Q4 2025 Haircare Report: Ulta + Sephora Brand Ranks, Analysis & Momentum vs. Oct’24-Sep’25
$199.00
DECODE THE RANKINGS. DOMINATE YOUR CATEGORY. WIN 2026.
Actionable intelligence for brands at every stage of retail growth.
Who is it for?
Beauty brand founders, CMOs, Investors, Brand, Category & Shopper Marketers, Consultants & Product Developers.
The report covers for Q4 2025 for ULTA + SEPHORA HAIRCARE in 175+ slides for 400+ brands, 5,000+ products, 12+ categories, & 9 price tiers.
📊 See The Complete Competitive Picture + Brand Momentum
Every ranking position for 400+ brands, 5,000+ products across 12+ categories at Ulta & Sephora. Brand ranks plus gains & losses tables tracking Oct’24-Sep’25 → Q4 2025. Number of Top 20/50 products for each brand along with their price tiers.
→ Top Retailer Brands: Monitor which Emerging Disruptors are climbing ranks and At-Risk Giants falling. See exact position changes to defend before challengers take your spots. Validate if you’re maintaining Powerhouse Leader status or showing vulnerability.
→ Growth Retailer Brands: Pinpoint exactly where you’re gaining traction and where you’ve slipped. Track if you’re an Emerging Disruptor with strong momentum or stalling. See who you’ve already passed on the way up.
→ Retailer Aspirant Brands: Study ranking thresholds and performance levels required to break in. See which brand types are climbing vs. falling to model successful patterns. Identify Risk Relegation zones vs. Emerging Disruptor opportunities.
🎯 Benchmark Your Portfolio Strength with Penetration Intelligence
Discover how many products each brand places in Top 50/100 overall, and Top 20/50 penetration by category.
→ Top Retailer Brands: Measure your portfolio penetration vs. direct competitors and identify categories where you’re underepresented in top 50 despite brand strength. Validate SKU expansion and rationalization strategies.
→ Growth Retailer Brands: Track your progress toward portfolio penetration benchmarks that separate category leaders from challengers. Learn optimal penetration patterns for top 20 & top 50 breakthrough.
→ Aspirant Brands: Understand the product penetration thresholds leaders maintain.
📈 Track Category-by-Category Performance
Rankings across 12+ haircare segments—Shampoo & Conditioner, Curly Hair, Damaged Hair, Style & Treatment, Scalp Care, Volume, Thin Hair & Loss, Clean Hair, Hair & Body Mist, Color & Conscious Beauty, Kids, Styling.
→ Top Retailer Brands: Identify categories where you’re losing ground to challengers before it’s too late. See which Emerging Disruptors are climbing and At-Risk Giants falling in each category. Understand where you could extend dominance with strategic launches vs. where to defend aggressively.
→ Growth Retailer Brands: Find sweet spot categories where you’re already ranking well and can push into Top 20/50 with focused effort. Track category-specific gains/losses matrices to understand if you’re accelerating or stalling in each segment.
→ Aspirant Brands: Discover which categories have less entrenched competition and lower barriers to entry. Study brand rank gains tables to see successful entry patterns. Identify categories with high Emerging Disruptor activity and avoid locked markets with established giants.
🚀 Spot Innovation Before Your Competitors
400+ new product launches analyzed by price tier with visual patterns revealing where innovation is happening and at what price points. Study whether the new launches (brand-SKU) are focused on value, competitive or stretch price tiers.
→ Top Retailer Brands: Monitor which emerging brands are launching in your categories and at what price points they’re attacking your position. Understand the SKU launch focus-value, competitive or stretch.
→ Growth Retailer Brands: See where innovation is concentrating and identify value, competitive or stretch price tiers being overlooked by major players.
→ Aspirant Brands: Study successful recent launches to understand pricing strategies, category choices, and identify value, competitive or stretch price tiers being overlooked by major players.
💡 Decode Portfolio Penetration
Top 10 brands-product count plotted and analyzed by category, revealing portfolio penetration into top 20 and 50 for each haircare category.
→ Top Retailer Brands: Validate your SKU expansion and rationalization strategies by comparing your portfolio penetration against top competitors across all categories – identify where you’re overextended or under penetrating.
