How to make the consumers fall in love at first sight?
Emotional Resonance: All Touch Points
JUMP IN LOVE-BRAND STORY
Slides300+
Videos6
Video Hours12
Benefits
- Compelling core emotional promise-hook & tagline
- Story fountain and tree
- Persuasive and buzzworth copy
- Moments of Resonance for content and storytelling
- Application of core emotional promise to packaging
Free 14 days trial
APPLY NOW
1:1 calls
7
12
In-Person
Email feedback
7
12
In-Person
Deliverable edits
7
12
In-Person
$14,999
$19,999
$ :Enterprise
How it works
1:1 Collaborative Courses(5-7 hours/week)
- >300 slides and Approx. 12 hours of video content with in-detail, step by step instructions for your beauty brand’s custom solution, homework assignments with slides and sheets and docs, one on one 60 mins calls, detailed feedback and edits on assignments, Custom go ahead for every module
Who is it for
Beauty brands that want to grow profitably and be talk of the town
- Create love at first sight with emotional resonance at every touch point for your advocates and consumers.
What's included
MODULE - 1
MODULE 1-CORE EMOTIONAL PROMISE: HEADLINE AND TAG LINE
Benefits
- Create compelling emotional promise
- Create hooks with headline & tagline
- Increase your conversion and loyalty
- Stand out with your core emotional promise from all beauty brands
Benefits
- Create your story fountain springing from your core emotional promise
- Create & elaborate your story pillars that reinforce your positioning and promise
- Create your unique tone of voice
- Design your supporting topics and points for your story pillars
MODULE - 2
MODULE 2-BRAND STORY STRUCTURE & TONE OF VOICE
MODULE - 3
MODULE 3-STORY WIREFRAMING DESIGN
Benefits
- Create a visual representation-wireframe for your DTC layout
- Create content mandates for each section of the story on the wireframe
- Align the wireframe with your brand style guide
Benefits
- Understand the objective of your copy to create targeted copywriting depending on your consumer state and journey
- Use 7 fundamental copywriting principles to up your conversions and advocacy on home page and other pages
- Create and intensify your brand story core concept
- Apply your moments of resonance as recommended imagery to your wireframe
- Create pages and secitons for all story pillars, supporting sections and points you created in story structure
- Create & test the flow of consumer's journey through the site by linking pages and sections
- Test, Measure & Improve the consumer/user's engagement and success metrics
MODULE - 4
MODULE 4-COPY FOR PERSUASION AND BUZZ
MODULE - 5
MODULE 5-MOMENTS OF RESONANCE
Benefits
- Identify high emotional resonance situationsfor core persona
- Select and refine the top emotional resonance moments
- Create brand rituals that resonate deeply with core persona
- Create content and visuals for storytelling around the chosen moments of resonance
- Increase consumption usage and occasions for your core persona
Benefits
- Understand how Moments of Resonance matter for storytelling and how to design a MOR.
- Learn the BRIEFCASE Creative Content Marketing/Ads Strategy
- Learn the AIM BIG Creative content framework for designing ads that deliver desired results
- Learn how to create a One-Page Strategic Document for Creative & Education Content Campaigns
MODULE - 6
MODULE 6-STORYTELLING
Free 14 days trial
APPLY NOWRecommended Jumps
FULL & FUNDAMENTAL SOLUTION
Are you ready for growth?
Uncover Key Issues & Challenges for Custom Growth Strategy
STRATEGIC REVIEW & PLANNING
- How is your innovation set for trials and adoption?
- How well are you tracking on all 3 growth engines?
- How do you stack against the optimal positioning in the competitive and category landscape to achieve your profitable growth?
- How well are you doing with your retail partners(if any)?
- What's your resource deployment plan to maximize?
- Custom growth strategy
Slides100+
Videos3
Video Hours6
How to be the center of category attention?
Redefine & Emotionally Transform Brand Idea
JUMP PAD-CATEGORY ELEVATION BRAND STRATEGY
- Emotional transformation of brand idea
- Innovative & creative redefinition of brand idea
- Brand acceleration fundamentals
- Category elevation to wow all stakeholders
- Forever, ahead of the curve brand positioning
Slides300+
Videos6
Video Hours12
How to create advocacy?
Identify, Find & Leverage 6X Profitable Super Fans
JUMPSTART TRIBE-6X PROFITABLE SUPER FANS
- Identify your 6x profitable super fans
- Create organic word of mouth campaigns
- Find, Identify and Leverage 6X profitable super fans
- Seed communities and groups for profitable growth
- Outreach, list and win with super fan channel partnerships
Slides300+
Videos7
Video Hours14
Do you want to win the omni-channel, retail game?
List & Win With The Right Retailers
JUMP MARKET: ROCK OMNI-CHANNEL RETAIL
- Create a winning go to retail strategy
- Outreach and list with the best fit beauty retailers
- Create compelling pitch decks to influencer buyers and list with target retail stores
- Win the door by developing the retailer's category
- Increase velocity from the retail shelves
- Create scalable shopper marketing to win the category
Slides300
Videos14
Video Hours20
Have you created a virtuous cycle of profitability?
Diffuse innovation Faster, Improve Cash Flow & Profits
JUMP INNOVATION, CASH & PROFITS
- Improve the trialability and adoption of your innovation
- Increase your daily cash flow to meet expenses and invest back for growth
- Improve your profitability so you can invest back into both short-term & long-term growth initiatives
Slides100+
Videos2
Video Hours3+