3 GROWTH ENGINES TO ACHIEVE PRODUCT-MARKET FIT FOR YOUR BEAUTY BRAND

There are three growth engines to realize Product-market fit, a pretty uncommon feat, for your beauty brand. However, brands can still find themselves on an exciting journey between having no product-market fit and reaching the holy grail of full product-market fit. And you know you’re closer than ever when the demand for your product exceeds …

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HOW TO FUND MORE WOMEN FOUNDERS

In recent years, venture capital funding has experienced significant growth and expansion. However, funding for women founders has yet to witness the same level of progress.  Shockingly, in 2022, ventures established solely by women received a mere 2.1% of the total investment amongst venture-funded startups in the United States. Nonetheless, focusing solely on this number …

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HOW BEAUTY BRANDS CAN USE LOYALTY REWARDS FOR GROWTH BEYOND 2023: IN-DEPTH STRATEGIC GUIDE

Your beauty brand can use beauty loyalty rewards as a strategic tool to grow your business by leaps and bounds. The beauty category differs from other CPG categories in that the absolute consumption amount per user is low, consumers buy an assortment of products from different brands, and the product needs to perform outrageously well …

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11 MISTAKES BEAUTY FOUNDERS MAKE

You can learn from mistakes beauty founders make in this fiercely competitive, ever-evolving beauty world, to find your way out of a labyrinth of challenges & avoid failure. From a lack of focus to underestimating consumer acquisition, the journey of an indie beauty brand is studded with potential missteps. Yet, these pain points, if recognized …

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WHY BEAUTY STARTUPS FAIL

Why do beauty startups fail, never take off, or never succeed? Beauty startups fail for various reasons in this highly competitive emerging beauty market, with a continuous influx of new beauty brands, amidst competition from the incumbent early-stage beauty brands. But the majority fail because they never take off or even taste success. Let’s deep …

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WINNING THE BEAUTY RETAIL MARKET: A GO TO RETAIL FLOW CHART FOR BEAUTY FOUNDERS

Are you a beauty founder wondering how to enter & win the beauty retailers for hyper-growth and dominate your category? If yes, then this decision-making flow chart/process is for you. Going to retail is all about the correct sequence. Here’s a step-by-step guide to help you make the right decisions and win the beauty retailer. …

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