Prestige and luxury beauty branding isn’t the same. These terms are used interchangeably even though substantial difference exists between the two. According to Professor Bernard Dubois and Sandor Czellar’s published paper in 2002 on luxury brands vs prestige brands, “Prestige is based on unique human accomplishment inherent to the brand whereas luxury refers to the …
What’s the meaning and future of luxury beauty? Below is a deep-dive on the meaning and future of luxury beauty with Reuben Carranza, CEO, Kate Sommerville-an iconic luxury beauty, skincare brand, sold across the most prestigious retailers and clinics across countries as well as DTC, and with Maya Crothers, Founder, Circcell-a luxury beauty, skincare brand, …
KATE SOMERVILLE CEO AND CIRCCELL FOUNDER ON MEANING AND FUTURE OF LUXURY BEAUTY Read More »
Future of beauty retail is omnichannel, especially for those beauty brands, with most sales happening at brick and mortar stores before covid-19. Brands need to align their post-covid strategy with the future of beauty retail to leverage this opportunity to grow and profit. According to Mckinsey, 85% of beauty sales happened at brick and mortar pre-covid, …
3 beauty leaders get candid on the meaning and the future of clean beauty, something you could factor in your innovation strategy and brand story. Below is an in-depth Q&A with Jodie Pappas: Founder, Clean Kiss Lifestyle-Clean at First Sight Skin Care, Emmanuel Rey: Founder, YUNI Beauty-Mindful Beauty for an Active Life, and Scott Kestenbaum: …
3 BEAUTY LEADERS GET CANDID ON THE MEANING AND FUTURE OF CLEAN BEAUTY Read More »
Design Post-Covid strategy for your beauty brand in 10 steps by first studying how consumer behavior has changed during COVID and projecting the evolution of these behaviors post-COVID along with the resultant consumption for your category and brand. In the previous article, we focused on the first 4 steps of the 10 steps to Post-COVID strategy, …
10 STEPS TO POST-COVID STRATEGY FOR BEAUTY BRAND Read More »
3 makeup brand founders reveal their covid focus as well as post-covid opportunity and plans. Below is an in-depth Q&A with Manna Kadar-founder, Manna Kadar Beauty, Heather Fink-founder, The Sexiest Beauty and Ravit Darougar-founder, 4 Ever Magic Cosmetics on how they adapted to COVID and their focus going forward. 1. What was the biggest impact …
3 MAKEUP FOUNDERS REVEAL THEIR INTERESTING COVID FOCUS Read More »
Intrigued by women-owned, CBD-based skincare brands, their struggles, marketing challenges, and the driving force behind their ventures, here is an in-depth conversation with two such women founders. Janet Schriever, founder of Code of Harmony and Mandy Lile, founder of Potency 710, open up about their ventures, motivations, challenges, and the road ahead. Q1. Why did …
MEET THE FOUNDERS OF WOMEN-OWNED CBD-BASED SKINCARE BRANDS Read More »
Learn how to design a post-COVID strategy for your beauty brand and win the future beyond winning during pandemic crisis. Whether blue ocean or not, a strategy is about winning and continue winning, well into the future, in a particular environment. This definition holds more truth than ever, at this time, since nobody knows for …
Learn about marketing beauty during the pandemic crisis imposed by COVID-19. I have prepared a comprehensive report using an exhaustive consumer survey of 40 respondents and interviews with 10 beauty founders, to help beauty brands navigate through these tough times successfully. The below report covers, amongst other topics, 1. Segmentation of consumers based on their …
HOW TO MARKET BEAUTY BRANDS DURING THE PANDEMIC CRISIS? Read More »
We are Wild recreation skincare is a perfect example of an Indie beauty brand that got the brand story fundamentals right, and success with raving fans and retailers is a testament to that! We are Wild is the first all-solid skincare system designed for everyday recreation. “Because active skin demands solid performance.” Sally Kim, the …
WE ARE WILD RECREATION SKIN CARE FOUNDER SHARES HER INSIGHTS AND STORY Read More »
