Rohit Banota, Author at Jump Accelerator

MEET THE FOUNDERS OF WOMEN-OWNED CBD-BASED SKINCARE BRANDS

Intrigued by women-owned, CBD-based skincare brands, their struggles, marketing challenges, and the driving force behind their ventures, here is an in-depth conversation with two such women founders. Janet Schriever, founder of Code of Harmony and Mandy Lile, founder of Potency 710, open up about their ventures, motivations, challenges, and the road ahead. Q1. Why did …

MEET THE FOUNDERS OF WOMEN-OWNED CBD-BASED SKINCARE BRANDS Read More »

POST COVID STRATEGY FOR BEAUTY BRANDS

Learn how to design a post-COVID strategy for your beauty brand and win the future beyond winning during pandemic crisis. Whether blue ocean or not, a strategy is about winning and continue winning, well into the future, in a particular environment. This definition holds more truth than ever, at this time, since nobody knows for …

POST COVID STRATEGY FOR BEAUTY BRANDS Read More »

HOW TO MARKET BEAUTY BRANDS DURING THE PANDEMIC CRISIS?

Leave a Comment / Covid, Jump Pad: Brand Strategy / By Rohit Banota

Learn about marketing beauty during the pandemic crisis imposed by COVID-19. I have prepared a comprehensive report using an exhaustive consumer survey of 40 respondents and interviews with 10 beauty founders, to help beauty brands navigate through these tough times successfully. The below report covers, amongst other topics, 1. Segmentation of consumers based on their …

HOW TO MARKET BEAUTY BRANDS DURING THE PANDEMIC CRISIS? Read More »

WE ARE WILD RECREATION SKIN CARE FOUNDER SHARES HER INSIGHTS AND STORY

Leave a Comment / Featured, Jump In Love: Brand Story / By Rohit Banota

We are Wild recreation skincare is a perfect example of an Indie beauty brand that got the brand story fundamentals right, and success with raving fans and retailers is a testament to that! We are Wild is the first all-solid skincare system designed for everyday recreation. “Because active skin demands solid performance.” Sally Kim, the …

WE ARE WILD RECREATION SKIN CARE FOUNDER SHARES HER INSIGHTS AND STORY Read More »

CHEEKBONE BEAUTY FOUNDER JENNIFER HARPER SHARES HER INSIGHTS AND STORY

Leave a Comment / Featured, Jump In Love: Brand Story / By Rohit Banota

Jennifer Harper, the founder of an Indie Beauty Brand, Cheekbone Beauty, has been making a name for herself in the beauty industry for a number of years but has quickly gained popularity after being on the hit CBC show, Dragons Den. Cheekbone Beauty is an Indigenous-owned and founded, digitally-native, Canadian cosmetics company established in 2016 …

CHEEKBONE BEAUTY FOUNDER JENNIFER HARPER SHARES HER INSIGHTS AND STORY Read More »

AIM BIG™ CREATIVE ADVERTISING AND CONTENT MODEL

Leave a Comment / Jump In Love: Brand Story, Jump Pad: Brand Strategy / By Rohit Banota

Learn the AIM BIG™ Creative Advertising and Content model for designing and executing creative content and advertising campaigns to 10X your marketing ROI and cement your place in the minds and hearts of consumers. Please note: This model is for creating a content campaign and can be promoted with or without paid advertising. AIM BIG™ creative advertising …

AIM BIG™ CREATIVE ADVERTISING AND CONTENT MODEL Read More »

Rohit Banota