Q4 2025 Fragrance: Ulta + Sephora Brand Ranks Momentum & Analysis vs. Oct’24-Sep’25
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Stop Guessing. Start Winning.
Every brand at Ulta and Sephora is playing the same game, but only the ones with complete competitive intelligence are winning.
This Q4 2025 Fragrance Report gives you what your competitors don’t have: the exact ranking positions, momentum shifts, and portfolio penetration of 275+ brands across 4,500+ products, 12+ categories and 9 price tiers.
See which brands are climbing into your territory.
Identify the price tiers that consistently deliver Top 20 rankings.
Discover which categories have weak competition you can exploit.
250+ slides of actionable data that replace months of guesswork with clear strategic direction.
Whether you’re defending market share, breaking into Top 20, 50 or 100, or getting your first retail placement, this report shows you exactly where to focus, how to price, and when to move. Your competitors are making decisions in the dark. You don’t have to.
Complete Data Coverage for Each Retailer
For Ulta & Sephora You Get:
- Top brand profiles with ranks, rank changes, top 10 products vs. Oct’24-Sep’25
- Brand ranks & rank changes vs. Oct’24-Sep’25 for all 275+ brands
- New product launches gradient by price tier (value, competitive, stretch)
- Overall brand ranks & category wise ranks (12+ categories) for brands
- Top 10 brand-product count analysis with top 20/50 portfolio penetration patterns
- Number of Top 20/50 products for each brand along with their price tiers
- Winning price tiers vs. brand rank correlations
- Top 50 brand-product ranks & rank changes in every category + Top 50 products classification: “Powerhouse Leaders”, “Emerging Disruptors”, “At-Risk Giants” “Risk Relegation
- Portfolio penetration analysis by category
- Category Saturation Analysis & Expansion Opportunity Index
12+ Fragrance Categories Fully Analyzed:
Women’s, Men’s, Unisex, Luxury, Clean, Floral, Fresh, Fruity & Citrus, Earthy & Woody, Warm & Spicy, New, Candle & Home Scents, Vegan
Access Q4 2025 Fragrance Intelligence now!
750+ beauty pros trust Jump’s beauty reports.
Description
DECODE THE FRAGRANCE RANKINGS. DOMINATE YOUR CATEGORY. WIN 2026.
Actionable intelligence for brands at every stage of retail growth
Who is it for?
Beauty brand founders, CMOs, Investors, Brand, Category & Shopper Marketers, Consultants & Product Developers
The report covers for Q4 2025 for ULTA + SEPHORA Fragrance in 250+ slides for 275+ brands, 4,500+ products, 12+ categories, & 9 price tiers
See The Complete Competitive Picture + Brand-Product Momentum
Access every ranking position & move for 275+ brands, 4,000+ products, 12+ categories at 2 retailers.
→ Top Retailer Brands: Defend your position by monitoring emerging threats and identifying categories where challengers are gaining ground.
→ Growth Retailer Brands: Pinpoint where you’re gaining traction and slipped + who have you passed on the way up.
→ Aspirant Brands: Study ranking thresholds and which brand types are climbing or falling.
🎯 Benchmark Your Portfolio Strength with Penetration Intelligence
Discover how many products each brand places in Top 50, Top 100 overall, and Top 20, Top 50 by category.
→ Top Retailer Brands: Measure your portfolio dominance vs. direct competitors and identify categories where you’re underrepresented despite brand strength.
→ Growth Retailer Brands: Track your progress toward portfolio depth benchmarks that separate category leaders from challengers.
→ Aspirant Brands: Understand the product count thresholds leaders maintain, know whether you need 5 or 15 SKUs to compete effectively.
Track Category-by-Category Performance + Category Saturation & Expansion Opportunity
Rankings across 12+ fragrance segments –Women’s, Men’s, Unisex, Luxury, Clean, Floral, Fresh, Fruity & Citrus, Earthy & Woody, Warm & Spicy, New, Candle & Home Scents, Vegan
→ Top Retailer Brands: Identify the Emerging Disruptors climbing and At-Risk Giants falling in each category.
→ Growth Retailer Brands: Find your sweet spot categories where you’re already ranking well and can push into Top 20 with focused effort.
→ Aspirant Brands: Discover which categories have less entrenched competition and lower barriers to entry for your first listings.
Spot Innovation Before Your Competitors
304+ new product launches (brand-SKU) focused on value, competitive or stretch price tiers.
→ Top Retailer Brands: Monitor emerging brands attacking your categories and price points with value, core or stretch focus.
→ Growth Retailer Brands: Identify value, competitive or stretch price tiers being overlooked by major players.
→ Aspirant Brands: Identify value, competitive or stretch price tiers being overlooked by growth players.
Decode Portfolio Penetration
Top 10 brands-product count by category, revealing portfolio penetration into top 20 and 50.
→ Top Retailer Brands: Compare your portfolio penetration vs. top competitors & validate SKU rationalization.
→ Growth Retailer Brands: Learn the optimal portfolio penetration pattern – understand how many products leaders maintain in each category and which categories deserve deeper investment vs. single hero product representation.
→ Aspirant Brands: See the successful brands’ penetration into top 20/50 by category
Price Tier Opportunity
Visual price-rank analysis reveals which price tiers consistently deliver Top 20 rankings in each category.
→ Top Retailer Brands: Optimize your premium positioning or identify opportunities to capture mid-tier share without diluting brand equity.
→ Growth Retailer Brands: Find the price tier sweet spot where you can rank competitively without racing to the bottom on margin.
→ Aspirant Brands: Understand the price-to-ranking relationship before you set your pricing strategy – avoid the pricing traps that keep brands out of top tiers.
Top 50 Performing Products, Rank Changes & Movement Analysis
Identify “Powerhouse Leaders”, “Emerging Disruptors”, “At-Risk Giants” “Risk Relegation”
→ Top Retailer Brands: Identify if you’re remaining a Powerhouse Leader with sustained top positions or showing vulnerability.
→ Growth Retailer Brands: Track if you’re accelerating toward or within top 20/50 or stalling.
→ Aspirant Brands: Study what’s working in target categories – products & price points that consistently rank/gain ranks
How do We Collect Data?
Our Market Dominance Index methodology prevents data distortion by weighting sustained performance over viral moments.
Stop making category decisions based on gut instinct and incomplete data. Start dominating with the complete competitive picture – current through Q4 2025 – your rivals wish they had.
(Save thousands(>$5K) of dollars in consulting & hundreds of hours in research & analysis)
750+ Beauty Professionals trust Jump Reports!
Access Q4 2025 Fragrance Intelligence Now!
