MODULE 1-CORE EMOTIONAL PROMISE + HEADLINE AND TAG LINE
Frameworks with the Creative and Scientific Processes for Compelling Headlines & Sticky Taglines
Jump Plan: JUMP IN LOVE (AT FIRST SIGHT)-BRAND STORY
MODULE 2-BRAND STORY STRUCTURE & TONE OF VOICE
How to Choose Story Plots, Tone of Voice, & the Process to Create Story Structure
MODULE 3-WIREFRAMING DESIGN
How to Layout the Story on Your DTC for Conversion, Loyalty and Advocacy
MODULE 4-COPY FOR PERSUASION AND BUZZ
Copywriting Fundamentals to Create Persuasive and Advocacy Friendly Content
MODULE 5-MOMENTS OF RESONANCE
How to Identify and Create Moments of Resonance for Images and Content
MODULE 6-PACKAGING FMOT
How to think of and design packaging to win at every touch point with the consumer