Grow to $50M-$100M+ with 0 risk, 10X ROI & 100% doable solutions
w/o
breaking the bank
70+ beauty brands have benefited
Hyper-Growth!
Accelerate women-led, early-stage beauty brands to $20M-$100M with a fit, full & fundamental solution using first principles of science & emotion
Jump@Accelerator
Your fans love your products, then why aren’t you a $20M-$50M+ brand, leave alone a $100M beauty brand?
- The core challenge isn’t money, price, mentorship, network, distribution, or advertising!
- Why do 75% of VC-funded brands fail if money could solve all the startup woes?
WHAT’S THE FUNDAMENTAL FIRST PRINCIPLES TRUTH OF $20M-$50M-$100M+ SCALING UP?
“There is a roadmap to the end game and it isn’t about an initiative in isolation: advertising, channel or influencers.”
- A brand idea, positioning & strategy that is different, elevates the category beyond just better
- Story with Emotional Resonance= A paradigm Jump in Love at First Sight with 6X Profitable potential superfans, both early and mainstream market, (independent of price, distribution or marketing) with advocacy kickstarting your marketing funnel
- Science of scaling by sequential & focused, profit-driven winning of omni-channel retail
- Culture, people, discipline of execution
- Focus on cash as fuel for the ultimate goal of profits
Jump@Accelerator
Rethink!
Jump@Accelerator
Rethink!
- Why do 75% of VC-funded brands fail if money could solve all the startup woes?
- Why don’t consultants give assurance?
- Why do growth marketers experiment at your expense?
How are we a Jump ahead of other solutions?
- We “took the road less taken”. While I cannot guarantee that you’ll be a $100M brand in a few years, I’ll dramatically up your probability of reaching there.
- We walk the talk & create a win-win solution with 100% guarantee of results
WHAT’S THE FUNDAMENTAL FIRST PRINCPLES TRUTH OF HYPER-GROWTH?
- Emotional Resonance= A paradigm Jump in Love at First Sight with 6X Profitable potential superfans and early-stage stakeholders (independent of price, distribution or marketing) kickstart your marketing funnel
- Science of Diffusion= Strategy to drive adoption of brand from early adopters to early mainstream & late mainstream consumers for 10X Consumers
How do we deliver profitable growth to the end game?
FIT, & FULLY EXECUTABLE SOLUTION: JUMP PARADIGM™:
We build the fully executable solution together, every step of the way!
Traditional strategy, story, branding, distribution or any marketing won’t solve the uphill battle for an early stage beauty brand even when you check all the boxes.
Reimagine! Growth Begins with Profit!
Jump Pad
(Strategy for a Hyper-Jump Opportunity)
Using our Matrix of 5 determinants to create a Jump Strategy for a hyper-jump opportunity that is fit, relevant, emotional, interesting, scalable, & advocates, partnerships friendly
Jump in Love at
First Sight-All Touch Points
Leverage the hyper-jump(growth) opportunity to make your consumers jump in love at first sight with an Element of Surprise + Emotional Resonance applied to every touch point with your potential superfan
Jump Start Your Tribe:
Activate Advocacy
Create your tribe of 6X profitable super fans and leverage for potential superfans acquisition and spreading the love at first sight for 10X Awareness with strategic partnerships, communities, channels
Jump Market:
Market Amplification
Increase cash flow, source capital, launch at right retailers, improve velocity from retail stores, hire the right people, implement a margin-based strategy
COLLABORATIVE SOLUTIONS
The collaborative solutions include videos explaining the process in detail with homework assignments, review & edits, 1:1 correspondence & group calls.
Done For You/Workshop
Sit back, relax and let us do all the honours. Just be available.
