BRIEFCASE™ CONTENT MARKETING STRATEGY

BRIEFCASE™ content marketing strategy, a 5-step process, will help you design both creative and educational content for your health and beauty brand. BRIEFCASE™ content marketing strategy will also help you achieve 10X awareness and engagement via any media-owned, earned, and paid, especially online, and consequently increase traffic, sales, and loyalty on owned as well as retail channels, …

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BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG

Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profita­­­­bly and sustainably with an alternative: Brand Diffusion. What is a Typical Brand Marketing Funnel? Traditional Marketing Funnel starts broad on top with the initial goal as awareness of target …

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EMOTION: THE FINAL FRONTIER FOR HEALTH & BEAUTY CPG

Learn how an emotional core promise of your health food & beauty CPG brand could help charge a premium, get you loyal and raving tribe of fans, help in growing and scaling up your brand to become a household name without investing any resources in expensive advertising.