Which celebrity beauty brand strategy and positioning is the most profitable and successful? Celebrity beauty brands encash fame into fortune. Fenty beauty did close to $600 million in 18 months of launch. Kylie Cosmetics was valued at $1.2 billion when Coty bought a stake in it, and KKW Beauty sold out a 20% stake to …
CELEBRITY BEAUTY BRAND FORMULA ANALYSIS AND STRATEGY RECOMMENDATIONS Read More »
Envied Beauty Brand? An envied beauty brand is a brand owner’s love and pride and a non-brand owner’s envy. An envied brand starts its consumer love affair with love at first sight. An envied brand connects with the target audience at first sight, evoking the feeling, “this brand is for me!” Love at first sight …
Clubhouse monetization has all the content creators, including those in beauty, excited in anticipation. The app introduced the tipping option for 65K users a couple of days back, but that’s just the start of the various monetization options to be rolled out by the app, as stated by the co-founder, Paul Davison, during Clubhouse Townhall. …
CLUBHOUSE MONETIZATION, BEAUTY BRANDS AND CONTENT Read More »
Clubhouse audio app has quickly permeated into the living rooms, dining rooms, and even its users’ bathrooms, with a Guinness world record attempt at simultaneous showering on February 23, 2021! A valuation of $1 billion makes it one of the latest silicon valley unicorns, with investment from venture firm Andreesen Horowitz. Mobile analyst and insight …
Brand launch strategy is one of the five types of “brand lifecycle strategy,” one of the various brand strategy classes. 5 Brand Lifecycle Stages and Types of Strategy There are five stages in every brand’s lifecycle. Each stage represents a different kind of and volume of consumers, who differ in their adoption preferences, and thus …
Why a few Indie beauty brands grow big but the majority don’t? Is there a method beyond product innovation that could be applied by every Indie beauty brand to increase their probability of success? I am absolutely delighted and honored to present an in-depth Q&A with two very successful beauty entrepreneurs on their method to …
What is Brand Purpose, what isn’t, how to find it, and is it important to have one? Brand Purpose could be used for your positioning especially if it is also a cause. This article covers, amongst other topics, -Definition of brand purpose-Where does purpose sit in the vision chart-Objective of brand purpose-Difference between brand purpose …
Prestige and luxury beauty branding isn’t the same. These terms are used interchangeably even though substantial difference exists between the two. According to Professor Bernard Dubois and Sandor Czellar’s published paper in 2002 on luxury brands vs prestige brands, “Prestige is based on unique human accomplishment inherent to the brand whereas luxury refers to the …
What’s the meaning and future of luxury beauty? Below is a deep-dive on the meaning and future of luxury beauty with Reuben Carranza, CEO, Kate Sommerville-an iconic luxury beauty, skincare brand, sold across the most prestigious retailers and clinics across countries as well as DTC, and with Maya Crothers, Founder, Circcell-a luxury beauty, skincare brand, …
KATE SOMERVILLE CEO AND CIRCCELL FOUNDER ON MEANING AND FUTURE OF LUXURY BEAUTY Read More »
Future of beauty retail is omnichannel, especially for those beauty brands, with most sales happening at brick and mortar stores before covid-19. Brands need to align their post-covid strategy with the future of beauty retail to leverage this opportunity to grow and profit. According to Mckinsey, 85% of beauty sales happened at brick and mortar pre-covid, …
