Unlock Sephora’s Skincare Secrets to Win 2025

Unlock Sephora’s 2024 Skincare Secrets to win in 2025!

Who is it for?

Beauty Brand Founders, Beauty Investors,  CMOs, Marketing Directors & VPs, Innovation & Product Development Managers, Brand Managers, Category Managers, Shopper Marketers who are looking to understand how Sephora Skincare Category is organized with sub-categories of claims, product formulations, concerns, pricing and opportunities and gaps for growth & new product development.

The report offers observations, insights and custom recommendations to

-Top Sephora Brands

-Sephora Growth Brands

-Sephora Aspirant Brands(want to sell-in)

The report covers

-250+ slides with detailed charts, tables and graphs analysing the category organization and gaps

-179 USA skincare brands & 2779(*4940) products within 11+ different skincare categories at Sephora USA.

-62 Sephora Clean brands & 982 products within 11+ skincare categories at Sephora USA.

-53 Only at Sephora brands & 559 products within 11+ skincare categories at Sephora USA.

-How Sephora organizes the USA skincare category and classifies brands and products on claims, product formats: sub-categories, etc.

-Deep dive into 11+ skincare categories: Moisturizers, Cleansers, Treatments, Dark Spots, Acne & Blemish, Anti-Aging, Fine Lines & Wrinkles, Sunscreen, Lip Balms & Treatments, Eye Care, Masks

-400+ Bestselling Products for  11+ skincare categories within Overall USA-Sephora Skincare, Sephora Clean, Only at Sephora & bestselling ingredients

-Sephora’s Funnel Strategy

The report uses both quantitative and qualitative analysis

to present

-Rankings for Top Sephora brands, Sephora growth brands within each product and claim category
-Pricing within different claim and product categories
-Analysis of best-selling products & their ingredients
-Opportunities within price and product clusters
-Product development gaps
-Focus strategies to achieve brand goals with Sephora

and makes custom recommendations

for

a. Top Sephora Brands (Top 20% overall or by category)

-How to mantain your category leadership position for your products by product category, Sephora Clean or Only at Sephora etc.

-What are the innovation strategies you can leverage

-Product development opportunities you can exploit by Sephora Clean, Only at Sephora, etc.

-Attractive pricing opportunities within different categories

-How to improve your best sellers

b. Sephora Growth Brands (Not in top 20% overall or by category)

-How to improve your brand- product’s sales ranking within each category

-What are the category and product development gaps that you can exploit by product type & Sephora claims like Sephora Clean, Only at Sephora, etc.

-Attractive pricing opportunities within different categories for your products

-Overall marketing and innovation strategy that are a fit with your situation

c. Sephora Aspirant Brands(looking to list with Sephora: sell-in)

-Understand the pricing structure & product gaps of each product category

-Learn the formulation strategy of top products

-How to exploit gaps in category by product type & Sephora claims like Sephora Clean, Only at Sephora, etc.

-Learn the product benefit issues with current best sellers & how to leverage for innovation or pitch

Unlock Sephora’s 2024 Skincare Secrets to win in 2025!