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What Beauty Founders Don’t Know(JumpStart)

Fasten your seat belts & learn counter-intuitive fundamentals of profitably growing early-stage beauty brands.

Ep.18-Guest: May Lindstrom, Founder, May Lindstrom Skin on "What Beauty Founders Don't Know"

May Lindstrom is the founder of her namesake, awesomely authentic, cult-certified, sensorially formulated and mystically depicted brand: May Lindstrom Skincare.

May’s story is straight out of a movie, about a runaway teenager, love, road trip, wanderlust, and search for fun, truth, wealth and authenticity. May Lindstrom is all about making this moment yours, touching your skin with intention, reigniting the romance within and discovering your skin’s ultimate health and radiance.

May Lindstrom is a movement that is converting all the skeptics and seekers into believers furthering their quest for authenticity and living life on terms true to themselves, and in doing so, finding the divine beauty within, that never fades!

In this super digest, guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), May takes us through her hippie childhood, her nomadic formative years, the change she wanted to bring with her eponymous skincare line while sharing million dollar insights on launching and growing an ahead of its time, disruptive beauty brand that no luxury skincare brand on the planet can stand up to!

She was the first to pour her love into a bottle!

Take a listen!

Timestamps and Key Insights

04:56.8-May’s childhood and her parents dreamy barn romance

09:21.7-May’s first hostile encounter with the fragrance soap on a sleepover

13:04.1-Long hours at the local library

17:04.1-Human guinea pigs, Immersion into ancient to modern beauty texts

19:55.3-May unlocks the key to women’s bathroom

28:24.5-May goes for the weird

31:18.2-Perfecting her formulations

34:49.1-What if?

42:01.8-How May got over the fear of sharing her formulas?

44:46.3-The key insight driving her mission

49:24.1-Cult status and revenue co-relation

52:51.6-May Lindstrom retailer conversations

54:46.5-May Lindstrom & Romain of The Detox Market chit chat about the future of natural beauty

01:01:05.3-Why aren’t there more disruptive and authentic beauty brands?

01:09:40.6-Worthy of extraordinary care

01:11:15.1-Childhood without running water

01:14:40.4-May Lindstrom’s ongoing innovation & the story behind her iconic packaging

01:34:44.9-May Lindstrom Care Bears

01:37:20.9-How would May Lindstrom like to grow?

01:47:57.2-Pandemic’s impact on demand

01:52:44.4-A brand with brakes on

02:01:28.8-Next steps to stimulate demand

02:12:29.8-Toughest time in her business

02:25:12.9-Speed Round

02:49:16.5-Charlie and the Chocolate Factory

02:53:32-May getting the majority of her food from a woman’s shelter

02:57:05-Set for growth now, scale to stay

03:06:50-May’s great big invitation to the listeners

-Subscribe to our podcast & don’t forget to leave a review

-And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

-TAKE YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/

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Ep.17-Guest: Suzanne LeRoux, Founder, One Love Organics on "What Beauty Founders Don't Know"

Suzanne, daughter of a pharmacist, struggled with skin issues from a young age, but neither the range of avaialble products nor her dad’s dermatologists friends could help her out of her severe skin issues, but an aromatherapist miraculously cured her skin!

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), Suzanne shares invaluable insights on launching and growing an organic, ahead of its time, woman-led beauty brand.

Take a listen!

Timestamps and Key Insights

02:56.4-Suzanne’s legal background as a lawyer

05:26.2-Suzanne’s thoughts on trends

09:56.2-One Love Organics’ EcoCert Certification

10:49.4-Importance of In-House Formulations

12:57.5-Why founders never perfect the formulation?

14:12.1-Difference between kitchen and formulation lab

18:41.9-Issue with infused oils

21:20.7-Beauty founder assumptions

22:20.4-TIme to traction

25:32.7-Secret to retail success: Blue Mercury, Ulta, Credo etc.

