Brand Positioning, like the term states, is occupying a vacant, perceptual space in the minds of willing and able target consumer. Why Brand Positioning? A branded business needs to deliver the core promise to its target consumer with utmost coherence at every touchpoint. Brand Positioning serves as a guide for communicating the brand to its target …
Premium Pricing is the biggest driver of a brand’s long-term profitability followed by cost reduction and then by volume increase. Profit Impact Of Premium Pricing Vs Cost Vs Volume As shown in the chart above, a 1% change in Price creates a change in operating profit of 11.1% . 1% change in Variable Cost creates a …
Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profitably and sustainably with an alternative: Brand Diffusion. What is a Typical Brand Marketing Funnel? Traditional Marketing Funnel starts broad on top with the initial goal as awareness of target …
BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG Read More »
Brand Success for a health and beauty CPG, in the absence of huge resources, is predicated upon a powerful brand story. The only way a brand could grow organically, profitably and sustain brand success over the long-term is by developing the highest level of emotional bonding with their consumer that delivers higher profits for assets …
WHY BRAND STORY IS THE MAGIC WAND FOR HEALTH & BEAUTY CPG Read More »
A Brand Story is a first-hand, real or perceived, experience of the core brand promise in its entirety. It is a core promise brought to life, with utmost congruency, at all consumer touch points especially brand owned. It includes the first and ultimate moments of truth for the brand cutting through the hype of storytelling via media. …
5 TYPES OF BRAND STORY AND WHY DOES HEALTH & BEAUTY CPG NEED ONE Read More »
Learn how an emotional core promise of your health food & beauty CPG brand could help charge a premium, get you loyal and raving tribe of fans, help in growing and scaling up your brand to become a household name without investing any resources in expensive advertising.
Learn how 6 types of brand storytelling have the highest probability of going viral! No doubt, brand storytelling is the most effective form of content marketing and I have classified them into 6 different types. Viral marketing, what every brand is hoping for, by definition itself is a rarity. You are much better off working …
Learn how to grow your brand by creating a close knit tribe that is much beyond a mere social media fan page, and is instrumental in creating a strong sense of connection with consumers that grows your brand healthily and profitably. A BIG WATCHOUT Please avoid typical influencers that are only motivated by money and …
Brand Story is your core emotional promise experience coherently at all consumer touchpoints. Below, I will bust a few common myths that might keep you from growing into the next phase of profitable growth. 1.Storytelling on Social Media The real magic happens behind the scenes, not on social media. Brand strategy helps you identify where …
Learn how super smart Canadian beauty entrepreneurs created and built their brands with powerful brand stories without significant investment and within a few years! Studying Tier 1 Consumer Packaged Goods brands does not always help in understanding how to build great brands with limited resources. Most of those brands were built over at least 2-3 …
9 BRILLIANT CANADIAN BEAUTY STARTUP CPG BRAND STORIES Read More »
