WE ARE WILD RECREATION SKIN CARE FOUNDER SHARES HER INSIGHTS AND STORY

We are Wild recreation skincare is a perfect example of an Indie beauty brand that got the brand story fundamentals right, and success with raving fans and retailers is a testament to that! We are Wild is the first all-solid skincare system designed for everyday recreation. “Because active skin demands solid performance.” Sally Kim, the …

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CHEEKBONE BEAUTY FOUNDER JENNIFER HARPER SHARES HER INSIGHTS AND STORY

Jennifer Harper, the founder of an Indie Beauty Brand, Cheekbone Beauty, has been making a name for herself in the beauty industry for a number of years but has quickly gained popularity after being on the hit CBC show, Dragons Den.  Cheekbone Beauty is an Indigenous-owned and founded, digitally-native, Canadian cosmetics company established in 2016 …

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BRIEFCASE™ CONTENT MARKETING STRATEGY

BRIEFCASE™ content marketing strategy, a 5-step process, will help you design both creative and educational content for your health and beauty brand. BRIEFCASE™ content marketing strategy will also help you achieve 10X awareness and engagement via any media-owned, earned, and paid, especially online, and consequently increase traffic, sales, and loyalty on owned as well as retail channels, …

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BRAND DIFFUSION & NOT MARKETING FUNNEL FOR HABA CPG

Marketing Funnel is still relevant but the connected world offers an unprecedented opportunity to craft and disruptor brands, especially within consumer packaged goods, to grow profita­­­­bly and sustainably with an alternative: Brand Diffusion. What is a Typical Brand Marketing Funnel? Traditional Marketing Funnel starts broad on top with the initial goal as awareness of target …

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