29:59.6-Difference between small and micro batch

32:17.2-Perfecting formulation

35:17.8-Edge over new clean and organic skincare brands

37:49.6-Next big goal

39:56.4-Toughest time with One Love Organics

41:52.0-Speed Round-What’s fake in early-stage beauty market, DTC vs.. Omni-channel, Exit or legacy, clean beauty?

Subscribe to our podcast & don’t forget to leave a review and then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

&  TAKE YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/⁠⁠⁠⁠

Ep.16-Guest: Sandra Velasquez, founder, Nopalera Skincare on "What Beauty Founders Don't Know"

Her father used to pick fruit in the central valley fields of California. He was made to whistle, along with others, while picking the strawberries to ensure they weren’t eating them. 

Sandra saw how diligently and earnestly her parents faced all the hardships without ever losing any pride in where they came from!

Growing up, she witnessed & experienced her true Mexican heritage and colorful culture as an unconquerable spirit that always triumphed with dignity in contribution to the American society while offering better future for their families.

To honor and celebrate her Mexican heritage, she first used music with her band Pistolera(Spanish for female gunslinger) where she was the songwriter, guitar player and vocalist!

Her songs were featured in hits like Breaking Bad, she lived from gig to gig, barely making ends meet but her spirits were always elevated and never dampened, and her music touched all and sundry!

While $100K in debt, including student loans, true to her brave heritage & again to honor and celebrate Mexican CULTURA, she bravely ventured to launch an elevated Mexican skincare brand, since she did not see any Mexican prestige beauty brand in the market!

This is the story of Sandra Velasquez, founder of Nopalera Skincare, a brand elevating Mexican skincare, who defied all odds and risked everything to place Mexican skincare right at the top, as an ode to her immigrant parents & her Mexican heritage, a symphony every skincare enthusiast in America is currently “whistling to.”

 

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), Sandra shares invaluable insights on launching and growing a minority, woman-led beauty brand.

Take a listen!

Timestamps and Key Insights

03:03.4-Sandra’s Story

05:34.0-Sandra’s debt, learning curve & path to launching Nopalera

08:26.0-Transition from self-expression to a beauty consumer focused business

09:34.2-Why Nopalera resonates more with consumers vs. other Latina beauty brands

15:15.6-Sandra’s struggles with funding Nopalera and how she went about fundraising and how she finally managed to get funded

27:12.3-Importance of market timing & cultural perception in venture success

34:45.7-Sandra’s insights on different types of retailers and their benefits, from boutique to specialty to department stores

37:19.6-Why Nopalera does so well with beauty boutique stores?

44:59.5-How Nopalera works with independent beauty boutiques?

46:13.4-Sandra’s ultimate goal with Nopalera

49:23.4-Importance of profitability for Nopalera or indie beauty brands

52:10.9-Sandra’s toughest time with Nopalera

53:50.1-Speed Round: What’s fake in the early-stage beauty market, bootstrap or funding, social media, entrepreneurship, and what’s next for Nopalera….

 

Subscribe to our podcast & don’t forget to leave a review and then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

&  TAKE YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/⁠⁠⁠⁠

 

Ep.15-Guest: Emily Doyle,Co-founder, Dune Suncare on "What Beauty Founders Don't Know"

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the marketing and strategy genius, a creative force disrupting the sunscreen market, co-founder of Dune Suncare, Emily Doyle.

Emily worked alongside the CXOs of the biggest fashion and media brands, the likes of Judith Ripka, successfully ran her own consulting business, along with leading marketing for other world renowned brands before strategizing the disruption of suncare with her co-conspirator, Mei Kwok with moves that would make any grandmaster proud!

Timestamps and Key Insights

03:01.1-Emily & Mei’s story

10:16.0-Why Sunscreen?

16:31.6-Deep inituition & reflection around the opportunity

19:26.7-The category gap that Dune Suncare fills

25:19.9-How Dune uses psychology in marketing & innovation for brand resonance & stickiness

30:10.9-First hand experience of Emily & Mei offered deep category insights

32:04.6-Aggressive Sunscreen Applicator Parents

36:02.1-Sunscreen is essentials

41:18.3-How Dune is trying to succeed at retail, Ulta Vs. Blue Mercury

47:35.0-Dune Suncare is a brand for everyone

51:21.1-Why Dune chose to go to the Derms?

