USA Sephora Haircare 2024 Deep Dive Report

Deep Dive into 2024: USA Sephora Haircare & How to win with INNOVATION, POINT OF SALES & STORYTELLING to win 2025! 

Beauty brand founders, Investors, Brand, Category & Shopper Marketers.

The report offers observations, insights and custom recommendations to

-Top Sephora Brands

-Sephora Growth Brands

-Pitch Sephora Aspirant Brands(want to place-sell to retailer)

The report covers in 150+ slides

-ALL USA haircare brands & *2300+ products within different haircare categories at Sephora USA.

-ALL Sephora Clean brands & close to 600 products within different categories at Sephora USA.

-How Sephora organizes the USA haircare category and classifies brands and products on claims, product formats: sub-categories, etc.

-Deep dive into haircare categories: Care, Styling Products, Treatments, Care Tools, Styling Tools, & further deep dive intoconcerns like Dry, Damaged, Color, Curl, Scalp, Finish, Thin Hair, etc.

-Top 20 Brands-Products in every haircare category & 300+ Bestselling Products for  all haircare categories within Overall USA-Sephora Haircare, Sephora Clean & bestselling ingredients

The report analyses and makes custom recommendations by Overall Haircare & Sephora Clean Haircare around

-Pricing analysis & gaps within different product categories

-Opportunities within different product categories

-Ingredients analysis of bestselling products within each category and sub-category

-Top Sephora brands, Sephora growth brands and Pitch Sephora Brands

 

The report uses both quantitative and qualitative analysis

to present

-Ranking for best-sellers within each category and sub-category
-Pricing within different claim and product categories
-Analysis of best-selling products & their ingredients
-Opportunities within price and product clusters
-Product development gaps
-Focus strategies to achieve brand goals with Sephora

and makes custom recommendations for

a. Innovation

-How to penetrate OR protect your category leadership position for Sephora Haircare or Sephora Clean Haircare

-What are the innovation strategies you can leverage

-Product development opportunities you can exploit

-How to improve your best sellers with example of the Top Sephora Haircare/Sephora Clean Haircare brands

b. Point of Sales

-What should be the objectives for a Sephora Haircare brand based on brand and product ranks

-Point of sales strategies and tactics

c. Storytelling

-Understand the storytelling objectives and strategies for all Sephora haircare brands

Save thousands of dollars in competition, category and retailer research & find out how to win 2025!