→ Growth Retailer Brands: Learn the optimal portfolio penetration pattern – understand how many products leaders maintain in each category and which categories deserve deeper investment vs. single hero product representation.
→ Aspirant Brands: Decode whether successful & new brands entered with focused single-category depth or diversified breadth – see the exact product count strategy that correlates with Top 20/50 breakthrough.
💰 Price Tier Opportunity with Data-Driven Precision
Visual price-rank analysis reveals which price tiers consistently deliver Top 20 rankings in each category.
→ Top Retailer Brands: Optimize your premium positioning or identify opportunities to capture mid-tier share without diluting brand equity.
→ Growth Retailer Brands: Find the price tier sweet spot where you can rank competitively without racing to the bottom on margin.
→ Aspirant Brands: Understand the price-to-ranking relationship before you set your pricing strategy – avoid the pricing traps that keep brands out of top tiers.
🏆 Top Performers & Competitive Movement Analysis
Top 50 brand-product matrix in every category for Ulta & Sephora – see exactly who’s winning & losing from “Powerhouse Leaders”, “Emerging Disruptors”, “At-Risk Giants” and the “Risk Relegation” classification for brand-products in the current top 50 by category.
→ Top Retailer Brands: Ensure your flagship products maintain positions and identify which competitor products are gaining on you. See exact rank movements using gains/losses matrices. Identify if you’re remaining a Powerhouse Leader with sustained top positions or showing vulnerability.
→ Growth Retailer Brands: Benchmark your best performers against category winners to understand performance gap you need to close. Track if you’re accelerating toward or within top 20/50 or stalling. See which products are climbing fastest and model their success patterns.
→ Aspirant Brands: Study exactly what’s working in target categories – products & price points that consistently rank/gain ranks. See which brands successfully penetrated top 20/50 and avoided Risk Relegation. Model their approach to breakthrough.
How do We Collect Data?
Our Market Dominance Index methodology prevents data distortion by weighting sustained performance over viral moments.
Stop making category decisions based on gut instinct and incomplete data. Start dominating with the complete competitive picture: Q4 2025 Vs. Oct’24-Sep’25, data and analysis your rivals wish they had.
══════════════════
Complete Data Coverage for Each Retailer
For Ulta & Sephora You Get:
- Top brand profiles with rank changes (Oct’24-Sep’25 → Q4 2025)
- Brand rank gains & losses tables with movement tracking
- New product launches gradient by price tier (value, competitive, stretch)
- Overall brand ranks/changes & category wise ranks (12+ categories)
- Top 10 brand-product count analysis with top 20/50 penetration patterns
- Number of Top 20/50 products for each brand along with their price tiers
- Winning price tiers vs. brand rank correlations
- Top 50 brand-product matrix in every category
- Brand-product classification: Powerhouse Leaders, Emerging Disruptors, At-Risk Giants, Risk Relegation
- Category competitive intensity mapping
- Portfolio penetration analysis by category
12+ Haircare Categories Fully Analyzed:
Shampoo & Conditioner • Curly Hair • Damaged Hair • Style & Treatment • Scalp Care • Volume • Thin Hair & Loss • Clean Hair • Hair & Body Mist • Color & Conscious Beauty • Kids • Styling
══════════════════
DELIVERABLE: 175+ slides of actionable intelligence
DATA SCOPE: 400+ brands • 5,000+ products • 12+ categories • 9 price tiers
COVERAGE: Ulta & Sephora
TEMPORAL ANALYSIS: Oct’24-Sep’25 → Q4 2025 rank changes
BRAND TYPES SERVED: Top Retailer, Growth Retailer, Retailer Aspirant
══════════════════
WHO THIS IS FOR:
Beauty brand founders, CMOs, Investors, Brand managers, Category marketers, Shopper marketers, Consultants, Product developers
WHAT THIS REPLACES:
$5,000+ in research consulting fees • 100+ hours of manual research & analysis
WHO USES THIS:
750+ beauty professionals trust our intelligence reports
══════════════════
STOP GUESSING. START DOMINATING.
Decode the rankings. Dominate your category. Win 2026.
