Learn how 6 types of brand storytelling have the highest probability of going viral! No doubt, brand storytelling is the most effective form of content marketing and I have classified them into 6 different types. Viral marketing, what every brand is hoping for, by definition itself is a rarity. You are much better off working …
Learn how to grow your brand by creating a close knit tribe that is much beyond a mere social media fan page, and is instrumental in creating a strong sense of connection with consumers that grows your brand healthily and profitably. A BIG WATCHOUT Please avoid typical influencers that are only motivated by money and …
Brand Story is your core emotional promise experience coherently at all consumer touchpoints. Below, I will bust a few common myths that might keep you from growing into the next phase of profitable growth. 1.Storytelling on Social Media The real magic happens behind the scenes, not on social media. Brand strategy helps you identify where …
Learn how super smart Canadian beauty entrepreneurs created and built their brands with powerful brand stories without significant investment and within a few years! Studying Tier 1 Consumer Packaged Goods brands does not always help in understanding how to build great brands with limited resources. Most of those brands were built over at least 2-3 …
9 BRILLIANT CANADIAN BEAUTY STARTUP CPG BRAND STORIES Read More »