BATCH STARTING
BATCH STARTING
ONGOING
JUMP |
Pre-Seed/Seed |
Pre-Seed/Seed |
Early-Growth Stage |
|
|---|---|---|---|---|
| STRATEGIC REVIEW | MODULE 1-STRATEGIC REVIEW | |||
 JUMP PAD-CATEGORY ELEVATION BRAND STRATEGY | MODULE 4-SUPER FANS SURVEY | |||
MODULE 5-SUPER FANS: IN THE LIFE, DEEP DIVE | ||||
MODULE 6: BRAND ACCELERATION FUNDAMENTALS & EMOTIONAL TRANSFORMATION | ||||
MODULE 3-SUPER FANS DATE | ||||
MODULE 2: OPPORTUNITY DEEP DIVE WITH 3C ANALYSIS | ||||
MODULE 1-CUSTOM HYPER-JUMP OPPORTUNITY: 6C ANALYSIS | ||||
| JUMP IN LOVE (AT FIRST SIGHT)-BRAND STORY | MODULE 6-STORYTELLING | |||
MODULE 1-CORE EMOTIONAL PROMISE: HEADLINE AND TAG LINE | ||||
MODULE 2-BRAND STORY STRUCTURE & TONE OF VOICE | ||||
MODULE 3-STORY WIREFRAMING DESIGN | ||||
MODULE 4-COPY FOR PERSUASION AND BUZZ | ||||
MODULE 5-MOMENTS OF RESONANCE | ||||
| JUMPSTART TRIBE | JT: MODULE 3.2-AMBASSADORS-2 | |||
JT MODULE 5.3 CHANNEL PARTNERSHIPS | ||||
JT MODULE 1-TRIBE STRATEGY OVERVIEW | ||||
JT: MODULE 3.1-AMBASSADORS-1 | ||||
JT MODULE 2-CONVERSATION CATALYST | ||||
JT MODULE 5.1-CHANNEL PARTNERSHIPS | ||||
JT MODULE 5.2-CHANNEL PARTNERSHIPS | ||||
| JUMP MARKET: OMNI-CHANNEL | JM: MODULE 5-SELL THROUGH AT RETAIL-SHOPPER MARKETING | |||
JM: MODULE 1-GO TO RETAIL STRATEGY | ||||
JM: MODULE 2-SELL IN TO RETAILERS-WHAT BUYERS WANT | ||||
JP MODULE 3-SELL IN TO RETAILERS-PROOF OF CONCEPT | ||||
JP MODULE 4-SELL IN TO RETAILERS-PERFECT PITCH | ||||
| JUMP INNOVATION, CASH & PROFITS | MODULE 3-JUMP PROFITABILITY | |||
MODULE 2-JUMP CASH | ||||
MODULE 1-JUMP INNOVATION | ||||
Are you ready for growth?
Uncover Key Issues & Challenges for Custom Growth Strategy
STRATEGIC REVIEW & PLANNING
- How is your innovation set for trials and adoption?
- How well are you tracking on all 3 growth engines?
- How do you stack against the optimal positioning in the competitive and category landscape to achieve your profitable growth?
- How well are you doing with your retail partners(if any)?
- What's your resource deployment plan to maximize?
- Custom growth strategy
Slides100+
Videos3
Video Hours6
How to be the center of category attention?
Redefine & Emotionally Transform Brand Idea
JUMP PAD-CATEGORY ELEVATION BRAND STRATEGY
- Emotional transformation of brand idea
- Innovative & creative redefinition of brand idea
- Brand acceleration fundamentals
- Category elevation to wow all stakeholders
- Forever, ahead of the curve brand positioning
Slides300+
Videos6
Video Hours12
How to make the consumers fall in love at first sight?
Emotional Resonance: All Touch Points
JUMP IN LOVE-BRAND STORY
- Compelling core emotional promise-hook & tagline
- Story fountain and tree
- Persuasive and buzzworth copy
- Moments of Resonance for content and storytelling
- Application of core emotional promise to packaging
Slides300+
Videos6
Video Hours12
How to create advocacy?
Identify, Find & Leverage 6X Profitable Super Fans
JUMPSTART TRIBE-6X PROFITABLE SUPER FANS
- Identify your 6x profitable super fans
- Create organic word of mouth campaigns
- Find, Identify and Leverage 6X profitable super fans
- Seed communities and groups for profitable growth
- Outreach, list and win with super fan channel partnerships
Slides300+
Videos7
Video Hours14
Do you want to win the omni-channel, retail game?
