Before I share the five ways to improve cash flow for your beauty brand, here’s something for you: Cash is the fuel, and profit is the ultimate goal for a venture. What is Cash? Revenue is cool, profit is the goal and cash is the fuel! Cash is the real or virtual money available at any point in time to make …
Winning the Professional Beauty Channel can be a dream come true for your beauty brand. Every beauty innovation’s success is probabilistic, meaning there are no guarantees for eventual success. A booming beauty brand has to win the early adopters, late adopters and mainstream consumers, have a viable business model and funnel, be on top of …
Here are 7 strategic ways of increasing your beauty brand’s revenues and profitability without breaking the bank or being subject to the vagaries of 3rd party media and channels. Times are tough; social media has become very expensive as algorithms change. In today’s tough climate, beauty brands need multiple strategic ways of increasing sales and …
Beauty Brands: 7 Strategic Ways to Up Profits in Tough Times of 2024 Read More »
Entrepreneurship is a game of probabilities and it’s better to learn from other beauty founder’s mistakes and avoid the cost & time of making those mistakes yourself, that are likely to lead you to failure. I will dissect the top 8 mistakes that indie beauty brand founders often make. Let’s dive in! Table Of Contents …
Your product introduction strategy for a beauty retailer is most likely to succeed if you follow a specific checklist and empathize with the buyer. 1.The product development/pitch has to align with your goal for the retailer, and that also depends on your place within the retailer’s category, meaning Are you an existing brand?-a Top 20% …
PRODUCT DEVELOPMENT/PITCH STRATEGY FOR SPECIALTY BEAUTY RETAILERS Read More »
Let’s talk about the eight pricing mistakes made by beauty founders! Pricing is a strategic decision that holds immense power to shape your growth and profitability. Instead of hasty decisions or relying on limited information, exploring the many factors listed below is crucial to avoid the common pitfalls. Analysis of 8 Pricing Mistakes by Beauty …
8 PRICING MISTAKES EARLY-STAGE BEAUTY BRANDS MAKE Read More »
There are three growth engines to realize Product-market fit, a pretty uncommon feat, for your beauty brand. However, brands can still find themselves on an exciting journey between having no product-market fit and reaching the holy grail of full product-market fit. And you know you’re closer than ever when the demand for your product exceeds …
3 GROWTH ENGINES TO ACHIEVE PRODUCT-MARKET FIT FOR YOUR BEAUTY BRAND Read More »
In recent years, venture capital funding has experienced significant growth and expansion. However, funding for women founders has yet to witness the same level of progress. Shockingly, in 2022, ventures established solely by women received a mere 2.1% of the total investment amongst venture-funded startups in the United States. Nonetheless, focusing solely on this number …
Your beauty brand can use beauty loyalty rewards as a strategic tool to grow your business by leaps and bounds. The beauty category differs from other CPG categories in that the absolute consumption amount per user is low, consumers buy an assortment of products from different brands, and the product needs to perform outrageously well …
Two 2023 beauty trends are going to explode beyond this year. Your beauty brand can hyper-grow by either riding a category trend early or eventually winning a trend that will shape the industry for good. Remember, just because these trends are big does not mean you have to follow them; rather, never follow a trend …
