On the innovation spectrum, there are three types of innovation for beauty brands, three stopovers from left to right. -Either you claim to offer higher quality but provide the exact solution to the same problem as other beauty brands -You offer a new solution to the same problem solved by other beauty brands -You solve …
HOW INNOVATIVE IS YOUR BEAUTY BRAND-3 TYPES OF INNOVATION Read More »
Before I share the five ways to improve cash flow for your beauty brand, here’s something for you: Cash is the fuel, and profit is the ultimate goal for a venture. What is Cash? Revenue is cool, profit is the goal and cash is the fuel! Cash is the real or virtual money available at any point in time to make …
Winning the Professional Beauty Channel can be a dream come true for your beauty brand. Every beauty innovation’s success is probabilistic, meaning there are no guarantees for eventual success. A booming beauty brand has to win the early adopters, late adopters and mainstream consumers, have a viable business model and funnel, be on top of …
Here are 7 strategic ways of increasing your beauty brand’s revenues and profitability without breaking the bank or being subject to the vagaries of 3rd party media and channels. Times are tough; social media has become very expensive as algorithms change. In today’s tough climate, beauty brands need multiple strategic ways of increasing sales and …
Beauty Brands: 7 Strategic Ways to Up Profits in Tough Times of 2024 Read More »
Entrepreneurship is a game of probabilities and it’s better to learn from other beauty founder’s mistakes and avoid the cost & time of making those mistakes yourself, that are likely to lead you to failure. I will dissect the top 8 mistakes that indie beauty brand founders often make. Let’s dive in! Table Of Contents …
Your product introduction strategy for a beauty retailer is most likely to succeed if you follow a specific checklist and empathize with the buyer. 1.The product development/pitch has to align with your goal for the retailer, and that also depends on your place within the retailer’s category, meaning Are you an existing brand?-a Top 20% …
PRODUCT DEVELOPMENT/PITCH STRATEGY FOR SPECIALTY BEAUTY RETAILERS Read More »
