How to create advocacy?
Identify, Find & Leverage 6X Profitable Super Fans
JUMPSTART TRIBE-6X PROFITABLE SUPER FANS
Slides300+
Videos7
Video Hours14
Benefits
- Identify your 6x profitable super fans
- Create organic word of mouth campaigns
- Find, Identify and Leverage 6X profitable super fans
- Seed communities and groups for profitable growth
- Outreach, list and win with super fan channel partnerships
Free 14 days trial
APPLY NOW
1:1 calls
7
12
In-Person
Email feedback
7
12
In-Person
Deliverable edits
7
12
In-Person
$14,999
$19,999
$ :Enterprise
How it works
1:1 Collaborative Courses(5-7 hours/week)
- >300 slides and Approx. 12 hours of video content with in-detail, step by step instructions for your beauty brand’s custom solution, homework assignments with slides and sheets and docs, one on one 60 mins calls, detailed feedback and edits on assignments, Custom go ahead for every module
Who is it for
Beauty brands that want to create organic demand along with or without paid acquisition, leveraging brand advocates to feed the funnel back
- Reduce your cost of consumer acquistion and up your profitability to invest back and grow your beauty brand
What's included
MODULE - 1
JT MODULE 1-TRIBE STRATEGY OVERVIEW
Benefits
- Understand what is a tribe strategy
- Understand the defining attributes of a tribe
- Mathematics of Viralty and Advocacy
- Application of 7Cs Tribe Strategy model to various initiatives
Benefits
- What is a conversation catalyst to create organic demand
- How conversation catalyst and tribe strategy intersect
- How to kickstart conversation catalyst discovery process
- Create your converstion catalyst for generating organic demand at every touch point
- Application of Conversation Catalyst to every touch point
- How to measure and improve your advocacy
MODULE - 2
JT MODULE 2-CONVERSATION CATALYST
MODULE - 3
JT: MODULE 3.1-AMBASSADORS-1
Benefits
- Identify communities and groups that are a fit with your brand idea
- Create a strategy to win over these communities and groups for creating organic demand, word of mouth, and sales
- Learn to calibrate your ambassador strategy effectiveness
- Improve on the effectiveness of strategy for brand profitability
- Learn to enable with creative tool box and inspire with rewards and benefits
Benefits
- Second type of your beauty brand ambassador
- Learn to create a community of your brand ambassadors
- Create a reward and benefits program for your ambassadors
- Enable your brand community with a creative tool box
- Learn how to find, select and train beauty brand ambassadors
MODULE - 4
JT: MODULE 3.2-AMBASSADORS-2
MODULE - 5
JT MODULE 5.1-CHANNEL PARTNERSHIPS
Benefits
- Identify and find your perfect fit channel & segment
- Create your perfect USP for the chosen segments
- Create compelling headline for your perfect USP
- Elaborate the benefits of your brand
- Elaborate the benefits business metrics for your perfect USP
- Develop a GRAND OFFER for the channel segment
- Design a Power Pitch for the channel segment
- Design an activation plan for winning with the accounts
- Design a digital expression of your power pitch to captivate and covert the target accounts
Benefits
- Create a perfect pitchbook with the power pitch
- Create a success book to win with the account
- Create a branded and unique educational framework and plan
- Develop execution tools for the target account
MODULE - 6
JT MODULE 5.2-CHANNEL PARTNERSHIPS
MODULE - 7
JT MODULE 5.3 CHANNEL PARTNERSHIPS
Benefits
- Learn how to outreach and book calls with 100s of yoru target PRO channel accounts-spas, clinics, studios, etc.
- Learn how to pitch your beauty brand's power pitch to close your target PRO channel accounts
- Learn how to create outreach campaigns to pitch and list with 100s of target PRO channel accounts
Free 14 days trial
APPLY NOWRecommended Jumps
FULL & FUNDAMENTAL SOLUTION
Are you ready for growth?
Uncover Key Issues & Challenges for Custom Growth Strategy
STRATEGIC REVIEW & PLANNING
- How is your innovation set for trials and adoption?
- How well are you tracking on all 3 growth engines?
- How do you stack against the optimal positioning in the competitive and category landscape to achieve your profitable growth?
- How well are you doing with your retail partners(if any)?
- What's your resource deployment plan to maximize?
- Custom growth strategy
Slides100+
Videos3
Video Hours6
How to be the center of category attention?
Redefine & Emotionally Transform Brand Idea
JUMP PAD-CATEGORY ELEVATION BRAND STRATEGY
- Emotional transformation of brand idea
- Innovative & creative redefinition of brand idea
- Brand acceleration fundamentals
- Category elevation to wow all stakeholders
- Forever, ahead of the curve brand positioning
Slides300+
Videos6
Video Hours12
How to make the consumers fall in love at first sight?
Emotional Resonance: All Touch Points
JUMP IN LOVE-BRAND STORY
- Compelling core emotional promise-hook & tagline
- Story fountain and tree
- Persuasive and buzzworth copy
- Moments of Resonance for content and storytelling
- Application of core emotional promise to packaging
Slides300+
Videos6
Video Hours12
Do you want to win the omni-channel, retail game?
List & Win With The Right Retailers
JUMP MARKET: ROCK OMNI-CHANNEL RETAIL
- Create a winning go to retail strategy
- Outreach and list with the best fit beauty retailers
- Create compelling pitch decks to influencer buyers and list with target retail stores
- Win the door by developing the retailer's category
- Increase velocity from the retail shelves
- Create scalable shopper marketing to win the category
Slides300
Videos14
Video Hours20
Have you created a virtuous cycle of profitability?
Diffuse innovation Faster, Improve Cash Flow & Profits
JUMP INNOVATION, CASH & PROFITS
- Improve the trialability and adoption of your innovation
- Increase your daily cash flow to meet expenses and invest back for growth
- Improve your profitability so you can invest back into both short-term & long-term growth initiatives
Slides100+
Videos2
Video Hours3+