CELEBRITY BEAUTY BRAND FORMULA ANALYSIS AND STRATEGY RECOMMENDATIONS

Which celebrity beauty brand strategy and positioning is the most profitable and successful? Celebrity beauty brands encash fame into fortune. Fenty beauty did close to $600 million in 18 months of launch. Kylie Cosmetics was valued at $1.2 billion when Coty bought a stake in it, and KKW Beauty sold out a 20% stake to …

CELEBRITY BEAUTY BRAND FORMULA ANALYSIS AND STRATEGY RECOMMENDATIONS Read More »

KATE SOMERVILLE CEO AND CIRCCELL FOUNDER ON MEANING AND FUTURE OF LUXURY BEAUTY

What’s the meaning and future of luxury beauty? Below is a deep-dive on the meaning and future of luxury beauty with Reuben Carranza, CEO, Kate Sommerville-an iconic luxury beauty, skincare brand, sold across the most prestigious retailers and clinics across countries as well as DTC, and with Maya Crothers, Founder, Circcell-a luxury beauty, skincare brand, …

KATE SOMERVILLE CEO AND CIRCCELL FOUNDER ON MEANING AND FUTURE OF LUXURY BEAUTY Read More »

3 BEAUTY LEADERS GET CANDID ON THE MEANING AND FUTURE OF CLEAN BEAUTY

3 beauty leaders get candid on the meaning and the future of clean beauty, something you could factor in your innovation strategy and brand story. Below is an in-depth Q&A with Jodie Pappas: Founder, Clean Kiss Lifestyle-Clean at First Sight Skin Care, Emmanuel Rey: Founder, YUNI Beauty-Mindful Beauty for an Active Life, and Scott Kestenbaum: …

3 BEAUTY LEADERS GET CANDID ON THE MEANING AND FUTURE OF CLEAN BEAUTY Read More »

3 MAKEUP FOUNDERS REVEAL THEIR INTERESTING COVID FOCUS

3 makeup brand founders reveal their covid focus as well as post-covid opportunity and plans. Below is an in-depth Q&A with Manna Kadar-founder, Manna Kadar Beauty, Heather Fink-founder, The Sexiest Beauty and Ravit Darougar-founder, 4 Ever Magic Cosmetics on how they adapted to COVID and their focus going forward. 1. What was the biggest impact …

3 MAKEUP FOUNDERS REVEAL THEIR INTERESTING COVID FOCUS Read More »

MEET THE FOUNDERS OF WOMEN-OWNED CBD-BASED SKINCARE BRANDS

Intrigued by women-owned, CBD-based skincare brands, their struggles, marketing challenges, and the driving force behind their ventures, here is an in-depth conversation with two such women founders. Janet Schriever, founder of Code of Harmony and Mandy Lile, founder of Potency 710, open up about their ventures, motivations, challenges, and the road ahead. Q1. Why did …

MEET THE FOUNDERS OF WOMEN-OWNED CBD-BASED SKINCARE BRANDS Read More »

WE ARE WILD RECREATION SKIN CARE FOUNDER SHARES HER INSIGHTS AND STORY

We are Wild recreation skincare is a perfect example of an Indie beauty brand that got the brand story fundamentals right, and success with raving fans and retailers is a testament to that! We are Wild is the first all-solid skincare system designed for everyday recreation. “Because active skin demands solid performance.” Sally Kim, the …

WE ARE WILD RECREATION SKIN CARE FOUNDER SHARES HER INSIGHTS AND STORY Read More »

CHEEKBONE BEAUTY FOUNDER JENNIFER HARPER SHARES HER INSIGHTS AND STORY

Jennifer Harper, the founder of an Indie Beauty Brand, Cheekbone Beauty, has been making a name for herself in the beauty industry for a number of years but has quickly gained popularity after being on the hit CBC show, Dragons Den.  Cheekbone Beauty is an Indigenous-owned and founded, digitally-native, Canadian cosmetics company established in 2016 …

CHEEKBONE BEAUTY FOUNDER JENNIFER HARPER SHARES HER INSIGHTS AND STORY Read More »