8 PRICING MISTAKES EARLY-STAGE BEAUTY BRANDS MAKE

Let’s talk about the eight pricing mistakes made by beauty founders! Pricing, my friend, is a strategic decision that holds immense power to shape your growth and profitability. Instead of hasty decisions or relying on limited information, exploring the many factors listed below is crucial to avoid the common pitfalls. Doing so’ll unlock the key …

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HOW TO FUND MORE WOMEN FOUNDERS

In recent years, venture capital funding has experienced significant growth and expansion. However, funding for women founders has yet to witness the same level of progress.  Shockingly, in 2022, ventures established solely by women received a mere 2.1% of the total investment amongst venture-funded startups in the United States. Nonetheless, focusing solely on this number …

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11 MISTAKES BEAUTY FOUNDERS MAKE

You can learn from mistakes beauty founders make in this fiercely competitive, ever-evolving beauty world, to find your way out of a labyrinth of challenges & avoid failure. From a lack of focus to underestimating consumer acquisition, the journey of an indie beauty brand is studded with potential missteps. Yet, these pain points, if recognized …

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WHICH BEAUTY ACCELERATOR FITS YOUR BRAND?

Which retailer’s beauty accelerator fits your beauty brand’s custom hyper-jump opportunity? How can they help you with hyper-growth? These powerhouses are stepping up to propel beauty brands like yours into the limelight. However, the struggle is – which one to choose? Which accelerator aligns perfectly with your brand’s vision and growth stage? Should you opt …

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WINNING THE BEAUTY RETAIL MARKET: A GO TO RETAIL FLOW CHART FOR BEAUTY FOUNDERS

Are you a beauty founder wondering how to enter & win the beauty retailers for hyper-growth and dominate your category? If yes, then this decision-making flow chart/process is for you. Going to retail is all about the correct sequence. Here’s a step-by-step guide to help you make the right decisions and win the beauty retailer. …

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