55:08.9-How does Dune differentiate from competition?

01:01:46.2-How Emily & Mei deal with tough times?

01:10:44.8-SPEED ROUND

-Ulta or Beauty Boutique Stores, Favourite movie scene, Bootstrap or funding, Elon or Greta, Woke, One word secret to success

Subscribe to our podcast & don’t forget to leave a review and then go to 

⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

Apply to the free 30-day trial: ⁠⁠⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠⁠⁠

Ep.14-Guest: Amy Gordinier, CEO, skinfix on "What Beauty Founders Don't Know"

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the super-smart, suave and intuitive, beauty disruptor, CEO of skinfix, Amy Gordinier.

Amy is an amazingly Amateur astrologer with the Gemini sign. She’s forever curious, around 30 years of experience in beauty. She started her career with L’Oreal as a product manager, and then from there to Estee Lauder, then to Space NK and eventually, acquiring and, you can call it founding and CEOing skinfix, which is the first of its kind, clean and clinical skincare brand.

Timestamps & Key Moments

04.03.9-Amy’s Story & skinfix adventure despite all the risk

06.34.0-Impostor Syndrome

09.33.1-Eternal Optimism meets reality of time

10.39.4-What’s wrong with the indie beauty founders’ focus?

15.34.4-Importance of profitability for indie beauty brands

18.41.3-Learnings from skinfix’s traction phase

21.50.0-skinfix Sephora Success

26.07.1-Target vs. Sephora

37.00.7-Emphasis on skinfix Clean

43.29.9-How Amy overcame tough times with skinfix?

47.40.2-People Amy is super thanful for

49.44.5-Speed Round: What’s fake in early-stage beauty market, Favourite quote, social media, function or emotion, Bootstrap or funding, Standardization of Clean beauty, Style or Substance, Entrepreneurship

Subscribe to our podcast & don’t forget to leave a review and then go to 

⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

Apply to the free 30-day trial: ⁠⁠⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠⁠⁠

 

Ep.13-Guest: Sonsoles Gonzalez, Founder, Better Not Younger on "What Beauty Founders Don't Know"

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the super-intelligent and an accomplished CPG veteran & founder of Better Not Younger, Sonsoles Gonzalez, on a mission to disrupt the hair care category for aging women!

Sonsoles had led globally renowned hair and body care brands with corporate giants like Loreal and P&G, and found her calling while questioning the same, repetitive creative brief targeting women aged between 18 and 44 years, and decided to turn her inquisition into a brand, heralding a moment of change in women’s hair care & the whole mass media narrative around aging!

Timestamps & Key Moments

03.10.0-Sonsoles’ story, 28 years in corporate with CPG giants to Better Not Younger

05.01.7-How creative briefs in marketing boardrooms frustrated Sonsoles

09.17.9-Better Not Younger products make women feel 100X better

12.12.6-Big gap in understanding of aging women’s hair issues

17.47.8-What is Fiftypreneur and how is she different from others

21.45.2-Two big assumptions that provided BIG learnings while growing Better Not Younger

23.35.7-Better Not Younger’s go to retail sequence, strategy, mistakes and refocus & success at ULTA

32.29.6-Does Better Not Younger get trolled?

36.01.4-How did Sonsoles deal with the worst time at Better Not Younger

39.10.3-How Better Not Younger turned around business at ULTA

Speed Round: 41.10.2

What’s fake in early-stage anti-aging market? Sonsoles’ favourite quote, Science or clean beauty? One word for entrepreneurship, emotion or function?

