Q2 2026 TikTok Shop USA. Built on actual sales, not estimates. The fastest growing haircare brands on TikTok Shop in Q2 2026 are Growus (94%), EBIN New York (74%), medicube (64%), Ella Bella (55%), and Kiwinz Professional (52%), ranked by momentum: the share of each brand’s lifetime units sold in the last 90 days. The …
La Mer holds #1 at Nordstrom and Bloomingdale’s and #2 at Neiman Marcus. No Pure Indie brand appears in the top 50 at more than one retailer simultaneously. And yet Dr. Barbara Sturm, fully independent, holds #6 at Neiman. Biologique Recherche, family-owned since the 1970s, holds #6 at Bloomingdale’s. The luxury skincare department store landscape …
Women’s fragrance has stopped being one signature scent. It is now a fragrance wardrobe, a rotating set of scents chosen by mood, moment, and occasion. Ulta Women’s Fragrance data from Q1 2026 shows the move in one direction: signature, to mood, into the wardrobe. Here is the full category read, and the playbook for brands …
Founders are stuck in a false choice, trying to scale their beauty brand. Frame only Immediate results: you might not sound like every competitor, but you attract consumers who churn when the overnight miracle doesn’t arrive and lose the consumer who wants real transformation or lack the ability to deliver significant, immediate results. Frame only …
Most conversations about how to increase beauty brand consumption start in the wrong place. Founders ask: how do we acquire more consumers? Investors ask: what does the CAC to LTV ratio look like? Operators ask: how do we drive beauty brand repeat purchase? The right question is earlier than all of them: how often does …
Early-stage beauty brands rarely deliberate enough to improve their innovation. They build, launch, and push, then wonder why consumers aren’t trying, adopting, or advocating. The answer lives in three places: the position, strength of your problem and the advantage of your solution. My framework for rate of innovation adoption maps all three. 3 Innovation Stopovers …
Beauty Brand: Improve your Rate of Innovation Adoption Read More »
Tribe Strategy: Design for 6X Profitable Super Fans: Shorten & flip the funnel for speed of sticky scale. Most beauty brands either try to acquire new consumers organically or spend everything on paid acquisition and wonder why growth feels slow or fragile respectively. Tribe strategy is the alternative – and it compounds. What is Tribe …
Growth Engine Most Beauty Brands Ignore: Tribe Strategy Read More »
At Sephora, a Premium-Prestige French salon brand holds #1 while a biotech repair brand with 14 products holds #2. At Ulta, a $6.50 shampoo and a $191-rank-climbing scalp microbiome formula are both ascending simultaneously. Two of America’s most important beauty retailers, selling to overlapping but distinct consumers, and their haircare rankings tell fundamentally different stories …
From Masstige to Luxury: The Haircare Brands Dominating Q1 2026 Read More »
At Sephora and Ulta, the old price-tier logic is fracturing. A $6 serum sits in the same top-10 as a $99 cream, and the brands that understand why are pulling away from everyone else. ANALYSIS BASED ON Q1 2026 VS. Q4 2025 DATA: 500+ BRANDS, 5,500+ PRODUCTS TRACKED BRANDS TRACKED 500+ Ulta & Sephora combined …
From Masstige to Luxury: The Skincare Brands Dominating Retail in Q1 2026 Read More »
Direct-to-consumer pricing makes founders feel confident. You control the narrative, the value & story, the experience and the price. But the moment you step into retail, the rules flip. The psychology of comparison replaces the psychology of persuasion. Most beauty founders underestimate how brutally this shift hits.Here’s why DTC pricing rarely scales, and what actually …
After studying >2,000 beauty founders and mapping their interviews, decisions and scale patterns, I realised every founder operates from a core instinct and trait. This instinct drives her early traction and also shapes her biggest blind spots. When you identify your dominant archetype you unlock speed of scale because you finally see the pattern behind …
Most beauty founders focus on the consumer, the person who uses the product.But what drives growth inside retail isn’t just what consumers love; it’s how shoppers decide. That’s the power of shopper marketing: understanding how your brand can influence the moment of purchase while reinforcing the why behind consumption. 1.The Three Types of Customers at Beauty …
