In this episode of Jump Series, Rohit Banota shares a 4-point checklist to develop products or pitch those products to beauty retailers along with a matrix beauty brands can use to create their custom goals and strategy for a beauty retailer.

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Timestamps and Key Insights

02:03.8-4-point checklist to pitch products to a beauty buyer

03:34.2-Product Category-Ingredients matrix to come up with a product development/pitch strategy for a retailer’s category

05:55.5-Best selling products-best selling ingredients quadrant

07:58.4-Best selling product category-new ingredients

10:10.4-New product category-best selling ingredients

12:12.0-New product category-new ingredients

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