3 GROWTH ENGINES TO ACHIEVE PRODUCT-MARKET FIT FOR YOUR BEAUTY BRAND

There are three growth engines to realize Product-market fit, a pretty uncommon feat, for your beauty brand. However, brands can still find themselves on an exciting journey between having no product-market fit and reaching the holy grail of full product-market fit. And you know you’re closer than ever when the demand for your product exceeds …

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HOW BEAUTY BRANDS CAN USE LOYALTY REWARDS FOR GROWTH BEYOND 2023: IN-DEPTH STRATEGIC GUIDE

Your beauty brand can use beauty loyalty rewards as a strategic tool to grow your business by leaps and bounds. The beauty category differs from other CPG categories in that the absolute consumption amount per user is low, consumers buy an assortment of products from different brands, and the product needs to perform outrageously well …

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WHICH BEAUTY ACCELERATOR FITS YOUR BRAND?

Which retailer’s beauty accelerator fits your beauty brand’s custom hyper-jump opportunity? How can they help you with hyper-growth? These powerhouses are stepping up to propel beauty brands like yours into the limelight. However, the struggle is – which one to choose? Which accelerator aligns perfectly with your brand’s vision and growth stage? Should you opt …

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VIRAL MARKETING OR WORD OF MOUTH MARKETING?

“How to go viral? It’s the ultimate hyper-growth question that every beauty founder dreams of. Going viral is the pinnacle of word of mouth marketing.However, many so-called “viral” sensations are not organic but artificially inflated through tactics like seeding with millions of emails or paid support, such as digital ads. It’s essential to recognize the …

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