Subscribe to our podcast & don’t forget to leave a review and then go to 

⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

Apply to the free 30-day trial: ⁠⁠⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠⁠⁠

 

Ep.12-Guest Series: Sarah Hamilton, Founder & Investor: Bella Box, Sand & Sky, STUFF™ & many more on "What Beauty Founders Don't Know"

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the multi-talented, done it all, energetic founder, investor, leader-Sarah Hamilton, who co-founded bella box, a beauty subscription box, with over 100s of thousands of followers on Meta, Sand & Sky-a pure Australian botanicals skincare brand sold through every major beauty and fashion retailer across the planet, is a board member at a “Unilever Ventures” portfolio brand Straand, which is turning scalp care on its head, is a board member at STUFF™ -a cruelty-free personal care brand that promotes healthy masculinity, is an advisor at Mermade Hair, and has a few dozen more ventures and roles, and in the interest of not making you feel like an under-achiever nor taking too much of your mind space, I decided to not write about here!

Timestamps & Key Moments

03.27.0-Sarah’s journey from finance to business leader to entrepreneur to an investor and advisor

08.54.5-Wrong assumptions that Sarah sees ventures making repetitively

13.41.3-Transition from an entrepreneur to investor

17.03.6-Sarah’s entrepeneurl/investor thesis

18.08.5-Sarah’s investment red flags

21.12.7-What is execution?

25.23.6-How should beauty founders think about exit?

27.10.0-When Sarah broke down and called her mum

28.30.2-How does Sarah deal with setbacks

Speed Round

31.22.7-What’s fake in early-stage beauty market?, Sarah’s favourite movie, Beauty subscription boxes? Work-Life?Favourite beauty brand? Poor Pioneer or Rich Replica?

Subscribe to our podcast & don’t forget to leave a review and then go to 

⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

Apply to the free 30-day trial: ⁠⁠⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠⁠⁠

Ep.11-Guest Series: Emilie Hoyt, Founder, Lather on "What Beauty Founders Don't Know"

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to Emilie Hoyt, a super conscientious founder of a 24 year old natural skincare brand, Lather, a brand that is all about wellness solving everyday problems, Lather also has amazingly natural hair, face and body care products sold through their DTC site, own brick and mortar stores and through hotel properties and spas across the globe.

 

Timestamps & Key Moments

 

03.21.6-Emilie’s struggles growing up

10.39.3-Advantages of being a clean beauty pioneer: 24 years

15.53.4-Growth assumptions that proved wrong

23.30.7-LATHER Hotel’s success

32.05.1-Success of LATHER Stores

38.45.7-LATHER’S big goals

43.41.8-LATHER’S tough times

47.08.2=Speed Round

 

Subscribe to our podcast & leave a review and then go to 

⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

Apply to the free 30-day trial: ⁠⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠⁠

 

Ep.10-Guest Series: Katerina Juskey, Co-founder, Lohn-Elevated Home Fragrances on "What Beauty Founders Don't Know"

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to Katerina Juskey, a grounded but super passionate co-founder of LOHN, a home fragrance brand that elevates your home space with layered & and colourful scents, a brand that prides itself on ethical craftsmanship, small batch production and 100% essential oils.

Timestamps & Key Moments

02:36-Chemical engineering to elevating home space

07:15-Insight that led to LOHN

09:00-How long did the research take?

10:16-What do aspiring beauty entrepreneurs don’t understand about growth/scaling up?

13:20-How do you move products from the shelf?

18:45-How will home fragrance evolve in the next 5-10 years?

20:53-How will LOHN improve air quality inside homes?

22:25-How did you pull through very hard times?

28:43-What’s fake in the early-stage beauty market?

29:02-Favourite quotes?

30:26-Bootstrap or Funding? Social Media? Fashion? Home is…?

Subscribe to our podcast & leave a review and then go to 

⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

Apply to the free 30-day trial: ⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠

Ep.9-Guest Series: Lorraine Dallmeier, Ceo, Formula Botanica on What Beauty Founders Don't Know

In this guest series episode of JumpStart Beauty Brand Podcast, I spoke to Lorraine Dallmeier, super-driven and rockstar CEO of Formula Botanica, a school focused on organic formulations, she took the school from a tiny startup to a team of 40 staff members whilst making a difference to 20,000 graduating students and 100K formulators!