Every founder dreams of hearing: “We’re listing your brand.” But beauty retail buyers don’t list brands for how inspiring they sound, they list brands that help them grow the category profitably and predictably. Their shelves are shrinking. Their inboxes are overflowing.Your brand has 5 minutes, even less, to prove it can make their job easier …
Traction tails tracking.Top beauty startups don’t just measure what’s happening – they track why it’s happening. After working with dozens of early-stage beauty brands, I’ve seen 5 core drivers separate noise from momentum: 1. Acquisition “Your beauty startup has to acquire a growing number of new consumers each period.” Tweet Insights Stage – At every subsequent …
You don’t build a winning brand by being everywhere, but you earn your way there, one door and one proof point at a time.This retail sequence breaks down how beauty brands progress from niche credibility to national scale, defining what “win the door,” and “win the distribution” actually mean. Step 1-Fit with Niche? Are you …
BEAUTY GO TO RETAIL SEQUENCE: How to win doors & distribution Read More »
Most beauty founders burn money on ads or time on content. TikTok, Instagram, influencers, all rented growth that keep CAC climbing and loyalty flat or content that converts too slow. What they ignore is leverage they have with their 3rd growth engine: Advocacy. But, what they miss is that advocacy is not just about community, …
ADVOCACY + PAID ACQUISITION: GROWTH MATH 99% OF BEAUTY BRANDS IGNORE Read More »
In this Beauty Investor Q&A, Rachel Ten Brink, General Partner of Red Bike Capital, breaks down her approach to tech-enabled early-stage beauty, health and wellness investing—and what sets her apart. Rachel, General Partner at Red Bike Capital had deployed 18 angel investments prior to launching the fund. She spent 20+ years building billion-dollar brands at Procter …
In this Beauty Investor Q&A, Tina Bou-Saba, Founder of CXT Investments, breaks down her approach to early-stage beauty and wellness investing—and what sets her apart. Tina has been investing in the consumer space since 2016 through CXT Investments, the firm she founded to back purpose-driven founders building the next wave of standout consumer brands and …
BEAUTY INVESTOR Q&A: TINA HENRY BOU-SABA, FOUNDER: CXT INVESTMENTS Read More »
How does your beauty retailer build its funnel using different categories and claims? Beauty retailers broaden reach with diverse funnel entry points. Categories with entry-level products (e.g., cleansers or sunscreen) positioned in accessible price ranges attract new shoppers from a broad base of consumers. Mid-tier, premium & prestige categories, such as anti-aging treatments or masks, …
UNCOVER BEAUTY RETAILER’S FUNNEL SECRETS: CLAIMS & CATEGORIES Read More »
In this beauty investor Q&A feature, Deborah Benton, Founder & General Partner of Willow Growth Partners, discusses the role of the first institutional investor, the types of investors who will make in beauty and wellness, and what you need to succeed as a founder! Before investing, Deborah was President and COO at Nasty Gal and …
BEAUTY INVESTOR Q&A: DEBORAH BENTON, FOUNDER & MANAGING PARTNER, WILLOW GROWTH PARTNERS Read More »
In this beauty investor Q&A feature, Odile Roujol, founder of Fab Co-Creation Studio Ventures, discusses the challenges of seed-stage funding, the evolving role of AI, and key trends shaping the future of beauty and wellness. She shares insights on what drives successful founders and the critical support needed for early-stage ventures. Investor: FAB Co-Creation Studio …
BEAUTY INVESTOR Q&A: ODILE ROUJOL, FOUNDER, FAB CO-CREATION STUDIO VENTURES Read More »
Securing meetings with the right fit investors is pivotal for an indie beauty startup looking to fundraise. While Jumpurse streamlines the process of connecting & pitching to investors, you need to be strategic about getting on their radar. Here are six effective ways to book investor meetings using Jumpurse: Here are the 6 Proven Strategies …
