selection | Very Competitive-30% acceptance rate, 3 intakes/year | Competitive, Cyclical | Ongoing | Ongoing |
| Stage | Early Stage focus with proof of concept: $500k USD-$5M USD, exceptions for pre-launch, <$500K USD, bet $5M-$20M | Early with Proof of Concept | Early, Proof of Concept | Any |
| Cohorts or Individual Attention | 1:1 Individual, 100% focus | Cohorts, distributed focus | Individual, 100% focus | Individual, 100% focus |
| Investment-Equity | No | Yes | No | No |
| Pricing | Win-Win Options + Performance-based | N/A | % Commission | Hourly-Make Hay! |
| Guarantee | Performance-based till you achieve your big, short-term & long-term goals | None | None, cause success is contingent on a host of other factors since they don’t first create the complete solution inc. brand, products, money,founders, media platform | None |
| Founder Trait | Open-minded, ambitious & looking for delivery of short & long-term results | Open-minded, ambitious and looking for money | Conservative & looking for short-term results | Rich, looking for stimulating conversations and can figure out details on her own for long-term results |
Clients
MadeMan
Pre-launch, hyper-growth strategy and story, men-centric, launched in Sep’21, signed up the GOAT-Tony Hawk, and subscriptions are through the roof
Code of Harmony
Created the complete hyper-growth solution redefining the hyper-growth opportunity & strategy, emotionally resonant story & tribe strategy to scale up the CBD skincare to next phase of acceleration
Besame
Hyper-growth solution centered on the emotionally resonant story for the modern times, leveraging a hyper-growth opportunity for a cult brand that is all about romance
Testimonials
Gabriela Hernandez
, Besame Cosmetics,
Gabriela Hernandez
Janet Schriever
, Code of Harmony,
Janet Schriever
Rohit will define every detail of what your customer likes and why they purchase. He has helped me define my customer base and be able to speak to them with a new awareness of what they need to hear. This has also been a key element in defining my branding. As a busy business owner with no time to spare, he has helped to facilitate a rebrand that I know will help my business grow in a more strategic way. We are still in the middle of the rebrand, but I have confidence that once completed, this will set the tone for future success.
Evelyn Sprigg
, JustUs Skincare,
Evelyn Sprigg
Rohit was a gem of a find. I am a veteran in the marketing industry and have been building my own skincare line. Rohit was able to dive into the brand strategy and help us define and refine our voice. He led consumer research and competing landscaping and helped us find our differentiating DNA. We have been collaborating on tribe strategy and growth and I can honestly say that we wouldn't be where we are without the help of Rohit.
Jeremy Gardner
, MadeMan
Jeremy Gardner
Jodie Pappas
, Clean Kiss Lifesyle Skincare
Jodie Pappas
I had the wonderful experience of working with Rohit in 2019-20 in order to create a new story for my brand, Clean Kiss. I knew I found the right partner to work with right away as he stood out from the sea of other marketing consultants offering to help me design a new brand story. His approach was truly remarkably different from the others. He operates from facts not opinions; data vs. hunches. He is willing to customize to your individual needs. As a brand founder I needed his expertise in the skincare/beauty industry to move my brand to the next level. He went above and beyond our deliverables to help me execute on my brand story. I highly recommend Rohit if you are looking for a partner to help you take your brand to the next level.
Preya Culmer
, Kanopi Beauty & Bloomtown
Preya Culmer
Jump Fit-Who are we a fit for?
$500K USD-$5M USD in revenue beauty brands but do work with beauty brands that are pre-launch, <$500K USD or between $5M & $20M in revenue.