HOW TO BE AN ENVIED BEAUTY BRAND

Envied Beauty Brand?  An envied beauty brand is a brand owner’s love and pride and a non-brand owner’s envy. An envied brand starts its consumer love affair with love at first sight. An envied brand connects with the target audience at first sight, evoking the feeling, “this brand is for me!” Love at first sight …

HOW TO BE AN ENVIED BEAUTY BRAND Read More »

BRAND GROWTH STRATEGY

A brand’s growth strategy is divided into two consecutive phases, early growth and late growth, the second and third types of brand lifecycle strategies, right after brand launch strategy. Brand Lifecyle Curve with Growth Strategy Focus A growth strategy during the early and late growth stages of a brand’s lifecyle focuses on the strategic opportunity …

BRAND GROWTH STRATEGY Read More »

BRAND LAUNCH STRATEGY

Brand launch strategy is one of the five types of “brand lifecycle strategy,” one of the various brand strategy classes. 5 Brand Lifecycle Stages and Types of Strategy There are five stages in every brand’s lifecycle. Each stage represents a different kind of and volume of consumers, who differ in their adoption preferences, and thus …

BRAND LAUNCH STRATEGY Read More »

BRAND PURPOSE-WHY, WHAT AND HOW?

What is Brand Purpose, what isn’t, how to find it, and is it important to have one? Brand Purpose could be used for your positioning especially if it is also a cause. This article covers, amongst other topics, -Definition of brand purpose-Where does purpose sit in the vision chart-Objective of brand purpose-Difference between brand purpose …

BRAND PURPOSE-WHY, WHAT AND HOW? Read More »