A beauty brand turnaround strategy? Who needs it? Your beauty brand will likely need a turnaround strategy during its lifecycle. SALES DECLINE CHART 1-When Growth Stalls Sales growth is not an accident and needs deliberate fueling. An in-depth study of 500 major US global companies showed that, during their lifecycle, 87% experienced a stall in …
Let’s define a “successful beauty founder” first before I speak about the nine traits, and later, do read the 8 mistakes that beauty founders make: -Someone whose brand is “Talk of the Town” with a cult following(brand) and over mid 7-8 figures in revenue at the least, above average profitability and has intentionally kept the …
Before I get to Elf Cosmetics’ phenomenally successful turnaround strategy, which has delivered a higher speed of growth compared to pre-decline years, here’s a bit of where ELF COSMETICS is and where it was before the turnaround. In April ’24, e.l.f. Beauty investors faced a significant downturn due to worries sparked by Ulta Beauty’s unfavourable …
The most critical decision determining the probability and extent of your venture’s success is the problem you are solving for the end consumer. 2 Mistakes with choosing a problem 1. No competition? And what’s your insight? -No competition implies that the consumer doesn’t want a solution, is unaware of the problem, or is not a …
Youthforia, I know you’ll do the right thing! The issue has more to do with purpose than strategy. Before I lay out my recommendations for Youthforia on managing the inclusivity crisis for a win-win outcome for all, I want to preface with an open letter to Fiona Chan, the founder of Youthforia. Let’s all pick each …
Before we get to the seven problems with your beauty brand’s referral program, I want to offer you a few quotes, -From the one and only, “Ask and you shall receive.” & then, -“There’s a better way to ask,” used by Typeform But don’t worry too much about good manners, as in -“You forgot to …
There are 8 survey mistakes by beauty brands that are critical. Consumer surveys are an excellent tool for understanding your beauty brand’s consumers’ needs, behaviours, and preferences. Still, many beauty brands don’t do them right, so their usefulness varies from nothing to some good information. 8 Critical Survey Mistakes By Beauty Brands Here are eight mistakes plaguing your …
How can Olaplex turnaround and what are the odds? In a Harvard Business Review study, 67% of the brands that endured prolonged periods of sluggish growth or decline, ultimately faced the fate of bankruptcy, privatization, or acquisition. On Thursday, May 2nd, Olaplex shares surged following the cosmetics company’s announcement of sales exceeding expectations in the first …
Minimum viable product in beauty is likely a bad idea. MVP is an approach popularized by The Lean Startup Process. MVP helps you validate your assumptions with minimal resource investment and could promise venture attractiveness for founders and investors. However, it’s fraught with its shortcomings, esp. for beauty brands, that could lead to 1. False …
WHY MINIMUM VIABLE PRODUCT DOESN’T WORK IN BEAUTY Read More »
Based on adoption readiness, your beauty brand’s target consumer & influencer evolve with the growth stage. So does the best modes of influence and how you influence. Beauty Brand Consumer-Influencer Evolution Curve Stage 1 Consumers: Trendsetters Trendsetters- If you’re targeting trendsetters within a community, which is usually when you’re just starting, then the experts, the …
HOW YOUR BEAUTY BRAND’S TARGET CONSUMER-INFLUENCER EVOLVE ON THE GROWTH CURVE Read More »
On the innovation spectrum, there are three types of innovation for beauty brands, three stopovers from left to right. -Either you claim to offer higher quality but provide the exact solution to the same problem as other beauty brands -You offer a new solution to the same problem solved by other beauty brands -You solve …
HOW INNOVATIVE IS YOUR BEAUTY BRAND-3 TYPES OF INNOVATION Read More »
Before I share the five ways to improve cash flow for your beauty brand, here’s something for you: Cash is the fuel, and profit is the ultimate goal for a venture. What is Cash? Revenue is cool, profit is the goal and cash is the fuel! Cash is the real or virtual money available at any point in time to make …