Timestamps & Key Moments

02:53:00-Lorraine’s life & career transitions

07:14:80-Why Formula Botanica?

0:17:51-Difference between students who create breakthrough formulations vs. not quite?

14:01:09-The other top 2 mistakes skincare formulators make?

15:27:70-Why do some beauty formulators still fail even after 5-star formulations?

19:06:30-Fake in the organic beauty world?

24:36:30-Everyone can formulate!

 

Subscribe to our podcast on your preferred platform & don’t forget to leave a review and then go to 

⁠⁠https://jumpaccelerator.com/quiz/⁠⁠for finding out how ready is your beauty brand for profitable growth

Apply to the free 30-day trial: ⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠

 

Ep.8-Jump Series: How to Identify, Find and Leverage 6X Profitable Super Fans?

In this episode of Jump Series, I offer a deep dive into how a beauty brand can identify, find and leverage 6X profitable super fans.

Timestamps

[1.43.65]-Why do you need 6X profitable super fans?

[4.26.74]-What’s the alternative to a top-down marketing funnel?

[6.06.30]-How do you find 6x profitable super fans?

[8.10.10]-How do you create advocacy with a tribe strategy?-7Cs

[8.42.47]-Mathematics of virality

[9.49.06]-Strategic initiatives for tribe strategy

[10.15.85]-Beekman 1802’s tribe strategy initiative

[12.19.16]-Besame Cosmetics tribe strategy initiative

Subscribe to the podcast, and go to Jumpaccelerator.com to take the quiz to find out how ready is your beauty brand for profitable growth & don’t forget to Apply to our Free 30 Days Trial!

Ep.7-Guest Series: Cristina Nuñez, Co-Founder, True Beauty Ventures on What Beauty Founders Don't Know

In this guest series episode of JumpStart Beauty Brand Podcast, Rohit Banota spoke to an extraordinarily multi-talented & super intelligent Co-Founder and General Partner of True Beauty Ventures, focused on emerging beauty and wellness brands.

Timestamps

[9:31]-What distinguished True Beauty Ventures from other funds?

[17:42]-What does True Beauty Ventures look for in a potential investment?

[24:24]-What beauty founders usually get wrong about retailers?

[26:47]-The dating and selection process that TBV follows

[35:18]-How does TBV support beauty founders and brands post-investment?

[38:29]-Founder traits that scare TBV the most post-investment

[41:12]-Winning traits of beauty founders who partner with TBV

[44:12]-How to apply to True Beauty Ventures?

Subscribe to the podcast, and go to Jumpaccelerator.com to take the quiz to find out how ready is your beauty brand for profitable growth & don’t forget to Apply to our Free 45 Days Trial!

Ep.6-Guest Series: What Beauty Founders Don't Know With Svetlana Zacharevich, Founder-Gressa Skin

In this episode of the JumpStart Beauty Brand Guest Series, Svetlana Zacharevich, Founder-Gressa Skin, answers questions around the theme “What Beauty Founders Don’t Know” while taking us on her journey as a green beauty founder.

Timestamps

[00:06:54.3] -How can the beauty founders be their authentic selves on social media

[00:13:10.0] – What do you see the future of green beauty as?

[00:18:27.1] – What assumptions did you have before you crossed $1m in revenue?

[00:31:15.00] – What was your experience with retail, and how did you move the product from the shelf?

[00:43:57.00] – Sephora and Ulta compete with your brand loyalty

[00:481:29.00] – Longevity over exponential growth

Subscribe to the podcast, and go to Jumpaccelerator.com to take the quiz to find out how ready is your beauty brand for profitable growth & don’t forget to Apply to our Free 45 Days Trial!

