There are 8 survey mistakes by beauty brands that are critical. Consumer surveys are an excellent tool for understanding your beauty brand’s consumers’ needs, behaviours, and preferences. Still, many beauty brands don’t do them right, so their usefulness varies from nothing to some good information. 8 Critical Survey Mistakes By Beauty Brands Here are eight mistakes plaguing your …
How can Olaplex turnaround and what are the odds? In a Harvard Business Review study, 67% of the brands that endured prolonged periods of sluggish growth or decline, ultimately faced the fate of bankruptcy, privatization, or acquisition. On Thursday, May 2nd, Olaplex shares surged following the cosmetics company’s announcement of sales exceeding expectations in the first …
Minimum viable product in beauty is likely a bad idea. MVP is an approach popularized by The Lean Startup Process. MVP helps you validate your assumptions with minimal resource investment and could promise venture attractiveness for founders and investors. However, it’s fraught with its shortcomings, esp. for beauty brands, that could lead to 1. False …
WHY MINIMUM VIABLE PRODUCT DOESN’T WORK IN BEAUTY Read More »
Based on adoption readiness, your beauty brand’s target consumer & influencer evolve with the growth stage. So does the best modes of influence and how you influence. Beauty Brand Consumer-Influencer Evolution Curve Stage 1 Consumers: Trendsetters Trendsetters- If you’re targeting trendsetters within a community, which is usually when you’re just starting, then the experts, the …
HOW YOUR BEAUTY BRAND’S TARGET CONSUMER-INFLUENCER EVOLVE ON THE GROWTH CURVE Read More »
On the innovation spectrum, there are three types of innovation for beauty brands, three stopovers from left to right. -Either you claim to offer higher quality but provide the exact solution to the same problem as other beauty brands -You offer a new solution to the same problem solved by other beauty brands -You solve …
HOW INNOVATIVE IS YOUR BEAUTY BRAND-3 TYPES OF INNOVATION Read More »
Before I share the five ways to improve cash flow for your beauty brand, here’s something for you: Cash is the fuel, and profit is the ultimate goal for a venture. What is Cash? Revenue is cool, profit is the goal and cash is the fuel! Cash is the real or virtual money available at any point in time to make …