Winning the Professional Beauty Channel can be a dream come true for your beauty brand. Every beauty innovation’s success is probabilistic, meaning there are no guarantees for eventual success. A booming beauty brand has to win the early adopters, late adopters and mainstream consumers, have a viable business model and funnel, be on top of …
Here are 7 strategic ways of increasing your beauty brand’s revenues and profitability without breaking the bank or being subject to the vagaries of 3rd party media and channels. Times are tough; social media has become very expensive as algorithms change. In today’s tough climate, beauty brands need multiple strategic ways of increasing sales and …
Beauty Brands: 7 Strategic Ways to Up Profits in Tough Times of 2024 Read More »
Entrepreneurship is a game of probabilities and it’s better to learn from other beauty founder’s mistakes and avoid the cost & time of making those mistakes yourself, that are likely to lead you to failure. I will dissect the top 8 mistakes that indie beauty brand founders often make. Let’s dive in! Table Of Contents …
Your product introduction strategy for a beauty retailer is most likely to succeed if you follow a specific checklist and empathize with the buyer. 1.The product development/pitch has to align with your goal for the retailer, and that also depends on your place within the retailer’s category, meaning Are you an existing brand?-a Top 20% …
PRODUCT DEVELOPMENT/PITCH STRATEGY FOR SPECIALTY BEAUTY RETAILERS Read More »
Let’s talk about the eight pricing mistakes made by beauty founders! Pricing is a strategic decision that holds immense power to shape your growth and profitability. Instead of hasty decisions or relying on limited information, exploring the many factors listed below is crucial to avoid the common pitfalls. Analysis of 8 Pricing Mistakes by Beauty …
8 PRICING MISTAKES EARLY-STAGE BEAUTY BRANDS MAKE Read More »
There are three growth engines to realize Product-market fit, a pretty uncommon feat, for your beauty brand. However, brands can still find themselves on an exciting journey between having no product-market fit and reaching the holy grail of full product-market fit. And you know you’re closer than ever when the demand for your product exceeds …
3 GROWTH ENGINES TO ACHIEVE PRODUCT-MARKET FIT FOR YOUR BEAUTY BRAND Read More »
In recent years, venture capital funding has experienced significant growth and expansion. However, funding for women founders has yet to witness the same level of progress. Shockingly, in 2022, ventures established solely by women received a mere 2.1% of the total investment amongst venture-funded startups in the United States. Nonetheless, focusing solely on this number …
Your beauty brand can use beauty loyalty rewards as a strategic tool to grow your business by leaps and bounds. The beauty category differs from other CPG categories in that the absolute consumption amount per user is low, consumers buy an assortment of products from different brands, and the product needs to perform outrageously well …
Two 2023 beauty trends are going to explode beyond this year. Your beauty brand can hyper-grow by either riding a category trend early or eventually winning a trend that will shape the industry for good. Remember, just because these trends are big does not mean you have to follow them; rather, never follow a trend …
Why do beauty startups fail, never take off, or never succeed? Beauty startups fail for various reasons in this highly competitive emerging beauty market, with a continuous influx of new beauty brands, amidst competition from the incumbent early-stage beauty brands. But the majority fail because they never take off or even taste success. Let’s deep …
Which retailer’s beauty accelerator fits your beauty brand’s custom jump opportunity? How can they help you with hyper-growth? These powerhouses are stepping up to propel beauty brands like yours into the limelight. However, the struggle is – which one to choose? Which accelerator aligns perfectly with your brand and growth stage? Should you opt for …
Are you a beauty founder wondering how to enter & win the beauty retailers for hyper-growth and dominate your category? If yes, then this decision-making flow chart/process is for you. Going to retail is all about the correct sequence. Here’s a step-by-step guide to help you make the right decisions and win the beauty retailer. …
