In this beauty investor Q&A feature, Deborah Benton, Founder & General Partner of Willow Growth Partners, discusses the role of the first institutional investor, the types of investors who will make in beauty and wellness, and what you need to succeed as a founder! Before investing, Deborah was President and COO at Nasty Gal and …

BEAUTY INVESTOR Q&A: DEBORAH BENTON, FOUNDER & MANAGING PARTNER, WILLOW GROWTH PARTNERS Read More »

In this beauty investor Q&A feature, Odile Roujol, founder of Fab Co-Creation Studio Ventures, discusses the challenges of seed-stage funding, the evolving role of AI, and key trends shaping the future of beauty and wellness. She shares insights on what drives successful founders and the critical support needed for early-stage ventures. Investor: FAB Co-Creation Studio …

BEAUTY INVESTOR Q&A: ODILE ROUJOL, FOUNDER, FAB CO-CREATION STUDIO VENTURES Read More »

Securing meetings with the right fit investors is pivotal for an indie beauty startup looking to fundraise. While Jumpurse streamlines the process of connecting & pitching to investors, you need to be strategic about getting on their radar. Here are six effective ways to book investor meetings using Jumpurse: Here are the 6 Proven Strategies …

6 PROVEN STRATEGIES TO BOOK INVESTOR MEETINGS Read More »

A beauty brand turnaround strategy? Who needs it? Your beauty brand will likely need a turnaround strategy during its lifecycle. SALES DECLINE CHART 1-When Growth Stalls Sales growth is not an accident and needs deliberate fueling. An in-depth study of 500 major US global companies showed that, during their lifecycle, 87% experienced a stall in …

BEAUTY BRAND TURNAROUND STRATEGY Read More »

Let’s define a “successful beauty founder” first before I speak about the nine traits, and later, do read the 8 mistakes that beauty founders make: -Someone whose brand is “Talk of the Town” with a cult following(brand) and over mid 7-8 figures in revenue at the least, above average profitability and has intentionally kept the …

9 TRAITS OF SUCCESSFUL BEAUTY FOUNDERS Read More »

Before I get to Elf Cosmetics’ phenomenally successful turnaround strategy, which has delivered a higher speed of growth compared to pre-decline years, here’s a bit of where ELF COSMETICS is and where it was before the turnaround. In April ’24, e.l.f. Beauty investors faced a significant downturn due to worries sparked by Ulta Beauty’s unfavourable …

INSIDE ELF BEAUTY’S BILLION DOLLAR COMEBACK Read More »

The most critical decision determining the probability and extent of your venture’s success is the problem you are solving for the end consumer. 2 Mistakes with choosing a problem 1. No competition? And what’s your insight? -No competition implies that the consumer doesn’t want a solution, is unaware of the problem, or is not a …

8 INDICATORS OF A HIGH-VALUE PROBLEM Read More »

Youthforia, I know you’ll do the right thing! The issue has more to do with purpose than strategy. Before I lay out my recommendations for Youthforia on managing the inclusivity crisis for a win-win outcome for all, I want to preface with an open letter to Fiona Chan, the founder of Youthforia.  Let’s all pick each …

YOUTHFORIA, DO THE RIGHT THING Read More »

Before we get to the seven problems with your beauty brand’s referral program, I want to offer you a few quotes, -From the one and only, “Ask and you shall receive.” & then, -“There’s a better way to ask,” used by Typeform But don’t worry too much about good manners, as in -“You forgot to …

7 FLAWS: BEAUTY REFERRAL PROGRAMS Read More »

There are 8 survey mistakes by beauty brands that are critical. Consumer surveys are an excellent tool for understanding your beauty brand’s consumers’ needs, behaviours, and preferences. Still, many beauty brands don’t do them right, so their usefulness varies from nothing to some good information. 8 Critical Survey Mistakes By Beauty Brands Here are eight mistakes plaguing your …

8 SURVEY MISTAKES BY BEAUTY BRANDS Read More »