Access Q4 2025 Haircare Intelligence Now.
Description
DECODE THE RANKINGS. DOMINATE YOUR CATEGORY. WIN 2026.
Actionable intelligence for brands at every stage of retail growth.
Who is it for?
Beauty brand founders, CMOs, Investors, Brand, Category & Shopper Marketers, Consultants & Product Developers.
The report covers for Q4 2025 for ULTA + SEPHORA HAIRCARE in 175+ slides for 400+ brands, 5,000+ products, 12+ categories, & 9 price tiers.
📊 See The Complete Competitive Picture + Brand Momentum
Every ranking position for 400+ brands, 5,000+ products across 12+ categories at Ulta & Sephora. Brand ranks plus gains & losses tables tracking Oct’24-Sep’25 → Q4 2025. Number of Top 20/50 products for each brand along with their price tiers.
→ Top Retailer Brands: Monitor which Emerging Disruptors are climbing ranks and At-Risk Giants falling. See exact position changes to defend before challengers take your spots. Validate if you’re maintaining Powerhouse Leader status or showing vulnerability.
→ Growth Retailer Brands: Pinpoint exactly where you’re gaining traction and where you’ve slipped. Track if you’re an Emerging Disruptor with strong momentum or stalling. See who you’ve already passed on the way up.
→ Retailer Aspirant Brands: Study ranking thresholds and performance levels required to break in. See which brand types are climbing vs. falling to model successful patterns. Identify Risk Relegation zones vs. Emerging Disruptor opportunities.
🎯 Benchmark Your Portfolio Strength with Penetration Intelligence
Discover how many products each brand places in Top 50/100 overall, and Top 20/50 penetration by category.
→ Top Retailer Brands: Measure your portfolio penetration vs. direct competitors and identify categories where you’re underepresented in top 50 despite brand strength. Validate SKU expansion and rationalization strategies.
→ Growth Retailer Brands: Track your progress toward portfolio penetration benchmarks that separate category leaders from challengers. Learn optimal penetration patterns for top 20 & top 50 breakthrough.
→ Aspirant Brands: Understand the product penetration thresholds leaders maintain.
📈 Track Category-by-Category Performance
Rankings across 12+ haircare segments—Shampoo & Conditioner, Curly Hair, Damaged Hair, Style & Treatment, Scalp Care, Volume, Thin Hair & Loss, Clean Hair, Hair & Body Mist, Color & Conscious Beauty, Kids, Styling.
→ Top Retailer Brands: Identify categories where you’re losing ground to challengers before it’s too late. See which Emerging Disruptors are climbing and At-Risk Giants falling in each category. Understand where you could extend dominance with strategic launches vs. where to defend aggressively.
→ Growth Retailer Brands: Find sweet spot categories where you’re already ranking well and can push into Top 20/50 with focused effort. Track category-specific gains/losses matrices to understand if you’re accelerating or stalling in each segment.
→ Aspirant Brands: Discover which categories have less entrenched competition and lower barriers to entry. Study brand rank gains tables to see successful entry patterns. Identify categories with high Emerging Disruptor activity and avoid locked markets with established giants.
🚀 Spot Innovation Before Your Competitors
400+ new product launches analyzed by price tier with visual patterns revealing where innovation is happening and at what price points. Study whether the new launches (brand-SKU) are focused on value, competitive or stretch price tiers.
→ Top Retailer Brands: Monitor which emerging brands are launching in your categories and at what price points they’re attacking your position. Understand the SKU launch focus-value, competitive or stretch.
→ Growth Retailer Brands: See where innovation is concentrating and identify value, competitive or stretch price tiers being overlooked by major players.
→ Aspirant Brands: Study successful recent launches to understand pricing strategies, category choices, and identify value, competitive or stretch price tiers being overlooked by major players.
💡 Decode Portfolio Penetration
Top 10 brands-product count plotted and analyzed by category, revealing portfolio penetration into top 20 and 50 for each haircare category.
→ Top Retailer Brands: Validate your SKU expansion and rationalization strategies by comparing your portfolio penetration against top competitors across all categories – identify where you’re overextended or under penetrating.