WINNING THE BEAUTY RETAIL MARKET: A GO TO RETAIL FLOW CHART FOR BEAUTY FOUNDERS Read More »
Hyper-Jump or hyper-growth opportunity is the first step in crafting a brand strategy for beauty brand growth. You arrive at the hyper-growth opportunity at the intersection of Jump Accelerator’s 6C analysis. In this article, we will explore how a hypothetical beauty brand like FUN SKIN can decode a hyper-jump opportunity for brand growth. TABLE OF …
HYPER-JUMP OPPORTUNITY FOR BEAUTY BRAND GROWTH-6C ANALYSIS Read More »
“How to go viral? It’s the ultimate hyper-growth question that every beauty founder dreams of. Going viral is the pinnacle of word of mouth marketing.However, many so-called “viral” sensations are not organic but artificially inflated through tactics like seeding with millions of emails or paid support, such as digital ads. It’s essential to recognize the …
There has been a great skew against funding for female founders, co-relating with the huge gap between female-founded companies and their male counterparts However, a recent report from Pitchbook indicates that that may be slowly changing. Pitchbook reports that during the first three quarters of 2021, female founders in the tech market gained over $30 …
HOW 50 FEMALE-FOCUSED VENTURE CAPITAL FIRMS FUND BEAUTY BRANDS Read More »
Which celebrity beauty brand strategy and positioning is the most profitable and successful? Celebrity beauty brands encash fame into fortune. Fenty beauty did close to $600 million in 18 months of launch. Kylie Cosmetics was valued at $1.2 billion when Coty bought a stake in it, and KKW Beauty sold out a 20% stake to …
CELEBRITY BEAUTY BRAND FORMULA ANALYSIS AND STRATEGY RECOMMENDATIONS Read More »
Envied Beauty Brand? An envied beauty brand is a brand owner’s love and pride and a non-brand owner’s envy. An envied brand starts its consumer love affair with love at first sight. An envied brand connects with the target audience at first sight, evoking the feeling, “this brand is for me!” Love at first sight …
Clubhouse monetization has all the content creators, including those in beauty, excited in anticipation. The app introduced the tipping option for 65K users a couple of days back, but that’s just the start of the various monetization options to be rolled out by the app, as stated by the co-founder, Paul Davison, during Clubhouse Townhall. …
CLUBHOUSE MONETIZATION, BEAUTY BRANDS AND CONTENT Read More »
Clubhouse audio app has quickly permeated into the living rooms, dining rooms, and even its users’ bathrooms, with a Guinness world record attempt at simultaneous showering on February 23, 2021! A valuation of $1 billion makes it one of the latest silicon valley unicorns, with investment from venture firm Andreesen Horowitz. Mobile analyst and insight …
Brand launch strategy is one of the five types of “brand lifecycle strategy,” one of the various brand strategy classes. 5 Brand Lifecycle Stages and Types of Strategy There are five stages in every brand’s lifecycle. Each stage represents a different kind of and volume of consumers, who differ in their adoption preferences, and thus …
Why a few Indie beauty brands grow big but the majority don’t? Is there a method beyond product innovation that could be applied by every Indie beauty brand to increase their probability of success? I am absolutely delighted and honored to present an in-depth Q&A with two very successful beauty entrepreneurs on their method to …
What is Brand Purpose, what isn’t, how to find it, and is it important to have one? Brand Purpose could be used for your positioning especially if it is also a cause. This article covers, amongst other topics, -Definition of brand purpose-Where does purpose sit in the vision chart-Objective of brand purpose-Difference between brand purpose …
Prestige and luxury beauty branding isn’t the same. These terms are used interchangeably even though substantial difference exists between the two. According to Professor Bernard Dubois and Sandor Czellar’s published paper in 2002 on luxury brands vs prestige brands, “Prestige is based on unique human accomplishment inherent to the brand whereas luxury refers to the …
