How to be the center of category attention?

Redefine & Emotionally Transform Brand Idea

JUMP PAD-CATEGORY ELEVATION BRAND STRATEGY

Slides300+

Videos6

Video Hours12

Benefits

  • Emotional transformation of brand idea
  • Innovative & creative redefinition of brand idea
  • Brand acceleration fundamentals
  • Category elevation to wow all stakeholders
  • Forever, ahead of the curve brand positioning

Free 14 days trial

APPLY NOW
1:1 calls

5

12

In-Person

Email feedback

5

12

In-Person

Deliverable edits

5

12

In-Person

$9,999

$14,999

$ :Enterprise

How it works

1:1 Collaborative Courses(5-7 hours/week)
  • >300 slides and Approx. 12 hours of video content with in-detail, step by step instructions for your beauty brand’s custom solution, homework assignments with slides and sheets and docs, one on one 60 mins calls, detailed feedback and edits on assignments, Custom go ahead for every module

Who is it for

Beauty brands that want to grow profitably and be talk of the town
  • Wow all influencers, early adopters, discovery store buyers and mainstream consumers with your brand idea

What's included

MODULE - 1
MODULE 1-CUSTOM HYPER-JUMP OPPORTUNITY: 6C ANALYSIS
Benefits
  • Uncover unique opportunity your beauty brand is best intended to take advantage of in the category with 6C analysis
  • Refine your understanding of your persona with Persona Trifecta Evolution
  • Identify three tiers of competition for your beauty brand
  • Create a growth hypothesis for your beauty brand
  • Uncover your loyalty & advocacy drivers
  • Leverage culture to amplify your growth opportunity
Benefits
  • FIrst moment of truth for your beauty brand's unique opportunity
  • Creatively redefine the category for your beauty brand
  • Analyse channel gaps to create routes to win for your beauty brand
  • Analyse competition stories and compare your value
  • Evolve your growth hypothesis
MODULE - 2
MODULE 2: OPPORTUNITY DEEP DIVE WITH 3C ANALYSIS
MODULE - 3
MODULE 3-SUPER FANS DATE
Benefits
  • Frame the super fans reasons to buy
  • Frame the super fans life stages
  • Frame the super fans shopping and consumption habits
Benefits
  • Validate the super fans preferences
  • Segment super fans
  • Validate super fans choices
  • Evolve your growth hypothesis
MODULE - 4
MODULE 4-SUPER FANS SURVEY
MODULE - 5
MODULE 5-SUPER FANS: IN THE LIFE, DEEP DIVE
Benefits
  • Understand why does she buy
  • Understand the role your brand plays in her life
  • Understand the emotional demons that haunt her
  • Learn to connect with your core potential super fans
  • Segment your potential super fans
Benefits
  • Brand core emotional DNA & concept
  • Creative redefinition and emotional transformation of your brand idea
  • Forever, ahead of the curve brand positioning
  • Brand Temple-Custom brand + growth strategy on one page
  • Brand Acceleration Fundamentals: growth strategy power metrics
MODULE - 6
MODULE 6: BRAND ACCELERATION FUNDAMENTALS & EMOTIONAL TRANSFORMATION

Free 14 days trial

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How to create advocacy?

Identify, Find & Leverage 6X Profitable Super Fans

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Do you want to win the omni-channel, retail game?

List & Win With The Right Retailers

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  • Create a winning go to retail strategy
  • Outreach and list with the best fit beauty retailers
  • Create compelling pitch decks to influencer buyers and list with target retail stores
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Slides300

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