Learn how to design a post-COVID strategy for your beauty brand and win the future beyond winning during pandemic crisis. Whether blue ocean or not, a strategy is about winning and continue winning, well into the future, in a particular environment. This definition holds more truth than ever, at this time, since nobody knows for …
Learn about marketing beauty during the pandemic crisis imposed by COVID-19. I have prepared a comprehensive report using an exhaustive consumer survey of 40 respondents and interviews with 10 beauty founders, to help beauty brands navigate through these tough times successfully. The below report covers, amongst other topics, 1. Segmentation of consumers based on their …
HOW TO MARKET BEAUTY BRANDS DURING THE PANDEMIC CRISIS? Read More »
We are Wild recreation skincare is a perfect example of an Indie beauty brand that got the brand story fundamentals right, and success with raving fans and retailers is a testament to that! We are Wild is the first all-solid skincare system designed for everyday recreation. “Because active skin demands solid performance.” Sally Kim, the …
WE ARE WILD RECREATION SKIN CARE FOUNDER SHARES HER INSIGHTS AND STORY Read More »
Jennifer Harper, the founder of an Indie Beauty Brand, Cheekbone Beauty, has been making a name for herself in the beauty industry for a number of years but has quickly gained popularity after being on the hit CBC show, Dragons Den. Cheekbone Beauty is an Indigenous-owned and founded, digitally-native, Canadian cosmetics company established in 2016 …
CHEEKBONE BEAUTY FOUNDER JENNIFER HARPER SHARES HER INSIGHTS AND STORY Read More »
Learn the AIM BIG™ Creative Advertising and Content model for designing and executing creative content and advertising campaigns to 10X your marketing ROI and cement your place in the minds and hearts of consumers. Please note: This model is for creating a content campaign and can be promoted with or without paid advertising. AIM BIG™ creative advertising …
BRIEFCASE™ content marketing strategy, a 5-step process, will help you design both creative and educational content for your health and beauty brand. BRIEFCASE™ content marketing strategy will also help you achieve 10X awareness and engagement via any media-owned, earned, and paid, especially online, and consequently increase traffic, sales, and loyalty on owned as well as retail channels, …
Learn how to create an Innovation Strategy for your health and beauty CPG craft or disruptive brand and win over the market without spending heavily on promotion? Innovation Strategy is a well-designed factory to identify and screen opportunities, across categories and varying timelines, allocate budgets, develop new products, launch and measure progress to achieve strategic brand …
Brand Positioning, like the term states, is occupying a vacant, perceptual space in the minds of willing and able target consumer. Why Brand Positioning? A branded business needs to deliver the core promise to its target consumer with utmost coherence at every touchpoint. Brand Positioning serves as a guide for communicating the brand to its target …
Premium Pricing is the biggest driver of a brand’s long-term profitability followed by cost reduction and then by volume increase. Profit Impact Of Premium Pricing Vs Cost Vs Volume As shown in the chart above, a 1% change in Price creates a change in operating profit of 11.1% . 1% change in Variable Cost creates a …
Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profitably and sustainably with an alternative: Brand Diffusion. What is a Typical Brand Marketing Funnel? Traditional Marketing Funnel starts broad on top with the initial goal as awareness of target …
BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG Read More »