List & Win With The Right Retailers
JUMP MARKET: ROCK OMNI-CHANNEL RETAIL
- Create a winning go to retail strategy
- Outreach and list with the best fit beauty retailers
- Create compelling pitch decks to influencer buyers and list with target retail stores
- Win the door by developing the retailer's category
- Increase velocity from the retail shelves
- Create scalable shopper marketing to win the category
Slides300
Videos14
Video Hours20
Have you created a virtuous cycle of profitability?
Diffuse innovation Faster, Improve Cash Flow & Profits
JUMP INNOVATION, CASH & PROFITS
- Improve the trialability and adoption of your innovation
- Increase your daily cash flow to meet expenses and invest back for growth
- Improve your profitability so you can invest back into both short-term & long-term growth initiatives
Slides100+
Videos2
Video Hours3+
Support for life
Coaching and Consulting on Sell-in campaigns to stores, Sell-out campaigns from stores, Social and email campaigns, Tribe strategy execution, Innovation Plan, Scripts and more…
VCs, Retail Buyers, Influencers, DM Agencies, Copywriters, Designers, R&D Labs.
Benefit Comparison Chart
| JUMP ACCELERATOR-Reimagine Hyper-Growth! | BEAUTY ACCELERATOR |
GROWTH MARKETING AGENCY |
STRATEGY CONSULTING |
|
|---|---|---|---|---|
| Core Deliverable |
Complete Hyper-Growth Solution Delivered: Jump Pad: Hyper-Growth Brand Idea + Jump in Love at First Sight at all touch points + Jump Start Tribe +Consulting and Coaching Support for Life: DTC promos, Stores Sell-In & Sell-out Strategy and Tactics, Promotions, Social and Email Campaigns, Innovation, Education Scripts | Mentorship & Education on Growth Strategy | Paid Advertising Campaigns | Strategy on Power Point with the most beautiful slides.Uncanny knack to make everything work on powerpoint. |
| Duration | Delivered in 3 Months + Lifetime Support | 4-6 Months | Runway to support advertisement expenses, Till you are cash flow+ | 3-4 Months |
| Success Guarantee and Commitment | Performance based support for Lifetime to achieve both short-term and long-term goals + Network(beta) | Network | We only do strategy. Next! | |
| Venture Location | Off Site | On Site | Off Site | Off Site |
| Selection | Very Competitive-30% acceptance rate, 3 intakes/year | Competitive, Cyclical | Ongoing | Ongoing |
| Stage | Early Stage focus with proof of concept: $500k USD-$5M USD, exceptions for pre-launch, <$500K USD, bet $5M-$20M | Early with Proof of Concept | Early, Proof of Concept | Any |
| Cohorts or Individual Attention | 1:1 Individual, 100% focus | Cohorts, distributed focus | Individual, 100% focus | Individual, 100% focus |
| Investment-Equity | No | Yes | No | No |
| Pricing | Win-Win Options + Performance-based | N/A | % Commission | Hourly-Make Hay! |
| Guarantee | Performance-based till you achieve your big, short-term & long-term goals | None | None, cause success is contingent on a host of other factors since they don’t first create the complete solution inc. brand, products, money,founders, media platform | None |
| Founder Trait | Open-minded, ambitious & looking for delivery of short & long-term results | Open-minded, ambitious and looking for money | Conservative & looking for short-term results | Rich, looking for stimulating conversations and can figure out details on her own for long-term results |
Flexible Payment Plan
100% Money-Back & Results Assurance
Free 30-Day Trial
MECHANICS
<1M-Group Collaboration + 1:1
7-10 hours/week
3-5
How It Works?
