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How to make the consumers fall in love at first sight?

Emotional Resonance: All Touch Points

JUMP IN LOVE-BRAND STORY

Slides300+

Videos6

Video Hours12

Benefits

  • Compelling core emotional promise-hook & tagline
  • Story fountain and tree
  • Persuasive and buzzworth copy
  • Moments of Resonance for content and storytelling
  • Application of core emotional promise to packaging

Free 14 days trial

APPLY NOW
1:1 calls

5

12

In-Person

Email feedback

5

12

In-Person

Deliverable edits

5

12

In-Person

$7,999

$12,999

$ :Enterprise

How it works

1:1 Collaborative Courses(5-7 hours/week)
  • >300 slides and Approx. 12 hours of video content with in-detail, step by step instructions for your beauty brand’s custom solution, homework assignments with slides and sheets and docs, one on one 60 mins calls, detailed feedback and edits on assignments, Custom go ahead for every module

Who is it for

Beauty brands that want to grow profitably and be talk of the town
  • Create love at first sight with emotional resonance at every touch point for your advocates and consumers.

What's included

MODULE - 1
MODULE 1-CORE EMOTIONAL PROMISE: HEADLINE AND TAG LINE
Benefits
  • Create compelling emotional promise
  • Create hooks with headline & tagline
  • Increase your conversion and loyalty
  • Stand out with your core emotional promise from all beauty brands
Benefits
  • Create your story fountain springing from your core emotional promise
  • Create & elaborate your story pillars that reinforce your positioning and promise
  • Create your unique tone of voice
  • Design your supporting topics and points for your story pillars
MODULE - 2
MODULE 2-BRAND STORY STRUCTURE & TONE OF VOICE
MODULE - 3
MODULE 3-STORY WIREFRAMING DESIGN
Benefits
  • Create a visual representation-wireframe for your DTC layout
  • Create content mandates for each section of the story on the wireframe
  • Align the wireframe with your brand style guide
Benefits
  • Understand the objective of your copy to create targeted copywriting depending on your consumer state and journey
  • Use 7 fundamental copywriting principles to up your conversions and advocacy on home page and other pages
  • Create and intensify your brand story core concept
  • Apply your moments of resonance as recommended imagery to your wireframe
  • Create pages and secitons for all story pillars, supporting sections and points you created in story structure
  • Create & test the flow of consumer's journey through the site by linking pages and sections
  • Test, Measure & Improve the consumer/user's engagement and success metrics
MODULE - 4
MODULE 4-COPY FOR PERSUASION AND BUZZ
MODULE - 5
MODULE 5-MOMENTS OF RESONANCE
Benefits
  • Identify high emotional resonance situationsfor core persona
  • Select and refine the top emotional resonance moments
  • Create brand rituals that resonate deeply with core persona
  • Create content and visuals for storytelling around the chosen moments of resonance
  • Increase consumption usage and occasions for your core persona
Benefits
  • Understand how Moments of Resonance matter for storytelling and how to design a MOR.
  • Learn the BRIEFCASE Creative Content Marketing/Ads Strategy
  • Learn the AIM BIG Creative content framework for designing ads that deliver desired results
  • Learn how to create a One-Page Strategic Document for Creative & Education Content Campaigns
MODULE - 6
MODULE 6-STORYTELLING

Free 14 days trial

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