8 PRICING MISTAKES EARLY-STAGE BEAUTY BRANDS MAKE

Let’s talk about the eight pricing mistakes made by beauty founders! Pricing, my friend, is a strategic decision that holds immense power to shape your growth and profitability. Instead of hasty decisions or relying on limited information, exploring the many factors listed below is crucial to avoid the common pitfalls. Doing so’ll unlock the key …

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3 GROWTH ENGINES TO ACHIEVE PRODUCT-MARKET FIT FOR YOUR BEAUTY BRAND

There are three growth engines to realize Product-market fit, a pretty uncommon feat, for your beauty brand. However, brands can still find themselves on an exciting journey between having no product-market fit and reaching the holy grail of full product-market fit. And you know you’re closer than ever when the demand for your product exceeds …

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HOW TO FUND MORE WOMEN FOUNDERS

In recent years, venture capital funding has experienced significant growth and expansion. However, funding for women founders has yet to witness the same level of progress.  Shockingly, in 2022, ventures established solely by women received a mere 2.1% of the total investment amongst venture-funded startups in the United States. Nonetheless, focusing solely on this number …

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HOW BEAUTY BRANDS CAN USE LOYALTY REWARDS FOR GROWTH BEYOND 2023: IN-DEPTH STRATEGIC GUIDE

Your beauty brand can use beauty loyalty rewards as a strategic tool to grow your business by leaps and bounds. The beauty category differs from other CPG categories in that the absolute consumption amount per user is low, consumers buy an assortment of products from different brands, and the product needs to perform outrageously well …

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11 MISTAKES BEAUTY FOUNDERS MAKE

You can learn from mistakes beauty founders make in this fiercely competitive, ever-evolving beauty world, to find your way out of a labyrinth of challenges & avoid failure. From a lack of focus to underestimating consumer acquisition, the journey of an indie beauty brand is studded with potential missteps. Yet, these pain points, if recognized …

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WHY BEAUTY STARTUPS FAIL

Why do beauty startups fail, never take off, or never succeed? Beauty startups fail for various reasons in this highly competitive emerging beauty market, with a continuous influx of new beauty brands, amidst competition from the incumbent early-stage beauty brands. But the majority fail because they never take off or even taste success. Let’s deep …

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WHICH BEAUTY ACCELERATOR FITS YOUR BRAND?

Which retailer’s beauty accelerator fits your beauty brand’s custom hyper-jump opportunity? How can they help you with hyper-growth? These powerhouses are stepping up to propel beauty brands like yours into the limelight. However, the struggle is – which one to choose? Which accelerator aligns perfectly with your brand’s vision and growth stage? Should you opt …

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HYPER-JUMP OPPORTUNITY FOR BEAUTY BRAND GROWTH-6C ANALYSIS

Hyper-Jump or hyper-growth opportunity is the first step in crafting a brand strategy for beauty brand growth. You arrive at the hyper-growth opportunity at the intersection of Jump Accelerator’s 6C analysis. In this article, we will explore how a hypothetical beauty brand like FUN SKIN can decode a hyper-jump opportunity for brand growth. TABLE OF …

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CELEBRITY BEAUTY BRAND FORMULA ANALYSIS AND STRATEGY RECOMMENDATIONS

Which celebrity beauty brand strategy and positioning is the most profitable and successful? Celebrity beauty brands encash fame into fortune. Fenty beauty did close to $600 million in 18 months of launch. Kylie Cosmetics was valued at $1.2 billion when Coty bought a stake in it, and KKW Beauty sold out a 20% stake to …

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