Ep.5-Guest Series: What Beauty Founders Don't Know With Divya Gugnani, Co-Founder-Wander Beauty

In this episode of the JumpStart Beauty Brand Guest Series, Divya Gugnani, co-founder and CEO of Wander Beauty, answers three questions around the theme “What Beauty Founders Don’t Know.”

Key Moments

[00:01:57.580] -what do beauty founders not know about consumer acquisition?

[00:11:57.750] – Many brands are so focused on throwing an assortment at the customer, and we don’t do that.

[00:17:22.250] – How important is fundraising for success? Is it a necessity, or is it something that you will attract if you’re doing well?

[00:19:44.790] – Raising money too quickly and too much money too soon is a typical, classic, first-time founder mistake.

[00:21:47.260] – What do the founders not understand about product development?

Ep.4-Part 1: Beauty Brand's Full Guide to Seed Fundraising

Beauty Founder, there is a method to the madness of raising funds. Beauty startups need inventory, need to hire people, and, more importantly, need to grow. In this episode, I  will discuss the sequential fundraising process, explain the terminology and frameworks, and cite a few resources to help women-led beauty brands.

Key Moments:

4:07- #1. Why Raise Money?

5:16- #2. The Real Reason to Raise Money

8:42- #3. Meaning of Persuasive Pitch to Investors

12:31- #4. Innovation Spectrum and Investor Interest

13:41- #5. How Much to Raise

16:33- #6. Venture Financing Options

18:01- #7. Convertible Debt & SAFE

19:33- #8. Issuing Equity

21:01- #9. How to Value Your Beauty Brand?

For Part 2 of “Beauty Brand’s Full Guide to Seed Fundraising,” Subscribe to the podcast, and 

then go to Jumpaccelerator.com to apply to our next batch for Hyper-Jump on our site: https://jumpaccelerator.com/ready-to-jump/

 

Ep.3-Six Constraints: Biggest Chokehold on Your Beauty Brand

Beauty founder, what’s the biggest chokehold on your brand’s hyper-growth?

Having worked with over 3 dozen beauty founders and having spoken to/studied over 500 beauty founders, I can say that it has to do more with the founder and her hunger!

I share the top 6 constraints that prevent you from accelerating to high 8 or even 9 figures.

Key Moments:

2:35-#1. Capital Vs. Cash

5:53-#2. Price Vs. Margin

6:40-#3. Only I Can Do It Vs. People Leverage

10:17-#4. Chasing Sales Vs. Proven Learning

11:44-#5. Opening New Doors Vs. Chasing Sales

13:11-#6. Just Do It Vs. Systems and Processes

Subscribe to our podcast on your preferred platform, and go to https://jumpaccelerator.com/quiz/ for finding out how ready is your beauty brand for hyper-growth.

& Apply to our next batch for Hyper-Jump: https://jumpaccelerator.com/ready-to-jump/

Ep.2: Emotion and Science of Hyper-Growth

There is both science and emotion of hyper-growth for beauty brands. Emotion accelerates the scientific process of the diffusion of a new beauty brand into  the mainstream market.

Key Moments:

1:28-Jump Paradigm: 4-Jumps Sequence of Hyper-Growth

1:35-1st Jump: Jump Pad, Stake in the ground with your Brand Idea

4:57-2nd Jump: Jump in Love at First Sight

5:59-3rd Jump: Jump-Start your Tribe for Advocacy

8:21-4th Jump: Jump Market, Focused Market Amplification

Subscribe to our podcast on your preferred platform, and go to https://jumpaccelerator.com/quiz/ for finding out how ready is your beauty brand for hyper-growth.

& Apply to our next batch for Hyper-Jump: https://jumpaccelerator.com/ready-to-jump/

 

Ep. 1: Beauty Brands-Reimagine Hyper-growth

Early stage beauty brands, your fans love your products then why aren’t you a $100M beauty brand?

-Learn why money cannot buy you hyper-growth?

-Why your brand funnel is upside down?

-Learn how the fundamental truth for hyper-growth has nothing to do with money, distribution, marketing, social media etc.

-Find out the fundamental truth for your hyper-growth!

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