WHY BEAUTY STARTUPS FAIL

Why do beauty startups fail, never take off, or never succeed? Beauty startups fail for various reasons in this highly competitive emerging beauty market, with a continuous influx of new beauty brands, amidst competition from the incumbent early-stage beauty brands. But the majority fail because they never take off or even taste success. Let’s deep …

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WHICH BEAUTY ACCELERATOR FITS YOUR BRAND?

Which retailer’s beauty accelerator fits your beauty brand’s custom hyper-jump opportunity? How can they help you with hyper-growth? These powerhouses are stepping up to propel beauty brands like yours into the limelight. However, the struggle is – which one to choose? Which accelerator aligns perfectly with your brand’s vision and growth stage? Should you opt …

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BRAND PURPOSE-WHY, WHAT AND HOW?

What is Brand Purpose, what isn’t, how to find it, and is it important to have one? Brand Purpose could be used for your positioning especially if it is also a cause. This article covers, amongst other topics, -Definition of brand purpose-Where does purpose sit in the vision chart-Objective of brand purpose-Difference between brand purpose …

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PRESTIGE VERSUS LUXURY BEAUTY BRANDING

Prestige and luxury beauty branding isn’t the same. These terms are used interchangeably even though substantial difference exists between the two. According to Professor Bernard Dubois and Sandor Czellar’s published paper in 2002 on luxury brands vs prestige brands, “Prestige is based on unique human accomplishment inherent to the brand whereas luxury refers to the …

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KATE SOMERVILLE CEO AND CIRCCELL FOUNDER ON MEANING AND FUTURE OF LUXURY BEAUTY

What’s the meaning and future of luxury beauty? Below is a deep-dive on the meaning and future of luxury beauty with Reuben Carranza, CEO, Kate Sommerville-an iconic luxury beauty, skincare brand, sold across the most prestigious retailers and clinics across countries as well as DTC, and with Maya Crothers, Founder, Circcell-a luxury beauty, skincare brand, …

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WE ARE WILD RECREATION SKIN CARE FOUNDER SHARES HER INSIGHTS AND STORY

We are Wild recreation skincare is a perfect example of an Indie beauty brand that got the brand story fundamentals right, and success with raving fans and retailers is a testament to that! We are Wild is the first all-solid skincare system designed for everyday recreation. “Because active skin demands solid performance.” Sally Kim, the …

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CHEEKBONE BEAUTY FOUNDER JENNIFER HARPER SHARES HER INSIGHTS AND STORY

Jennifer Harper, the founder of an Indie Beauty Brand, Cheekbone Beauty, has been making a name for herself in the beauty industry for a number of years but has quickly gained popularity after being on the hit CBC show, Dragons Den.  Cheekbone Beauty is an Indigenous-owned and founded, digitally-native, Canadian cosmetics company established in 2016 …

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AIM BIG™ CREATIVE ADVERTISING AND CONTENT MODEL

Learn the AIM BIG™ Creative Advertising and Content model for designing and executing creative content and advertising campaigns to 10X your marketing ROI and cement your place in the minds and hearts of consumers. Please note: This model is for creating a content campaign and can be promoted with or without paid advertising. AIM BIG™ creative advertising …

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