→ Growth Retailer Brands: Learn the optimal portfolio penetration pattern – understand how many products leaders maintain in each category and which categories deserve deeper investment vs. single hero product representation.
→ Aspirant Brands: Decode whether successful & new brands entered with focused single-category depth or diversified breadth – see the exact product count strategy that correlates with Top 20/50 breakthrough.
💰 Price Tier Opportunity with Data-Driven Precision
Visual price-rank analysis reveals which price tiers consistently deliver Top 20 rankings in each category.
→ Top Retailer Brands: Optimize your premium positioning or identify opportunities to capture mid-tier share without diluting brand equity.
→ Growth Retailer Brands: Find the price tier sweet spot where you can rank competitively without racing to the bottom on margin.
→ Aspirant Brands: Understand the price-to-ranking relationship before you set your pricing strategy – avoid the pricing traps that keep brands out of top tiers.
🏆 Top Performers & Competitive Movement Analysis
Top 50 brand-product matrix in every category for Ulta & Sephora – see exactly who’s winning & losing from “Powerhouse Leaders”, “Emerging Disruptors”, “At-Risk Giants” and the “Risk Relegation” classification for brand-products in the current top 50 by category.
→ Top Retailer Brands: Ensure your flagship products maintain positions and identify which competitor products are gaining on you. See exact rank movements using gains/losses matrices. Identify if you’re remaining a Powerhouse Leader with sustained top positions or showing vulnerability.
→ Growth Retailer Brands: Benchmark your best performers against category winners to understand performance gap you need to close. Track if you’re accelerating toward or within top 20/50 or stalling. See which products are climbing fastest and model their success patterns.
→ Aspirant Brands: Study exactly what’s working in target categories – products & price points that consistently rank/gain ranks. See which brands successfully penetrated top 20/50 and avoided Risk Relegation. Model their approach to breakthrough.
How do We Collect Data?
Our Market Dominance Index methodology prevents data distortion by weighting sustained performance over viral moments.
Stop making category decisions based on gut instinct and incomplete data. Start dominating with the complete competitive picture: Q4 2025 Vs. Oct’24-Sep’25, data and analysis your rivals wish they had.
══════════════════
Complete Data Coverage for Each Retailer
For Ulta & Sephora You Get:
- Top brand profiles with rank changes (Oct’24-Sep’25 → Q4 2025)
- Brand rank gains & losses tables with movement tracking
- New product launches gradient by price tier (value, competitive, stretch)
- Overall brand ranks/changes & category wise ranks (12+ categories)
- Top 10 brand-product count analysis with top 20/50 penetration patterns
- Number of Top 20/50 products for each brand along with their price tiers
- Winning price tiers vs. brand rank correlations
- Top 50 brand-product matrix in every category
- Brand-product classification: Powerhouse Leaders, Emerging Disruptors, At-Risk Giants, Risk Relegation
- Category competitive intensity mapping
- Portfolio penetration analysis by category
12+ Haircare Categories Fully Analyzed:
Shampoo & Conditioner • Curly Hair • Damaged Hair • Style & Treatment • Scalp Care • Volume • Thin Hair & Loss • Clean Hair • Hair & Body Mist • Color & Conscious Beauty • Kids • Styling
══════════════════
DELIVERABLE: 175+ slides of actionable intelligence
DATA SCOPE: 400+ brands • 5,000+ products • 12+ categories • 9 price tiers
COVERAGE: Ulta & Sephora
TEMPORAL ANALYSIS: Oct’24-Sep’25 → Q4 2025 rank changes
BRAND TYPES SERVED: Top Retailer, Growth Retailer, Retailer Aspirant
══════════════════
WHO THIS IS FOR:
Beauty brand founders, CMOs, Investors, Brand managers, Category marketers, Shopper marketers, Consultants, Product developers
WHAT THIS REPLACES:
$5,000+ in research consulting fees • 100+ hours of manual research & analysis
WHO USES THIS:
750+ beauty professionals trust our intelligence reports
══════════════════
STOP GUESSING. START DOMINATING.
Decode the rankings. Dominate your category. Win 2026.
Access Q4 2025 Haircare Intelligence Now.
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