In recent years, venture capital funding has experienced significant growth and expansion. However, funding for women founders has yet to witness the same level of progress. Shockingly, in 2022, ventures established solely by women received a mere 2.1% of the total investment amongst venture-funded startups in the United States. Nonetheless, focusing solely on this number …
Your beauty brand can use beauty loyalty rewards as a strategic tool to grow your business by leaps and bounds. The beauty category differs from other CPG categories in that the absolute consumption amount per user is low, consumers buy an assortment of products from different brands, and the product needs to perform outrageously well …
Two 2023 beauty trends are going to explode beyond this year. Your beauty brand can hyper-grow by either riding a category trend early or eventually winning a trend that will shape the industry for good. Remember, just because these trends are big does not mean you have to follow them; rather, never follow a trend …
Why do beauty startups fail, never take off, or never succeed? Beauty startups fail for various reasons in this highly competitive emerging beauty market, with a continuous influx of new beauty brands, amidst competition from the incumbent early-stage beauty brands. But the majority fail because they never take off or even taste success. Let’s deep …
Which retailer’s beauty accelerator fits your beauty brand’s custom jump opportunity? How can they help you with hyper-growth? These powerhouses are stepping up to propel beauty brands like yours into the limelight. However, the struggle is – which one to choose? Which accelerator aligns perfectly with your brand and growth stage? Should you opt for …
Are you a beauty founder wondering how to enter & win the beauty retailers for hyper-growth and dominate your category? If yes, then this decision-making flow chart/process is for you. Going to retail is all about the correct sequence. Here’s a step-by-step guide to help you make the right decisions and win the beauty retailer. …
WINNING THE BEAUTY RETAIL MARKET: A GO TO RETAIL FLOW CHART FOR BEAUTY FOUNDERS Read More »
