Ep.15-Guest: Emily Doyle,Co-founder, Dune Suncare on "What Beauty Founders Don't Know"
In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the marketing and strategy genius, a creative force disrupting the sunscreen market, co-founder of Dune Suncare, Emily Doyle.
Emily worked alongside the CXOs of the biggest fashion and media brands, the likes of Judith Ripka, successfully ran her own consulting business, along with leading marketing for other world renowned brands before strategizing the disruption of suncare with her co-conspirator, Mei Kwok with moves that would make any grandmaster proud!
Timestamps and Key Insights
03:01.1-Emily & Mei’s story
16:31.6-Deep inituition & reflection around the opportunity
19:26.7-The category gap that Dune Suncare fills
25:19.9-How Dune uses psychology in marketing & innovation for brand resonance & stickiness
30:10.9-First hand experience of Emily & Mei offered deep category insights
32:04.6-Aggressive Sunscreen Applicator Parents
36:02.1-Sunscreen is essentials
41:18.3-How Dune is trying to succeed at retail, Ulta Vs. Blue Mercury
47:35.0-Dune Suncare is a brand for everyone
51:21.1-Why Dune chose to go to the Derms?
55:08.9-How does Dune differentiate from competition?
01:01:46.2-How Emily & Mei deal with tough times?
-Ulta or Beauty Boutique Stores, Favourite movie scene, Bootstrap or funding, Elon or Greta, Woke, One word secret to success
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