Two 2023 beauty trends are going to explode beyond this year. Your beauty brand can hyper-grow by either riding a category trend early or eventually winning a trend that will shape the industry for good. Remember, just because these trends are big does not mean you have to follow them; rather, never follow a trend …
You can learn from mistakes beauty founders make in this fiercely competitive, ever-evolving beauty world, to find your way out of a labyrinth of challenges & avoid failure. From a lack of focus to underestimating consumer acquisition, the journey of an indie beauty brand is studded with potential missteps. Yet, these pain points, if recognized …
Why do beauty startups fail, never take off, or never succeed? Beauty startups fail for various reasons in this highly competitive emerging beauty market, with a continuous influx of new beauty brands, amidst competition from the incumbent early-stage beauty brands. But the majority fail because they never take off or even taste success. Let’s deep …
Which retailer’s beauty accelerator fits your beauty brand’s custom hyper-jump opportunity? How can they help you with hyper-growth? These powerhouses are stepping up to propel beauty brands like yours into the limelight. However, the struggle is – which one to choose? Which accelerator aligns perfectly with your brand’s vision and growth stage? Should you opt …
Are you a beauty founder wondering how to enter & win the beauty retailers for hyper-growth and dominate your category? If yes, then this decision-making flow chart/process is for you. Going to retail is all about the correct sequence. Here’s a step-by-step guide to help you make the right decisions and win the beauty retailer. …
WINNING THE BEAUTY RETAIL MARKET: A GO TO RETAIL FLOW CHART FOR BEAUTY FOUNDERS Read More »
Hyper-Jump or hyper-growth opportunity is the first step in crafting a brand strategy for beauty brand growth. You arrive at the hyper-growth opportunity at the intersection of Jump Accelerator’s 6C analysis. In this article, we will explore how a hypothetical beauty brand like FUN SKIN can decode a hyper-jump opportunity for brand growth. TABLE OF …
HYPER-JUMP OPPORTUNITY FOR BEAUTY BRAND GROWTH-6C ANALYSIS Read More »
