Defend, Penetrate or Place: Only at Sephora Skincare Category

Defend, Penetrate or Place with Your Only at Sephora Skincare Brand to win 2025!

Who is it for?

Beauty Brand Founders, Beauty Investors,  CMOs, Marketing Directors & VPs, Innovation & Product Development Managers, Brand Managers, Category Managers, Shopper Marketers who are looking to understand how Sephora Skincare Category is organized with sub-categories of claims, product formulations, concerns, pricing and opportunities and gaps for growth & new product development.

The report offers observations, insights and custom recommendations to

-Top Sephora Brands

-Sephora Growth Brands

-Sephora Aspirant Brands(want to place-sell to retailer)

The report has 100+ slides that cover

-53 Only at Sephora brands & 559 products within 11+ skincare categories at Sephora USA

-Summary of Overall 179 USA skincare brands & 2779(*4940) products within 11+ different skincare categories at Sephora USA.

-How Sephora organizes the USA Only Sephora Skincare category and classifies brands and products on claims, product formats: sub-categories, etc.

-Deep dive into 11+ skincare categories: Moisturizers, Cleansers, Treatments, Dark Spots, Acne & Blemish, Anti-Aging, Fine Lines & Wrinkles, Sunscreen, Lip Balms & Treatments, Eye Care, Masks

-200+ Bestselling Products for  11+ skincare categories within Only at Sephora & bestselling ingredients

Strategic Recommendations for Top Sephora Brands, Sephora Growth Brands and Sephora Aspirant brands

-Pricing analysis & gaps within different product categories

-Opportunities within different product categories

-Ingredients analysis of bestselling products within each category and sub-category

– Sephora Funnel Strategy

The report uses both quantitative and qualitative analysis

to present

-Rankings for Top Sephora brands, Sephora growth brands within each product and claim category
-Pricing within different claim and product categories
-Analysis of best-selling products & their ingredients
-Opportunities within price and product clusters
-Product development gaps
-Focus strategies to achieve brand goals with Sephora

and makes custom recommendations

for

a. Top Sephora Brands (Top 20% overall or by category)

-How to mantain your category leadership position for your products by product category, Only at Sephora etc.

-What are the innovation strategies you can leverage

-Product development opportunities you can exploit by Only at Sephora, etc.

-Attractive pricing opportunities within different categories

-How to improve your best sellers

b. Sephora Growth Brands (Not in top 20% overall or by category)

-How to improve your brand- product’s sales ranking within each category

-What are the category and product development gaps that you can exploit by product type

-Attractive pricing opportunities within different categories for your products

-Overall marketing and innovation strategy that are a fit with your situation

c. Sephora Aspirant Brands(looking to list with Sephora: sell-in)

-Understand the pricing structure & product gaps of each product category

-Learn the formulation strategy of top products

-How to exploit gaps in category by product type for Only at Sephora, etc.

-Learn the product benefit issues with current best sellers & how to leverage for innovation or pitch

Defend, Penetrate or Place with Your Only at Sephora Skincare Brand to win 2025!