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Rohit Banota

9 traits of successful beauty founders blog

9 TRAITS OF SUCCESSFUL BEAUTY FOUNDERS

Let’s define a “successful beauty founder” first before I speak about the nine traits, and later, do read the 8 mistakes that beauty founders make: -Someone whose brand is “Talk of the Town” with a cult following(brand) and over mid 7-8 figures in revenue at the least, above average profitability and has intentionally kept the …

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ELF COSMETICS TURNAROUND STRATEGY TO BILLION DOLLARS

INSIDE ELF BEAUTY’S BILLION DOLLAR COMEBACK

Before I get to Elf Cosmetics’ phenomenally successful turnaround strategy, which has delivered a higher speed of growth compared to pre-decline years, here’s a bit of where ELF COSMETICS is and where it was before the turnaround. In April ’24, e.l.f. Beauty investors faced a significant downturn due to worries sparked by Ulta Beauty’s unfavourable …

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eight indicators of high value problem for beauty brands

8 INDICATORS OF A HIGH-VALUE PROBLEM

The most critical decision determining the probability and extent of your venture’s success is the problem you are solving for the end consumer. 2 Mistakes with choosing a problem 1. No competition? And what’s your insight? -No competition implies that the consumer doesn’t want a solution, is unaware of the problem, or is not a …

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8 survey sins by beauty brands

8 SURVEY MISTAKES BY BEAUTY BRANDS

There are 8 survey mistakes by beauty brands that are critical. Consumer surveys are an excellent tool for understanding your beauty brand’s consumers’ needs, behaviours, and preferences. Still, many beauty brands don’t do them right, so their usefulness varies from nothing to some good information. 8 Critical Survey Mistakes By Beauty Brands Here are eight mistakes plaguing your …

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HOW CAN OLAPLEX TURNAROUND?

How can Olaplex turnaround and what are the odds? In a Harvard Business Review study, 67% of the brands that endured prolonged periods of sluggish growth or decline, ultimately faced the fate of bankruptcy, privatization, or acquisition. On Thursday, May 2nd, Olaplex shares surged following the cosmetics company’s announcement of sales exceeding expectations in the first …

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WHY MINIMUM VIABLE PRODUCT DOESN’T WORK IN BEAUTY

Minimum viable product in beauty is likely a bad idea. MVP is an approach popularized by The Lean Startup Process. MVP helps you validate your assumptions with minimal resource investment and could promise venture attractiveness for founders and investors. However, it’s fraught with its shortcomings, esp. for beauty brands, that could lead to  1. False …

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HOW YOUR BEAUTY BRAND’S TARGET CONSUMER-INFLUENCER EVOLVE ON THE GROWTH CURVE

Based on adoption readiness, your beauty brand’s target consumer & influencer evolve with the growth  stage. So does the best modes of influence and how you influence. Beauty Brand Consumer-Influencer Evolution Curve Stage 1 Consumers: Trendsetters Trendsetters- If you’re targeting trendsetters within a community, which is usually when you’re just starting, then the experts, the …

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3 types of innovation in beauty

HOW INNOVATIVE IS YOUR BEAUTY BRAND-3 TYPES OF INNOVATION

On the innovation spectrum, there are three types of innovation for beauty brands, three stopovers from left to right. -Either you claim to offer higher quality but provide the exact solution to the same problem as other beauty brands -You offer a new solution to the same problem solved by other beauty brands -You solve …

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