Ulta + Sephora Haircare Q1 2025 vs 2024 Brand Ranks, Segments, Gaps, Analysis & Trends

Who is it for?

Beauty brand founders, CMOs, Investors, Brand, Category & Shopper Marketers, Consultants & Product Developers

The report covers for both ULTA & SEPHORA Haircare in 500+ slides for

200+ brands, 5,000+ products, 12+ categories, 7+ concerns, 8 price tiers, 300+ new products

Benefits of ULTA & SEPHORA HAIRCARE-Q1 2025 vs. 2024

-Overall Rank Changes: (Q1 2025 vs. 2024) to uncover success patterns

In Q1 2025 vs. 2024

A few big winners at Ulta:

Kreyol Essence, LLC. +67
Divi +47
SEEN Haircare +38
Living Proof, Inc. +16
L’ANZA Healing Haircare / DAVEXLABS LLC +33
Ouidad +27
Drybar +20
PATTERN Beauty +16
Briogeo Hair Care +16
Virtue hair +15
Verb Products +9
Olivia Garden +10

A few big winners at Sephora:

Melanin Haircare LLC +45
Virtue Hair +25
Ceremonia +16
RIES +16
adwoa beauty +14
Bumble and bumble +12

-Identify Q1 2025 brand winners by category & concern:

key categories like
color, accessories, brushes & combs, gifts, kids, pet care, shampoo & conditioner, treatment, travel size, styling products, styling tools, vegan, clean…

&

key concerns like
frizz, curl enhance, damage, color protect, dry scalp, shine, volume

-8 price tiers, 50 category gaps with opportunity scores—plus key gap drivers to position your brand for buyers, shoppers, and consumers

-20+ emerging haircare trends at Ulta & Sephora-2025: based on 300+ new product launches by category in q1 2025

-Top 10 ranking ingredients and benefits—analyzed across the top 20 best-sellers + trending and emerging ingredients by category/concern

&

-Top Brands’ Strategies: place on the innovation & brand positioning spectrum

Top Brands like-

Redken, Olaplex, OUAI, Briogeo, Bumble & Bumble, Kenra Professional, Amika, Living Proof, Drybar, Color Wow, K18, Gisou and many more…

-Brand story for every brand: differentiate your brand story & pillars to fill gaps

+

BONUS: Strategic framework with examples to uncover high impact haircare opportunities

Uncover segments, gaps & trends to win 2025!

(Save thousands(atleast>$7.5K) of dollars in consulting & hundreds of hours in research & analysis)