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7 flaws with beauty brand referral programs

7 FLAWS: BEAUTY REFERRAL PROGRAMS

Jump Pad: Brand Strategy

BRAND LAUNCH STRATEGY

Brand launch strategy is one of the five types of "brand lifecycle strategy," one of the various brand strategy classes.5 Brand Lifecycle Stages and Types...
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WHY FEW INDIE BEAUTY BRANDS GROW BIG?

Why a few Indie beauty brands grow big but the majority don't? Is there a method beyond product innovation that could be applied by every...
Jump In Love: Brand Story

BRAND PURPOSE-WHY, WHAT AND HOW?

What is Brand Purpose, what isn't, how to find it, and is it important to have one?Brand Purpose could be used for your positioning especially...
Jump In Love: Brand Story

PRESTIGE VERSUS LUXURY BEAUTY BRANDING

Prestige and luxury beauty branding isn't the same. These terms are used interchangeably even though substantial difference exists between the two.According to Professor Bernard Dubois...
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KATE SOMERVILLE CEO AND CIRCCELL FOUNDER ON MEANING AND FUTURE OF LUXURY BEAUTY

What's the meaning and future of luxury beauty? Below is a deep-dive on the meaning and future of luxury beauty with Reuben Carranza, CEO, Kate...

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