Month: December 2020

WHY FEW INDIE BEAUTY BRANDS GROW BIG?

Why a few Indie beauty brands grow big but the majority don’t? Is there a method beyond product innovation that could be applied by every Indie beauty brand to increase their probability of success? I am absolutely delighted and honored to present an in-depth Q&A with two very successful beauty entrepreneurs on their method to …

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BRAND PURPOSE-WHY, WHAT AND HOW?

Leave a Comment / Jump In Love: Brand Story, Jump Pad: Brand Strategy / By Rohit Banota

What is Brand Purpose, what isn’t, how to find it, and is it important to have one? Brand Purpose could be used for your positioning especially if it is also a cause. This article covers, amongst other topics, -Definition of brand purpose-Where does purpose sit in the vision chart-Objective of brand purpose-Difference between brand purpose …

Month: December 2020

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