What’s the meaning and future of luxury beauty? Below is a deep-dive on the meaning and future of luxury beauty with Reuben Carranza, CEO, Kate Sommerville-an iconic luxury beauty, skincare brand, sold across the most prestigious retailers and clinics across countries as well as DTC, and with Maya Crothers, Founder, Circcell-a luxury beauty, skincare brand, …
KATE SOMERVILLE CEO AND CIRCCELL FOUNDER ON MEANING AND FUTURE OF LUXURY BEAUTY Read More »
Future of beauty retail is omnichannel, especially for those beauty brands, with most sales happening at brick and mortar stores before covid-19. Brands need to align their post-covid strategy with the future of beauty retail to leverage this opportunity to grow and profit. According to Mckinsey, 85% of beauty sales happened at brick and mortar pre-covid, …
3 beauty leaders get candid on the meaning and the future of clean beauty, something you could factor in your innovation strategy and brand story. Below is an in-depth Q&A with Jodie Pappas: Founder, Clean Kiss Lifestyle-Clean at First Sight Skin Care, Emmanuel Rey: Founder, YUNI Beauty-Mindful Beauty for an Active Life, and Scott Kestenbaum: …
3 BEAUTY LEADERS GET CANDID ON THE MEANING AND FUTURE OF CLEAN BEAUTY Read More »
Design Post-Covid strategy for your beauty brand in 10 steps by first studying how consumer behavior has changed during COVID and projecting the evolution of these behaviors post-COVID along with the resultant consumption for your category and brand. In the previous article, we focused on the first 4 steps of the 10 steps to Post-COVID strategy, …
10 STEPS TO POST-COVID STRATEGY FOR BEAUTY BRAND Read More »
3 makeup brand founders reveal their covid focus as well as post-covid opportunity and plans. Below is an in-depth Q&A with Manna Kadar-founder, Manna Kadar Beauty, Heather Fink-founder, The Sexiest Beauty and Ravit Darougar-founder, 4 Ever Magic Cosmetics on how they adapted to COVID and their focus going forward. 1. What was the biggest impact …
3 MAKEUP FOUNDERS REVEAL THEIR INTERESTING COVID FOCUS Read More »
Intrigued by women-owned, CBD-based skincare brands, their struggles, marketing challenges, and the driving force behind their ventures, here is an in-depth conversation with two such women founders. Janet Schriever, founder of Code of Harmony and Mandy Lile, founder of Potency 710, open up about their ventures, motivations, challenges, and the road ahead. Q1. Why did …
MEET THE FOUNDERS OF WOMEN-OWNED CBD-BASED SKINCARE BRANDS Read More »
Learn how to design a post-COVID strategy for your beauty brand and win the future beyond winning during pandemic crisis. Whether blue ocean or not, a strategy is about winning and continue winning, well into the future, in a particular environment. This definition holds more truth than ever, at this time, since nobody knows for …
Learn about marketing beauty during the pandemic crisis imposed by COVID-19. I have prepared a comprehensive report using an exhaustive consumer survey of 40 respondents and interviews with 10 beauty founders, to help beauty brands navigate through these tough times successfully. The below report covers, amongst other topics, 1. Segmentation of consumers based on their …
HOW TO MARKET BEAUTY BRANDS DURING THE PANDEMIC CRISIS? Read More »
We are Wild recreation skincare is a perfect example of an Indie beauty brand that got the brand story fundamentals right, and success with raving fans and retailers is a testament to that! We are Wild is the first all-solid skincare system designed for everyday recreation. “Because active skin demands solid performance.” Sally Kim, the …
WE ARE WILD RECREATION SKIN CARE FOUNDER SHARES HER INSIGHTS AND STORY Read More »
Jennifer Harper, the founder of an Indie Beauty Brand, Cheekbone Beauty, has been making a name for herself in the beauty industry for a number of years but has quickly gained popularity after being on the hit CBC show, Dragons Den. Cheekbone Beauty is an Indigenous-owned and founded, digitally-native, Canadian cosmetics company established in 2016 …
CHEEKBONE BEAUTY FOUNDER JENNIFER HARPER SHARES HER INSIGHTS AND STORY Read More »
Learn the AIM BIG™ Creative Advertising and Content model for designing and executing creative content and advertising campaigns to 10X your marketing ROI and cement your place in the minds and hearts of consumers. Please note: This model is for creating a content campaign and can be promoted with or without paid advertising. AIM BIG™ creative advertising …
