How to be the center of category attention?
Redefine & Emotionally Transform Brand Idea
JUMP PAD-CATEGORY ELEVATION BRAND STRATEGY
Slides300+
Videos6
Video Hours12
Benefits
- Emotional transformation of brand idea
- Innovative & creative redefinition of brand idea
- Brand acceleration fundamentals
- Category elevation to wow all stakeholders
- Forever, ahead of the curve brand positioning
Free 14 days trial
APPLY NOW
1:1 calls
7
12
In-Person
Email feedback
7
12
In-Person
Deliverable edits
7
12
In-Person
$14,999
$19,999
$ :Enterprise
How it works
1:1 Collaborative Courses(5-7 hours/week)
- >300 slides and Approx. 12 hours of video content with in-detail, step by step instructions for your beauty brand’s custom solution, homework assignments with slides and sheets and docs, one on one 60 mins calls, detailed feedback and edits on assignments, Custom go ahead for every module
Who is it for
Beauty brands that want to grow profitably and be talk of the town
- Wow all influencers, early adopters, discovery store buyers and mainstream consumers with your brand idea
What's included
MODULE - 1
MODULE 1-CUSTOM HYPER-JUMP OPPORTUNITY: 6C ANALYSIS
Benefits
- Uncover unique opportunity your beauty brand is best intended to take advantage of in the category with 6C analysis
- Refine your understanding of your persona with Persona Trifecta Evolution
- Identify three tiers of competition for your beauty brand
- Create a growth hypothesis for your beauty brand
- Uncover your loyalty & advocacy drivers
- Leverage culture to amplify your growth opportunity
Benefits
- FIrst moment of truth for your beauty brand's unique opportunity
- Creatively redefine the category for your beauty brand
- Analyse channel gaps to create routes to win for your beauty brand
- Analyse competition stories and compare your value
- Evolve your growth hypothesis
MODULE - 2
MODULE 2: OPPORTUNITY DEEP DIVE WITH 3C ANALYSIS
MODULE - 3
MODULE 3-SUPER FANS DATE
Benefits
- Frame the super fans reasons to buy
- Frame the super fans life stages
- Frame the super fans shopping and consumption habits
Benefits
- Validate the super fans preferences
- Segment super fans
- Validate super fans choices
- Evolve your growth hypothesis
MODULE - 4
MODULE 4-SUPER FANS SURVEY
MODULE - 5
MODULE 5-SUPER FANS: IN THE LIFE, DEEP DIVE
Benefits
- Understand why does she buy
- Understand the role your brand plays in her life
- Understand the emotional demons that haunt her
- Learn to connect with your core potential super fans
- Segment your potential super fans
Benefits
- Brand core emotional DNA & concept
- Creative redefinition and emotional transformation of your brand idea
- Forever, ahead of the curve brand positioning
- Brand Temple-Custom brand + growth strategy on one page
- Brand Acceleration Fundamentals: growth strategy power metrics
MODULE - 6
MODULE 6: BRAND ACCELERATION FUNDAMENTALS & EMOTIONAL TRANSFORMATION
Free 14 days trial
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FULL & FUNDAMENTAL SOLUTION
Are you ready for growth?
Uncover Key Issues & Challenges for Custom Growth Strategy
STRATEGIC REVIEW & PLANNING
- How is your innovation set for trials and adoption?
- How well are you tracking on all 3 growth engines?
- How do you stack against the optimal positioning in the competitive and category landscape to achieve your profitable growth?
- How well are you doing with your retail partners(if any)?
- What's your resource deployment plan to maximize?
- Custom growth strategy
Slides100+
Videos3
Video Hours6
How to make the consumers fall in love at first sight?
Emotional Resonance: All Touch Points
JUMP IN LOVE-BRAND STORY
- Compelling core emotional promise-hook & tagline
- Story fountain and tree
- Persuasive and buzzworth copy
- Moments of Resonance for content and storytelling
- Application of core emotional promise to packaging
Slides300+
Videos6
Video Hours12
How to create advocacy?
Identify, Find & Leverage 6X Profitable Super Fans
JUMPSTART TRIBE-6X PROFITABLE SUPER FANS
- Identify your 6x profitable super fans
- Create organic word of mouth campaigns
- Find, Identify and Leverage 6X profitable super fans
- Seed communities and groups for profitable growth
- Outreach, list and win with super fan channel partnerships
Slides300+
Videos7
Video Hours14
Do you want to win the omni-channel, retail game?
List & Win With The Right Retailers
JUMP MARKET: ROCK OMNI-CHANNEL RETAIL
- Create a winning go to retail strategy
- Outreach and list with the best fit beauty retailers
- Create compelling pitch decks to influencer buyers and list with target retail stores
- Win the door by developing the retailer's category
- Increase velocity from the retail shelves
- Create scalable shopper marketing to win the category
Slides300
Videos14
Video Hours20
Have you created a virtuous cycle of profitability?
Diffuse innovation Faster, Improve Cash Flow & Profits
JUMP INNOVATION, CASH & PROFITS
- Improve the trialability and adoption of your innovation
- Increase your daily cash flow to meet expenses and invest back for growth
- Improve your profitability so you can invest back into both short-term & long-term growth initiatives
Slides100+
Videos2
Video Hours3+