Ulta + Sephora Haircare Deep Dive-2024

Who is it for?

Beauty Brand Founders, CMOs, Investors, Brand, Category & Shopper Marketers, Consultants & Product Developers

The report covers in 300+ slides: 250+ brands, 5,000+ Products, 6 categories-8 concerns for both ULTA & SEPHORA

-Deep dive into

6 haircare categories: Care, Styling Products, Treatments, Styling Tools, Clean Haircare etc.

&

8 concerns for each Haircare & Clean Haircare category: Color, Curl, Damage Dandruff, Frizz Free, Dry Scalp, Oily, Thin Hair to identify gaps, under-served categories & the winners

-Pricing analysis & gaps within different product categories & concerns & recommendations by Top Retailer, Retailer Growth & Retailer Aspirant brand

-Ingredients summary, analysis & recommendations for bestselling products within each category and sub-category: Helps benchmark performance and value

-Top 50 products for each category and Top 10 products for each category-concern for 2024 for both Haircare & Clean Haircare: Helps benchmark performance and value

–New consumer, upsell and cross sell opportunity for each category-concern within different price tiers

-Mean & Median prices of Top 10-20 products by concern in each category: Helps benchmark value

Save thousands of dollars in research and hundreds of hours in effort to prepare well, uncover insights & win 2025!