BRIEFCASE™ content marketing strategy, a 5-step process, will help you design both creative and educational content for your health and beauty brand. BRIEFCASE™ content marketing strategy will also help you achieve 10X awareness and engagement via any media-owned, earned, and paid, especially online, and consequently increase traffic, sales, and loyalty on owned as well as retail channels, …
Learn how to create an Innovation Strategy for your health and beauty CPG craft or disruptive brand and win over the market without spending heavily on promotion? Innovation Strategy is a well-designed factory to identify and screen opportunities, across categories and varying timelines, allocate budgets, develop new products, launch and measure progress to achieve strategic brand …
Brand Positioning, like the term states, is occupying a vacant, perceptual space in the minds of willing and able target consumer. Why Brand Positioning? A branded business needs to deliver the core promise to its target consumer with utmost coherence at every touchpoint. Brand Positioning serves as a guide for communicating the brand to its target …
Premium Pricing is the biggest driver of a brand’s long-term profitability followed by cost reduction and then by volume increase. Profit Impact Of Premium Pricing Vs Cost Vs Volume As shown in the chart above, a 1% change in Price creates a change in operating profit of 11.1% . 1% change in Variable Cost creates a …
Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profitably and sustainably with an alternative: Brand Diffusion. What is a Typical Brand Marketing Funnel? Traditional Marketing Funnel starts broad on top with the initial goal as awareness of target …
BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG Read More »
Brand Success for a health and beauty CPG, in the absence of huge resources, is predicated upon a powerful brand story. The only way a brand could grow organically, profitably and sustain brand success over the long-term is by developing the highest level of emotional bonding with their consumer that delivers higher profits for assets …
WHY BRAND STORY IS THE MAGIC WAND FOR HEALTH & BEAUTY CPG Read More »
A Brand Story is a first-hand, real or perceived, experience of the core brand promise in its entirety. It is a core promise brought to life, with utmost congruency, at all consumer touch points especially brand owned. It includes the first and ultimate moments of truth for the brand cutting through the hype of storytelling via media. …
5 TYPES OF BRAND STORY AND WHY DOES HEALTH & BEAUTY CPG NEED ONE Read More »
Learn how an emotional core promise of your health food & beauty CPG brand could help charge a premium, get you loyal and raving tribe of fans, help in growing and scaling up your brand to become a household name without investing any resources in expensive advertising.
Learn how 6 types of brand storytelling have the highest probability of going viral! No doubt, brand storytelling is the most effective form of content marketing and I have classified them into 6 different types. Viral marketing, what every brand is hoping for, by definition itself is a rarity. You are much better off working …
Learn how to grow your brand by creating a close knit tribe that is much beyond a mere social media fan page, and is instrumental in creating a strong sense of connection with consumers that grows your brand healthily and profitably. A BIG WATCHOUT Please avoid typical influencers that are only motivated by money and …
Brand Story is your core emotional promise experience coherently at all consumer touchpoints. Below, I will bust a few common myths that might keep you from growing into the next phase of profitable growth. 1.Storytelling on Social Media The real magic happens behind the scenes, not on social media. Brand strategy helps you identify where …
Learn how super smart Canadian beauty entrepreneurs created and built their brands with powerful brand stories without significant investment and within a few years! Studying Tier 1 Consumer Packaged Goods brands does not always help in understanding how to build great brands with limited resources. Most of those brands were built over at least 2-3 …
9 BRILLIANT CANADIAN BEAUTY STARTUP CPG BRAND STORIES Read More »