Approx. 50 hours of video content with in-detail, step by step instructions for your beauty brand’s custom solution, homework assignments with >600 slides and sheets and docs, 4 one on one 90 mins calls, detailed feedback and edits on assignments, 24 group calls, Custom go ahead for every Jump
<$5M 1:1 Collaborative Solution
4-6 hours/week
50+ hours of video content with in-detail, step-by-step instructions for your beauty brand’s custom solution, homework assignments with approx. 500 slides, sheets & docs, one on one 60 mins calls, Detailed feedback and edits on deliverables, Custom go ahead for every Jump. The buck stops with us!
>$5M: 4-Day Workshop
4 Days
- One day dedicated to a collaborative workshop on every JUMP
- Assigments pre-workshop along with 1:1 calls with team
- Post 4-day workshop, email communication + calls for 3 months to complete the solution design & kickstart execution
Case Studies
Suntouched
A clean haircare brand grew beyond 7 figures, has recruited 300 potential super fans into its tribe initiative within a few days, skyrocketed DTC conversions & has generated interest from potential buyers while growing at a higher rate over last year in the current economy.
Chella
A 7-figure clean makeup brand listed with 50 new accounts in 3 months post-launch from Mar’23 to May’23 and is growing month on month over last year.
Besame
A 7-figure retro cosmetics brand reinvented the brand and category to resonate better with their consumers, and is acquiring new consumers at a way higher rate than before using a tribe strategy even during this tough economy, and is close to becoming an 8-figure beauty brand
Testimonials
Evelyn Sprigg
, JustUs Skincare,
Evelyn Sprigg
Rohit was a gem of a find. I am a veteran in the marketing industry and have been building my own skincare line. Rohit was able to dive into the brand strategy and help us define and refine our voice. He led consumer research and competing landscaping and helped us find our differentiating DNA. We have been collaborating on tribe strategy and growth and I can honestly say that we wouldn't be where we are without the help of Rohit.
Jodie Pappas
, Clean Kiss Lifesyle Skincare
Jodie Pappas
I had the wonderful experience of working with Rohit in 2019-20 in order to create a new story for my brand, Clean Kiss. I knew I found the right partner to work with right away as he stood out from the sea of other marketing consultants offering to help me design a new brand story. His approach was truly remarkably different from the others. He operates from facts not opinions; data vs. hunches. He is willing to customize to your individual needs. As a brand founder I needed his expertise in the skincare/beauty industry to move my brand to the next level. He went above and beyond our deliverables to help me execute on my brand story. I highly recommend Rohit if you are looking for a partner to help you take your brand to the next level.
Janet Schriever
, Code of Harmony,
Janet Schriever
Rohit will define every detail of what your customer likes and why they purchase. He has helped me define my customer base and be able to speak to them with a new awareness of what they need to hear. This has also been a key element in defining my branding. As a busy business owner with no time to spare, he has helped to facilitate a rebrand that I know will help my business grow in a more strategic way. We are still in the middle of the rebrand, but I have confidence that once completed, this will set the tone for future success.
Gabriela Hernandez
, Besame Cosmetics,
Gabriela Hernandez
Jeremy Gardner
, MadeMan
Jeremy Gardner
Preya Culmer
, Kanopi Beauty & Bloomtown
Preya Culmer
FAQs
For the Collaboration + 1:1, you will learn all the frameworks and the tips from the videos, which is for onboarding, and help sheets, seek clarity during the 1:1 calls, work on the assignments, but would get inputs, edits and feedback from me on each JUMP module deliverable plus there will be edits and inputs given during 1:1 calls. The final buck stops wth us!
We build the fully executable solution together, every step of the way and don’t move forward till we are delighted with the milestone.
If at the end of 30 days, you don’t feel you are on the road to profitable growth & be the talk of the town, we will refund all your money and you can keep all your learnings!
-We offer 100% money-back guarantee on the 30-day free trial-Risk on Us
-We don’t believe in lowering our price, rather in offering solutions that deliver results
Jump Fit-Who are we a fit for?
<$1M-$5M OR >$5M in revenue but do work with beauty brands that are pre-launch or between $10M & $20M in revenue.