Sephora USA: Anti-Aging Skincare, Deep Dive Report-Q1 2024

Who is it for?

Beauty Brand Founders, Beauty Investors,  CMOs, Marketing Directors & VPs, Innovation & Product Development Managers, Brand Managers, Category Managers, Shopper Marketers who are looking to understand how Sephora Anti-Aging Skincare Category is organized with sub-categories of claims, product formulations, concerns, pricing and opportunities and gaps for growth & new product development.

The report offers observations, insights and custom recommendations to

-Top Sephora Brands

-Sephora Growth Brands

-Sephora Aspirant Brands(want to sell-in)

The report covers

-100+ slides with detailed charts, tables and graphs analysing the category organization and gaps
-73 skincare brands & 243 products within the Anti-Aging category at Sephora USA
-25 Sephora Clean brands & 83 products within the Anti-Aging category at Sephora USA
-34 Only at Sephora brands & 64 products within the Anti-Aging category at Sephora USA
-30 Vegan brands & 68 products within the Anti-Aging category at Sephora USA
-18 New brands & 25 products within the Anti-Aging category at Sephora USA
-How Sephora organizes the anti-aging category and classifies brands and products on various claims,
skin concerns, skin types, product formats, ingredients, etc.

The report uses both quantitative and qualitative analysis

to present

-Rankings for Top Sephora brands, Sephora growth brands within each product and claim category
-Pricing within different claim and product categories
-Analysis of best-selling products
-Opportunities within different skin concerns and skin types categories
-Product development gaps
-Focus strategies to achieve brand goals with Sephora

and makes custom recommendations

for

a. Top Sephora Brands (Top 20% overall or by category)

-How to mantain your category leadership position for your products by product category, Sephora Clean or Vegan etc.

-What are the innovation strategies you can leverage

-Product development opportunities you can exploit by product type, skin concerns, Sephora claims like Sephora Clean, Only at Sephora or Vegan, etc.

-Attractive pricing opportunities within different categories

-How to improve your best sellers

b. Sephora Growth Brands (Not in top 20% overall or by category)

-How to improve your brand- product’s sales ranking within each category

-What are the category and product development gaps that you can exploit by product type, skin concerns, Sephora claims like Sephora Clean, Only at Sephora or Vegan, etc.

-Attractive pricing opportunities within different categories for your products

-Overall marketing and innovation strategy that are a fit with your situation

c. Sephora Aspirant Brands(looking to list with Sephora: sell-in)

-Understand the pricing structure & gaps of each product category

-Learn the formulation strategy of top products

-How to exploit gaps in category by product type, skin concerns, Sephora claims like Sephora Clean, Only at Sephora or Vegan, etc.

-Learn the product benefit issues with current best sellers & how to leverage for innovation or pitch