Rohit Banota, Author at Jump Accelerator

HOW YOUR BEAUTY BRAND’S TARGET CONSUMER-INFLUENCER EVOLVE ON THE GROWTH CURVE

Leave a Comment / Jump Pad: Brand Strategy / By Rohit Banota

Based on adoption readiness, your beauty brand’s target consumer & influencer evolve with the growth stage. So does the best modes of influence and how you influence. Beauty Brand Consumer-Influencer Evolution Curve Stage 1 Consumers: Trendsetters Trendsetters- If you’re targeting trendsetters within a community, which is usually when you’re just starting, then the experts, the …

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HOW INNOVATIVE IS YOUR BEAUTY BRAND-3 TYPES OF INNOVATION

Leave a Comment / Innovation / By Rohit Banota

On the innovation spectrum, there are three types of innovation for beauty brands, three stopovers from left to right. -Either you claim to offer higher quality but provide the exact solution to the same problem as other beauty brands -You offer a new solution to the same problem solved by other beauty brands -You solve …

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5 WAYS TO IMPROVE CASH FLOW FOR BEAUTY BRANDS

Leave a Comment / Jump Market-Retail, VCs, Influencers / By Rohit Banota

Before I share the five ways to improve cash flow for your beauty brand, here’s something for you: Cash is the fuel, and profit is the ultimate goal for a venture. What is Cash? Revenue is cool, profit is the goal and cash is the fuel! Cash is the real or virtual money available at any point in time to make …

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HOW TO WIN PRO BEAUTY CHANNEL IN 2024

Leave a Comment / JumpStart Tribe-Tribe Strategy / By Rohit Banota

Winning the Professional Beauty Channel can be a dream come true for your beauty brand. Every beauty innovation’s success is probabilistic, meaning there are no guarantees for eventual success. A booming beauty brand has to win the early adopters, late adopters and mainstream consumers, have a viable business model and funnel, be on top of …

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Beauty Brands: 7 Strategic Ways to Up Profits in Tough Times of 2024

Leave a Comment / JumpStart Tribe-Tribe Strategy / By Rohit Banota

Here are 7 strategic ways of increasing your beauty brand’s revenues and profitability without breaking the bank or being subject to the vagaries of 3rd party media and channels. Times are tough; social media has become very expensive as algorithms change. In today’s tough climate, beauty brands need multiple strategic ways of increasing sales and …

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TOP 8 MISTAKES BEAUTY FOUNDERS MAKE

Leave a Comment / Jump In Love: Brand Story, Jump Market-Retail, VCs, Influencers, Jump Pad: Brand Strategy / By Rohit Banota

Entrepreneurship is a game of probabilities and it’s better to learn from other beauty founder’s mistakes and avoid the cost & time of making those mistakes yourself, that are likely to lead you to failure. I will dissect the top 8 mistakes that indie beauty brand founders often make. Let’s dive in! Table Of Contents …

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PRODUCT DEVELOPMENT/PITCH STRATEGY FOR SPECIALTY BEAUTY RETAILERS

Leave a Comment / Jump Market-Retail, VCs, Influencers / By Rohit Banota

Your product introduction strategy for a beauty retailer is most likely to succeed if you follow a specific checklist and empathize with the buyer. 1.The product development/pitch has to align with your goal for the retailer, and that also depends on your place within the retailer’s category, meaning Are you an existing brand?-a Top 20% …

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8 PRICING MISTAKES EARLY-STAGE BEAUTY BRANDS MAKE

Leave a Comment / Jump In Love: Brand Story, Jump Market-Retail, VCs, Influencers, Jump Pad: Brand Strategy / By Rohit Banota

Let’s talk about the eight pricing mistakes made by beauty founders! Pricing, my friend, is a strategic decision that holds immense power to shape your growth and profitability. Instead of hasty decisions or relying on limited information, exploring the many factors listed below is crucial to avoid the common pitfalls. Doing so’ll unlock the key …

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3 GROWTH ENGINES TO ACHIEVE PRODUCT-MARKET FIT FOR YOUR BEAUTY BRAND

Leave a Comment / Jump In Love: Brand Story, Jump Pad: Brand Strategy, JumpStart Tribe-Tribe Strategy / By Rohit Banota

There are three growth engines to realize Product-market fit, a pretty uncommon feat, for your beauty brand. However, brands can still find themselves on an exciting journey between having no product-market fit and reaching the holy grail of full product-market fit. And you know you’re closer than ever when the demand for your product exceeds …

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HOW TO FUND MORE WOMEN FOUNDERS

Leave a Comment / Featured, Jump Market-Retail, VCs, Influencers, Jump Pad: Brand Strategy / By Rohit Banota

In recent years, venture capital funding has experienced significant growth and expansion. However, funding for women founders has yet to witness the same level of progress. Shockingly, in 2022, ventures established solely by women received a mere 2.1% of the total investment amongst venture-funded startups in the United States. Nonetheless, focusing solely on this number …

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Rohit Banota