BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG

Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profita­­­­bly and sustainably with an alternative: Brand Diffusion. What is a Typical Brand Marketing Funnel? Traditional Marketing Funnel starts broad on top with the initial goal as awareness of target …

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WHY BRAND STORY IS THE MAGIC WAND FOR HEALTH & BEAUTY CPG

Brand Success for a health and beauty CPG, in the absence of huge resources, is predicated upon a powerful brand story. The only way a brand could grow organically, profitably and sustain brand success over the long-term is by developing the highest level of emotional bonding with their consumer that delivers higher profits for assets …

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5 TYPES OF BRAND STORY AND WHY DOES HEALTH & BEAUTY CPG NEED ONE

A Brand Story is a first-hand, real or perceived, experience of the core brand promise in its entirety.  It is  a core promise brought to life, with utmost congruency, at all consumer touch points especially brand owned.  It includes the first and ultimate moments of truth for the brand cutting through the hype of storytelling via media. …

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EMOTION: THE FINAL FRONTIER FOR HEALTH & BEAUTY CPG

Learn how an emotional core promise of your health food & beauty CPG brand could help charge a premium, get you loyal and raving tribe of fans, help in growing and scaling up your brand to become a household name without investing any resources in expensive advertising.

GROW YOUR BRAND WITH TRIBES

Learn how to grow your brand by creating a close knit tribe that is much beyond a mere social media fan page, and is instrumental in creating a strong sense of connection with consumers that grows your brand healthily and profitably. A BIG WATCHOUT Please avoid typical influencers that are only motivated by money and …

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The iconic online casinos in the Canadian market

Content General information about Dome Casino Dome casino welcome bonus Advantages: A brand that has been on the market for almost 20 years. Many products, including sports betting and virtual games, are in one place English language and customer service in English The best slots from NetEnt, including many new features The interesting welcome bonus …

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13 MYTHS ABOUT BRAND STORY

Brand Story is your core emotional promise experience coherently at all consumer touchpoints. Below, I will bust a few common myths that might keep you from growing into the next phase of profitable growth. 1.Storytelling on Social Media The real magic happens behind the scenes, not on social media. Brand strategy helps you identify where …

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9 BRILLIANT CANADIAN BEAUTY STARTUP CPG BRAND STORIES

Learn how super smart Canadian beauty entrepreneurs created and built their brands with powerful brand stories without significant investment and within a few years! Studying Tier 1 Consumer Packaged Goods brands does not always help in understanding how to build great brands with limited resources. Most of those brands were built over at least 2-3 …

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