Rohit Banota, Author at Jump Accelerator

A full article on winning the beauty retailer flow chart

WINNING THE BEAUTY RETAIL MARKET: A GO TO RETAIL FLOW CHART FOR BEAUTY FOUNDERS

Leave a Comment / Jump Market-Retail, VCs, Influencers / By Rohit Banota

Are you a beauty founder wondering how to enter & win the beauty retailers for hyper-growth and dominate your category? If yes, then this decision-making flow chart/process is for you. Going to retail is all about the correct sequence. Here’s a step-by-step guide to help you make the right decisions and win the beauty retailer. …

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HYPER-JUMP OPPORTUNITY FOR BEAUTY BRAND GROWTH-6C ANALYSIS

Leave a Comment / Jump Pad: Brand Strategy / By Rohit Banota

Hyper-Jump or hyper-growth opportunity is the first step in crafting a brand strategy for beauty brand growth. You arrive at the hyper-growth opportunity at the intersection of Jump Accelerator’s 6C analysis. In this article, we will explore how a hypothetical beauty brand like FUN SKIN can decode a hyper-jump opportunity for brand growth. TABLE OF …

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VIRAL MARKETING OR WORD OF MOUTH MARKETING?

Leave a Comment / JumpStart Tribe-Tribe Strategy / By Rohit Banota

“How to go viral? It’s the ultimate hyper-growth question that every beauty founder dreams of. Going viral is the pinnacle of word of mouth marketing.However, many so-called “viral” sensations are not organic but artificially inflated through tactics like seeding with millions of emails or paid support, such as digital ads. It’s essential to recognize the …

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48 VC FIRMS funding female founders of beauty brands

HOW 48 FEMALE-FOCUSED VENTURE CAPITAL FIRMS FUND BEAUTY BRANDS

Leave a Comment / Featured / By Rohit Banota

There has been a great skew against funding for female founders, co-relating with the huge gap between female-founded companies and their male counterparts However, a recent report from Pitchbook indicates that that may be slowly changing. Pitchbook reports that during the first three quarters of 2021, female founders in the tech market gained over $30 …

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CELEBRITY BEAUTY BRAND FORMULA ANALYSIS AND STRATEGY RECOMMENDATIONS

Leave a Comment / Featured, Jump Pad: Brand Strategy / By Rohit Banota

Which celebrity beauty brand strategy and positioning is the most profitable and successful? Celebrity beauty brands encash fame into fortune. Fenty beauty did close to $600 million in 18 months of launch. Kylie Cosmetics was valued at $1.2 billion when Coty bought a stake in it, and KKW Beauty sold out a 20% stake to …

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HOW TO BE AN ENVIED BEAUTY BRAND

Leave a Comment / Jump In Love: Brand Story, Jump Pad: Brand Strategy / By Rohit Banota

Envied Beauty Brand? An envied beauty brand is a brand owner’s love and pride and a non-brand owner’s envy. An envied brand starts its consumer love affair with love at first sight. An envied brand connects with the target audience at first sight, evoking the feeling, “this brand is for me!” Love at first sight …

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CLUBHOUSE MONETIZATION, BEAUTY BRANDS AND CONTENT

Leave a Comment / Featured, Jump Pad: Brand Strategy / By Rohit Banota

Clubhouse monetization has all the content creators, including those in beauty, excited in anticipation. The app introduced the tipping option for 65K users a couple of days back, but that’s just the start of the various monetization options to be rolled out by the app, as stated by the co-founder, Paul Davison, during Clubhouse Townhall. …

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CLUBSHOUSE-PRODUCT, BRANDS AND MONETIZATION

Leave a Comment / Featured, Jump In Love: Brand Story, Jump Pad: Brand Strategy / By Rohit Banota

Clubhouse audio app has quickly permeated into the living rooms, dining rooms, and even its users’ bathrooms, with a Guinness world record attempt at simultaneous showering on February 23, 2021! A valuation of $1 billion makes it one of the latest silicon valley unicorns, with investment from venture firm Andreesen Horowitz. Mobile analyst and insight …

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BRAND GROWTH STRATEGY

Leave a Comment / Jump Pad: Brand Strategy / By Rohit Banota

A brand’s growth strategy is divided into two consecutive phases, early growth and late growth, the second and third types of brand lifecycle strategies, right after brand launch strategy. Brand Lifecyle Curve with Growth Strategy Focus A growth strategy during the early and late growth stages of a brand’s lifecyle focuses on the strategic opportunity …

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BRAND LAUNCH STRATEGY

Leave a Comment / Jump Pad: Brand Strategy / By Rohit Banota

Brand launch strategy is one of the five types of “brand lifecycle strategy,” one of the various brand strategy classes. 5 Brand Lifecycle Stages and Types of Strategy There are five stages in every brand’s lifecycle. Each stage represents a different kind of and volume of consumers, who differ in their adoption preferences, and thus …

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Rohit Banota

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