Rohit Banota

Learn the AIM BIG™ Creative Advertising and Content model for designing and executing creative content and advertising campaigns to 10X your marketing ROI and cement your place in the minds and hearts of consumers. Please note: This model is for creating a content campaign and can be promoted with or without paid advertising. AIM BIG™ creative advertising …

AIM BIG™ CREATIVE ADVERTISING AND CONTENT MODEL Read More »

BRIEFCASE™ content marketing strategy, a 5-step process, will help you design both creative and educational content for your health and beauty brand. BRIEFCASE™ content marketing strategy will also help you achieve 10X awareness and engagement via any media-owned, earned, and paid, especially online, and consequently increase traffic, sales, and loyalty on owned as well as retail channels, …

BRIEFCASE™ CONTENT MARKETING STRATEGY Read More »

Brand Positioning, like the term states, is occupying a vacant, perceptual space in the minds of willing and able target consumer. Why Brand Positioning? A branded business needs to deliver the core promise to its target consumer with utmost coherence at every touchpoint. Brand Positioning serves as a guide for communicating the brand to its target …

BRAND POSITIONING: HEALTH & BEAUTY CPG Read More »

Premium Pricing is the biggest driver of a brand’s long-term profitability followed by cost reduction and then by volume increase. Profit Impact Of Premium Pricing Vs Cost Vs Volume  As shown in the chart above, a 1% change in Price creates a change in operating profit of 11.1% . 1% change in Variable Cost creates a …

HOW TO PREMIUM PRICE YOUR BRAND FOR SUCCESS Read More »

Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profita­­­­bly and sustainably with an alternative: Brand Diffusion. What is a Typical Brand Marketing Funnel? Traditional Marketing Funnel starts broad on top with the initial goal as awareness of target …

BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG Read More »

Learn how an emotional core promise of your health food & beauty CPG brand could help charge a premium, get you loyal and raving tribe of fans, help in growing and scaling up your brand to become a household name without investing any resources in expensive advertising.