Q4 2025 Haircare Report: Blue Mercury + Dermstore Brand Ranks, Analysis & Summary

$199.00

Stop Guessing. Start Winning.

Every brand at Blue Mercury & Dermstore is playing the same game, but only the ones with complete competitive intelligence are winning.

This Q4 2025 Haircare Report gives you what your competitors don’t have: the exact ranking positions, momentum, and portfolio penetration of 150+ brands across 2,000+ products, 12+ categories and 9 price tiers.

See which brands are climbing into your territory.

Identify the price tiers that consistently deliver Top 20 rankings.

Discover which categories have weak competition you can exploit.

175+ slides of actionable data that replace months of guesswork with clear strategic direction.

Whether you’re defending market share, breaking into Top 20, 50 or 100, or getting your first retail placement, this report shows you exactly where to focus, how to price, and when to move. Your competitors are making decisions in the dark. You don’t have to.

Complete Data Coverage for Each Retailer

For Blue Mercury & Dermstore You Get:

Top brand profiles with ranks
Brand ranks for all 150+ brands
New product launches gradient by price tier (value, competitive, stretch)
Overall brand ranks & category wise ranks (12+ categories)
Top 10 brand-product count analysis with top 20/50 penetration patterns
Number of Top 20/50 products for each brand along with their price tiers
Winning price tiers vs. brand rank correlations
Top 40 brand-product ranks in every category
Portfolio penetration analysis by category

12+ Haircare Categories Fully Analyzed:

Shampoo & Conditioner, Curly Hair, Damaged Hair, Style & Treatment, Scalp Care, Volume, Thin Hair & Loss, Clean Hair, Hair & Body Mist, Color, Conscious Beauty & Kids

Access Q4 2025 Haircare Intelligence now!

750+ beauty pros trust Jump’s beauty reports.

Category: Retail-Sephora

Description

DECODE THE RANKINGS. DOMINATE YOUR CATEGORY. WIN 2026.

Actionable intelligence for brands at every stage of retail growth.

Who is it for?

Beauty brand founders, CMOs, Investors, Brand, Category & Shopper Marketers, Consultants & Product Developers.

The report covers for Q4 2025 for BLUE MERCURY + DERMSTORE HAIRCARE in 175+ slides for 150+ brands, 2,000+ products, 12+ categories, & 9 price tiers.

📊 See The Complete Competitive Picture + Brand-Product Momentum

Every ranking position for 150+ brands, 2,000+ products across 12+ categories at Blue Mercury. Number of Top 20/50 products for each brand along with their price tiers.

→ Top Retailer Brands: Monitor which Emerging Disruptors are climbing ranks and At-Risk Giants falling. See exact position changes to defend before challengers take your spots.

→ Growth Retailer Brands: Pinpoint exactly where you’re gaining traction and where you’ve slipped. Track if you’re an Emerging Disruptor with strong momentum or stalling. See who you’ve already passed on the way up.

→ Retailer Aspirant Brands: Study ranking thresholds and performance levels required to break in.

🎯 Benchmark Your Portfolio Strength with Penetration Intelligence

Discover how many products each brand places in Top 50/100 overall, and Top 20/50 penetration by category.

→ Top Retailer Brands: Measure your portfolio penetration vs. direct competitors and identify categories where you’re underepresented in top 50 despite brand strength. Validate SKU expansion and rationalization strategies.

→ Growth Retailer Brands: Track your progress toward portfolio penetration benchmarks that separate category leaders from challengers. Learn optimal penetration patterns for top 20 & top 50 breakthrough.

→ Aspirant Brands: Understand the product penetration thresholds leaders maintain.

📈 Track Category-by-Category Performance

Rankings across 12+ haircare segments—Shampoo & Conditioner, Curly Hair, Damaged Hair, Style & Treatment, Scalp Care, Volume, Thin Hair & Loss, Clean Hair, Hair & Body Mist, Color, Conscious Beauty & Kids

→ Top Retailer Brands: Identify categories where you’re losing ground to challengers before it’s too late.

→ Growth Retailer Brands: Find sweet spot categories where you’re already ranking well and can push into Top 20/50 with focused effort.

→ Aspirant Brands: Discover which categories have less entrenched competition and lower barriers to entry.

🚀 Spot Innovation Before Your Competitors

290+ new product launches analyzed by price tier with visual patterns revealing where innovation is happening and at what price points. Study whether the new launches (brand-SKU) are focused on value, competitive or stretch price tiers.

→ Top Retailer Brands: Monitor which emerging brands are launching in your categories and at what price points they’re attacking your position. Understand the SKU launch focus-value, competitive or stretch.

→ Growth Retailer Brands: See where innovation is concentrating and identify value, competitive or stretch price tiers being overlooked by major players.

→ Aspirant Brands: Study successful recent launches to understand pricing strategies, category choices, and identify value, competitive or stretch price tiers being overlooked by major players.

💡 Decode Portfolio Penetration

Top 10 brands-product count plotted and analyzed by category, revealing portfolio penetration into top 20 and 50 for each haircare category.

→ Top Retailer Brands: Validate your SKU expansion and rationalization strategies by comparing your portfolio penetration against top competitors across all categories – identify where you’re overextended or under penetrating.

→ Growth Retailer Brands: Learn the optimal portfolio penetration pattern – understand how many products leaders maintain in each category and which categories deserve deeper investment vs. single hero product representation.

→ Aspirant Brands: Decode whether successful & new brands entered with focused single-category depth or diversified breadth – see the exact product count strategy that correlates with Top 20/50 breakthrough.

💰 Price Tier Opportunity with Data-Driven Precision

Visual price-rank analysis reveals which price tiers consistently deliver Top 20 rankings in each category.

→ Top Retailer Brands: Optimize your premium positioning or identify opportunities to capture mid-tier share without diluting brand equity.

→ Growth Retailer Brands: Find the price tier sweet spot where you can rank competitively without racing to the bottom on margin.

→ Aspirant Brands: Understand the price-to-ranking relationship before you set your pricing strategy – avoid the pricing traps that keep brands out of top tiers.

🏆 Know What’s Selling Right Now

Top 40 products in every category at both the retailers – see exactly what’s winning.

→ Top Retailer Brands: Ensure flagship products maintain position and spot gaining competitors.

→ Growth Retailer Brands: Benchmark best performers to understand the performance gap.

→ Aspirant Brands: Study winning brands who have successfully penetrated top 20/50. Model their approach to breakthrough.

How do We Collect Data?

Our Market Dominance Index methodology prevents data distortion by weighting sustained performance over viral moments.

Stop making category decisions based on gut instinct and incomplete data. Start dominating with the complete competitive picture: Q4 2025 Vs. Oct’24-Sep’25, data and analysis your rivals wish they had.

══════════════════