Premium Pricing is the biggest driver of a brand’s long-term profitability followed by cost reduction and then by volume increase. Profit Impact Of Premium Pricing Vs Cost Vs Volume As shown in the chart above, a 1% change in Price creates a change in operating profit of 11.1% . 1% change in Variable Cost creates a …
Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profitably and sustainably with an alternative: Brand Diffusion. What is a Typical Brand Marketing Funnel? Traditional Marketing Funnel starts broad on top with the initial goal as awareness of target …
BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG Read More »
