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Beliade

Beliade

  • Greater New York Area, East Coast, Northeastern US

  • New York, Nashville

Stage

  • Private Equity Firm, Venture Capital, Venture Debt

Type

  • Private Equity, Venture Capital

Description

Beliade is a U.S.-based investment firm with hubs in New York and Nashville. We invest growth capital into pioneering consumer brands that redefine their industries.

Mission

Beliade is a U.S.-based investment firm that focuses on investing in pioneering consumer brands. Their mission is to provide growth capital to companies that are redefining their industries, particularly those targeting Millennial and Gen-Z customers. They aim to be the first institutional investor for these brands, typically investing in Seed through Series A rounds and providing follow-on capital as needed.

Beauty Investments #

  • 4

Primary Sector

  • Consumer/Beauty

Beauty Exits #

  • 0

Last Beauty Invest

  • Jul 8, 2021 – Isla

BEAUTY PORTFOLIO

How to Apply?

Start relationship on social, interact in an event and then get on a 1:1 call or email

Criteria

Consumer products and retail brands targeting Millennial and Gen-Z customers.Raising first institutional round of capital. We want to be your first institutional investor.Product in market. We invest in brands generating $1-5 million in trailing twelve-month net revenue.First checks in Seed through Series A, with opportunistic follow-on capital into Series B and beyond.

nsumer products and retail brands targeting Millennial and Gen-Z customers.
Raising first institutional round of capital. We want to be your first institutional investor.
Product in market. We invest in brands generating $1-5 million in trailing twelve-month net revenue.
First checks in Seed through Series A, with opportunistic follow-on capital into Series B and beyond.

Clear evidence of customer traction

Generating significant top-line growth with high customer retention and repeat purchase behavior.

Best-in-class unit economics

We define this as strong contribution margins, retention rates, and first-order profitability.

Ambitious and capable founders

We look for proof of strong execution skills and clear founder-market fit.

Enabled by technology, not defined by it

Brands with an omni-channel approach to growth including DTC, brick & mortar, and wholesale.

Mission-driven brands

Today’s younger consumer demands that brands proudly and consistently reflect their values.

Mainstream potential

Opportunity to resonate with a broad audience in the US not just select metro areas.

Resources Breakdown Funding Terms
  • $2M To 23.8M

Education
  • Yes: Extensive category research, comparable benchmarking and competitive analysis. Operational GuidanceGo-to-market strategy reviews, marketing best practices, distribution strategy, and geographic expansion opportunities.ResearchExtensive category research, comparable benchmarking and competitive analysis.
Accelerator
  • Type-No
  • Duration-No
Network
  • Celebrity, influencer, and athlete partnership introductions and co-investment opportunities:M
1:1
  • Yes

IMPERATIVE: CULTURE & VALUES

TBD

TBD

TBD

TBD

TBD

TBD

BEAUTY FUNDER FIT SCORE

Resources

Education

Accelerator

Network

1:1

7.15/10

Inclusivity Investments %
  • 33.33%
Beauty Investments #
  • 4

Beauty Exits #
  • 0
Last Beauty Invest
  • Jul 8, 2021 – Isla

LEAD DETAILS

Lead Contact

Bill Schultz

Title

General Partner

Email Id

bill@beliade.com

LinkedIn

Co.: Beliade

Twitter Handle

Beliade

Contact

JUMP CONCLUSION

Beliade targets early-stage U.S. startups in E-Commerce, Consumer Goods, and Health Care, focusing on urban hubs like New York and Chicago. They emphasize digital innovation and market disruption, collaborating with various co-investors. Future investments will likely focus on tech-driven early-stage companies in major business ecosystems.

Best Beauty Funder Fit, with investments targeting the younger Gen Z and Millennial consumers, the firm is likely to favour brands that are in sync with the current, popular culture.

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